Katherine McInnes (Jacoby)

Camera happy, data-driven creative spirit. Owner @birdsandtees

[Katherine McInnes (Jacoby) @KJacoby26]

Looking for easy houseplants to add to your home in 2024? Here are my favorite picks for new plant parents https://t.co/ZvWI6U8Wbz #houseplants #plantparent

[Katherine McInnes (Jacoby) @KJacoby26]

Most marketing campaigns pass us by like white noise, and then there are those that make us take notice.

@Walmart , @loccitaneusa , and @drinkpoppi stopped my scroll this week with these campaigns.
https://t.co/sitRAjyw71 #blackfridaymarketing #holidaymarketing #holidaycampaign

[Katherine McInnes (Jacoby) @KJacoby26]

@harleyf Just submitted my application to join the Shopify team! Any tips for a great interview? 🤞

[Katherine McInnes (Jacoby) @KJacoby26]

In honor of some of my favorite #Swifties attending the Eras Tour tonight, I'm dusting off a piece I wrote in 2015 highlighting @taylorswift13's indisputable talent for building her brand. 8 years later, she's only gotten better at it. https://t.co/RUQrXFYG5i

[Katherine McInnes (Jacoby) @KJacoby26]

Don't pass up an opportunity in favor of the easier path #dailymotivation #newopportunities

[Katherine McInnes (Jacoby) @KJacoby26]

Today's technologies offer consumers countless touch points to discover and interact with brands, but don't discount the OG digital access point. A brand's website is its more valuable digital asset, if it it done correctly. https://t.co/9nu9VAzUzP #ecommerce #DigitalMarketing

[Katherine McInnes (Jacoby) @KJacoby26]

#AR and #AI. There is plenty to unpack here, and more to predict. How will these tools pair in the future to create better experiences? https://t.co/GSikAsx2Hb

[Katherine McInnes (Jacoby) @KJacoby26]

Check out my latest feature in @ArInsider. #AR Shopping is an increasingly common #ecommerce offering, and buyers are eager to try it out!

[AR Insider @ArInsider]

@Dopple3D @KJacoby26 @mikeboland @artilleryintel

[Katherine McInnes (Jacoby) @KJacoby26]

Just leaving this here for Monday entertainment 😅

[Katherine McInnes (Jacoby) @KJacoby26]

@alischwanke Moved from Michigan to South Carolina. Still love the Mitten State, but no regrets on the move!

[Katherine McInnes (Jacoby) @KJacoby26]

Seeing more cool applications of #AI and #AR. This example from @the8thwall is a great showcase of what you can accomplish using #ChatGPT4. Too bad it also showcases how bad I am at a Tetris 😬

[Katherine McInnes (Jacoby) @KJacoby26]

Enjoyed everything about this episode except where @harleyf said he doesn't want to play golf ⛳️😂 #shopify #ecommerce #commerce https://t.co/3aZLBFyjBE

[Katherine McInnes (Jacoby) @KJacoby26]

@Cartier and @Snapchat showing us what the future of shopping can look like 👀 #AugmentedReality #ecommerce #socialcommerce

[Katherine McInnes (Jacoby) @KJacoby26]

@kdlafrance I have a couple of colleagues attending from @Dopple3D. Currently working on some fun assets for them to share with other attendees.

[Katherine McInnes (Jacoby) @KJacoby26]

Excited to be featured in @ArInsider discussing the power of #3D and #AR in ecommerce🛍️

[AR Insider @ArInsider]

"The number one way brands use 3D/AR is to improve the shopping experience on product detail pages and brand websites." https://t.co/O8KnSKzLsR

[Katherine McInnes (Jacoby) @KJacoby26]

@alischwanke I would be far more wary of relying on a specific channel to build an audience or amplify content. Build a community where you control access to the users and how you deliver value.

[Katherine McInnes (Jacoby) @KJacoby26]

@alischwanke Of course!

[Katherine McInnes (Jacoby) @KJacoby26]

Doing some pretty cool things with #3D and #AR over at @dopple 👀 Come check it out! https://t.co/g69obRNqlG

[Katherine McInnes (Jacoby) @KJacoby26]

@kdlafrance Loyalty can be looked at multiple ways. I am loyal to a brand if I purchase it over other options, but by some definitions I am loyal if I advocate/follow/engage with a brand even if I never make a purchase. Both people can be valuable to a company.