Knapton Wright 💻📈💪

The Knapton Wright #Marketing Recipe:
⭐ Creative ideas
📈 Amazing, measurable results
💪 Strong, long-lasting relationships
♥ A love of #Caistor, #Lincolnshire.

[Scunthorpe United FC @SUFCOfficial]

🤝 KNAPTON WRIGHT PARTNERSHIP

Scunthorpe United is excited to announce it has partnered with planet-positive creative, digital marketing firm, @KnaptonWright, to kick off a 12-month schedule that will see the Iron firmly place its fans at the heart of the club, and establish themselves as one to watch for the 2024-25 season.

Full details, as the story navigates you to our new re-platformed website 👉 https://t.co/epNFtiaP6j

#UTI #IRON

[Knapton Wright 💻📈💪 @KnaptonWright]

Thrilled to be attending The Green Farm Collective Regenerative Agriculture Conference on May 22nd, 2024!

Come join us, we’re looking forward to a day filled with insights and innovation from 8:30 AM to 5 PM 🌿

[Knapton Wright 💻📈💪 @KnaptonWright]

Come join us at Cereals, the UK’s leading arable event!

We’ll be exhibiting at stand 622b, and thrilled to be able to share our expertise and knowledge about the benefits of using our organic soil improver��

We hope to see you there!

[Knapton Wright 💻📈💪 @KnaptonWright]

We’re excited to be attending The Green Farm Collective Regenerative Agriculture Conference on May 22nd, 2024!

We encourage you to come along at Church Farm, Boningale.

We hope to see you there from 8:30 AM to 5 PM. 🌱

[Knapton Wright 💻📈💪 @KnaptonWright]

@nowthenalbi 👋

[Oliver Wℹ️lkℹ️ns🔛 @ollie_wilko]

It took Leonardo DiCaprio 7 Oscar nominations before he won. I'm now onto my 7th award shortlist, so it's only a matter of time surely!

Delighted to help @KnaptonWright gain some worthy recognition for a recent campaign at last night's @allagencies Awards 🏆

[Knapton Wright 💻📈💪 @KnaptonWright]

It's the start of a new week, the sun is shining and we have a fresh award nomination in our inbox. A happy Monday all-round! 🍻

Wondering what Knapton Wright campaign got the nod? Find out when the @allagencies winners are announced next week!

[Oliver Wℹ️lkℹ️ns🔛 @ollie_wilko]

How to simplify your writing: kill your darlings

Delete any word that doesn't add something to the overall piece. If you can say something in fewer words, do so.

A short and simple explanation gives the audience confidence in your mastery of the idea.

[Oliver Wℹ️lkℹ️ns🔛 @ollie_wilko]

How storytelling, a brain tumour and BIONICLE helped save LEGO from bankruptcy...

In the late 90s, LEGO was seriously struggling. The brick-building toy legend was struggling against video games, struggling to keep up with the evolving wants and needs of 21st century children...

[Knapton Wright 💻📈💪 @KnaptonWright]

How storytelling, a brain tumour and buildable, evil-fighting robots helped save LEGO from bankruptcy.

Lessons from @ollie_wilko 👇

https://t.co/KiwSMLeunv

[Knapton Wright 💻📈💪 @KnaptonWright]

We can always rely on @ollie_wilko to share unique solutions to the unbelievable, customer-focused things businesses find truly difficult to really solve.

Very insightful stuff from our Head of Content... Want more stuff like this? Why not give him a follow?

[Oliver Wℹ️lkℹ️ns🔛 @ollie_wilko]

Words to avoid when marketing your product:

• Things
• Solutions
• Like
• Truly
• Very
• Really
• Customer-focused
• Unique
• Unbelievable (rarely are prices actually unbelievable)

[Knapton Wright 💻📈💪 @KnaptonWright]

You're very welcome, @OngoRecruitment!

🦶🧦

[Ongo Recruitment @OngoRecruitment]

Big thanks to our Marketing Agency partners @KnaptonWright for sending us our own branded socks! We absolutely love having you on board and so pleased with your work for us so far in Ongo Recruitment. We highly recommend them if you have creative marketing needs in your business!

[Knapton Wright 💻📈💪 @KnaptonWright]

"Let your curiosity drive you forward." 👌

[Oliver Wℹ️lkℹ️ns🔛 @ollie_wilko]

James Cameron made Titanic because he wanted to dive to the real wreck of the ship. Not because he wanted to make a movie.

The film was the first to gross over $1 billion. But without his insatiable desire to explore, it wouldn't exist.

Let your curiosity drive you forward.

[Alex Wright @nowthenalbi]

This guy knows his stuff. I may be biased as he’s one of my crew, but you’ll agree once you follow him

[Knapton Wright 💻📈💪 @KnaptonWright]

Be clear, concise and careful with your marketing message*

@ollie_wilko talks The Rule of Three.

*see what we did there? 👀

[Oliver Wℹ️lkℹ️ns🔛 @ollie_wilko]

How to make your #contentmarketing memorable: The Rule of 3

Research demonstrates our brains can retain & consume only three "chunks" of information at a time.

The Rule of Three is seen everywhere, and that's because it's the most satisfying to read and hear.

[Knapton Wright 💻📈💪 @KnaptonWright]

"Appeal to their senses. Avoid cliches."

@ollie_wilko is bored of standard marketing words. Check out his latest #contentmarketing guidance 👇

[Oliver Wℹ️lkℹ️ns🔛 @ollie_wilko]

How many times have we seen a company provide 'solutions' or sell 'leading' products?

It's not just you that's bored of these words. Your consumers are, too

Appeal to their senses. Avoid cliches.

Words can activate a response from the brain's sensory cortex

Don't waste them.

[Knapton Wright 💻📈💪 @KnaptonWright]

"You don't always need to be clever with your advertising."

[Oliver Wℹ️lkℹ️ns🔛 @ollie_wilko]

You don't always need to be clever with your advertising.

The most important thing is expressing your product's truth.

You're here to make consumers appreciate a clever product / service, not clever writing / marketing.

[Oliver Wℹ️lkℹ️ns🔛 @ollie_wilko]

How to find a brand's story: Ask the client what they're passionate about.

Ask them what makes them smile at work.

Ask them why they started their business.

To paraphrase @carminegallo: what makes their heart sing?

Rarely will the answer to each question be: selling stock.

[Knapton Wright 💻📈💪 @KnaptonWright]

Our Head of Content, @ollie_wilko, provides his favourite quotes and work from some of the best writers in the industry.

Which one's your favourite?

[Oliver Wℹ️lkℹ️ns🔛 @ollie_wilko]

Powerful lessons from some of the best #copywriters around...

Including quotes and work from each writer 👇

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