KNB Communications

Full-service PR & Marketing Agency specializing in speeding up success for innovative companies in the healthcare / IT field

[KNB Communications @KNBComm]

🔎 Watching this trend: earned media credibility in life sciences.

Signals like media coverage + expertise increasingly shape visibility.

Learn more: https://t.co/sKouXq6RYR

#HealthcareInnovation #PatientExperience #ClinicalTrials #LifeSciences

[KNB Communications @KNBComm]

🔍 AI discovery reshaping healthcare visibility

Credibility signals — media, expertise, authority — are shaping how healthcare companies get discovered.

Visibility now depends on trust.

Read more: https://t.co/dQjkSBpfeg

#HealthcareInnovation #HealthTech

[KNB Communications @KNBComm]

Authenticity is becoming a core credibility signal in modern PR.

In his latest Forbes Agency Council piece, Chintan Shah, President + Managing Partner at KNB Communications, shares why rigid talking points can fall short.

Read more: https://t.co/YGfVYKQuNm

#HealthcarePR

[KNB Communications @KNBComm]

Organic brand feuds and partnerships can drive visibility fast.

But for healthcare, biotech + life sciences brands, the key is knowing which moments fit the brand and which ones create unnecessary risk.

More via @Forbes Agency Council: https://t.co/E6eYo9dT0p

#BrandStrategy

[KNB Communications @KNBComm]

Healthcare storytelling often has to make complex science feel human.

BMS using soccer as a metaphor for science is a smart cultural bridge.

https://t.co/9W3RivQWGL

#PharmaMarketing #HealthcareMarketing

[KNB Communications @KNBComm]

Peptides are having a mainstream moment.

But for health + life sciences marketers, this is about more than headlines. It’s about credibility, regulation + trust in a fast-moving category.

Beth Cooper breaks it down: https://t.co/beZRjJOseZ

#HealthcareMarketing #Peptides #GLP1

[KNB Communications @KNBComm]

Influencer strategy is now an AI reputation issue.

Creator partnerships don’t just drive short-term visibility. They can shape long-term entity associations across AI search.

.@cbethcooper explains what marketers should watch: https://t.co/tG6dO9oXRy

#GEO #BiotechMarketing

[KNB Communications @KNBComm]

Celebrity partnerships in healthcare work best when they make the message easier to understand — not harder.

GSK’s “ask to be sure” campaign is a strong example.

🔗 https://t.co/pjhUNKD8Ne

#HealthcareMarketing #PharmaMarketing

[KNB Communications @KNBComm]

Healthcare innovation now requires more than differentiation.

Brands increasingly need to communicate evidence, outcomes, trust, and long-term value alongside innovation itself. ⚙️

https://t.co/DfhFrkdYq2

#HealthTech #Biotech #HealthcareInnovation

[KNB Communications @KNBComm]

Remote surgery sounds futuristic.

But the real story is access, infrastructure, and trust.

That’s where medical innovation becomes meaningful.'

https://t.co/2Lb1hfzZck

#HealthTech #DigitalHealth

[KNB Communications @KNBComm]

Healthcare marketing is becoming increasingly narrative-driven.

Trust, credibility, emotional resonance, and scientific clarity are all becoming competitive advantages in biotech + healthcare communications. 🧬

👉 https://t.co/nuV2fOdUZN

#HealthcareMarketing #Biotech #HealthIT

[KNB Communications @KNBComm]

Women’s health marketing is strongest when it treats nuance as strategy.

Not every audience needs the same message.

https://t.co/tcRW8UWpJb

#WomensHealth #HealthcareMarketing

[KNB Communications @KNBComm]

Healthcare campaigns don’t always need to lead with product.

Sometimes the strongest message is the behavior you want to normalize.

https://t.co/o1yP5TWzxV

Source: @FiercePharma

#HealthcareMarketing #PharmaMarketing

[KNB Communications @KNBComm]

Thank you https://t.co/mT07TFDVSi community for the recognition and to our readers for their support! 💪🥇

[Swaay.Health @SwaayHealth]

Congrats to @KNBComm for winning Newsletter of the Year for KNBeat at #SHL26 🎉

A very well-deserved recognition for one of healthcare’s favorite newsletters.

See all winners:
https://t.co/foLuHuTquD
#SwaayHealthAwards #SHL26

[KNB Communications @KNBComm]

Interesting signal from behavioral health 🧠:

Mental health practitioners report strong workplace satisfaction, flexibility + workflow support playing major roles, according to a new report from @SimplePractice.

Read on: https://t.co/so8XZvksmX

#MentalHealthAwarenessMonth

[KNB Communications @KNBComm]

Honored to share that KNB Communications was ranked among the Top 10 PR Agencies in Connecticut by Blue Links Agency — earning a 5/5 score. 🏆

Grateful to our clients, partners, and team for helping us continue moving minds in healthcare. 🧬

Learn more: https://t.co/oyXwAj7Hax

[KNB Communications @KNBComm]

The next era AI in marketing isn’t just automation. It’s orchestration. 🤖

New @HarvardBiz piece on designing marketing orgs for the “agentic age” is big for healthcare + life sciences teams.

👉 https://t.co/kAdFROn3UX

#AgenticAI #HealthcareMarketing #HealthTech

[HealthcareNOWradio @HCNowRadio]

We're celebrating International Nurses Day along with @ICNurses
#OurNursesOurFuture #IND2026
https://t.co/JNDyqXxk0K

[KNB Communications @KNBComm]

Healthcare PR is changing.

AI discovery, media competition, + buyer skepticism are raising the bar for what counts as “newsworthy.” 🩺

KNB breaks down a practical checklist for healthcare comms pros: https://t.co/SCxO6BlNxZ

#HealthTech #HealthcarePR #DigitalHealth

[KNB Communications @KNBComm]

Clicks are easy to measure.
Impact requires precision.

The right KPIs are where it starts.

https://t.co/iQTdIB3dTX

#HealthTech #MarketingStrategy