Arundel Kramer

Founder of Everywhere Poster.
Building software that turns one video into platform-ready posts.
Sharing what I learn about SaaS, marketing, and distribution.

[Arundel Kramer @KramerArundel]

Founders: how do you decide when a beta is ready? I'm trying to get real feedback sooner without handing people something broken.

[Arundel Kramer @KramerArundel]

One product lesson I'm learning: separate 'this blocks someone from using it' from 'I'd love this to be better.' They do not deserve the same place in the launch queue.

[Arundel Kramer @KramerArundel]

I tell myself Everywhere Poster just needs one more fix before launch. Sometimes that's true. Sometimes it's perfectionism with a convincing excuse.

[Arundel Kramer @KramerArundel]

I'm looking for a few people to test Everywhere Poster.

Upload one video, use AI to turn it into posts for different platforms, and publish from one place.

If you create content regularly, comment TEST and I'll reach out.

[Arundel Kramer @KramerArundel]

I'm building Creator Audit for Everywhere Poster so creators can learn from their own posts. It's still in development, especially the platform integrations. What metric would you actually trust when choosing the next topic?

[Arundel Kramer @KramerArundel]

Before recording the next video, check which previous posts held attention, which topics resonated, and what you'd try differently. Ideas without feedback are mostly guesses.

[Arundel Kramer @KramerArundel]

You can ask ChatGPT for 100 video ideas. The harder question is which ones are worth making. I'd rather start by studying what people actually watched from my last 10 posts.

[Arundel Kramer @KramerArundel]

You don't need 100 more video ideas. You need to understand why the last one worked. I'm building Creator Audit to help creators use existing performance to decide what to make next. Still in development. Reply READY for Everywhere Poster beta details.

[Arundel Kramer @KramerArundel]

I went from grinding competitive Fortnite to building software. Different arena, surprisingly similar obsession. Have you ever carried a skill from gaming into real life?

[Arundel Kramer @KramerArundel]

Hours against better players exposed every mistake fast. That's a feedback loop I miss outside gaming: do the work, see the weakness, try again.

[Arundel Kramer @KramerArundel]

In Fortnite I wasn't my best at solos. Duos felt different. Being in sync with someone else changed how I played—and reminded me how much who you're around affects your progress.

[Arundel Kramer @KramerArundel]

I had top-100 Fortnite tournament finishes, but I was better in duos than solos. The thing that carried over wasn't the game. It was the obsession with getting better. Now I'm putting that into building Everywhere Poster.

[Arundel Kramer @KramerArundel]

@EmiliOlivi_ai Yes, it does!

[Arundel Kramer @KramerArundel]

I'm building EverywherePoster so founders can go from an idea to published content without juggling a bunch of tools.

We just tested AI storyboard planning, video editing, and publishing through ChatGPT.

Still a work in progress.

https://t.co/oUkDjHQfp0

[Arundel Kramer @KramerArundel]

Building EverywherePoster has made me realize something:

The hard part isn't getting AI to write a caption.

It's connecting content creation, editing, platform requirements, account permissions, and publishing into one reliable workflow.

A lot more complicated than it looks.

[Arundel Kramer @KramerArundel]

I think the future of content creation looks something like this:

You explain an idea.
AI plans the content.
AI helps create and edit it.
You review the result.
It gets published to your chosen platforms.

Less time operating software. More time creating.

[Arundel Kramer @KramerArundel]

I connected EverywherePoster to ChatGPT.

I've now used it to publish an Instagram Trial Reel and multiple X posts.

I can describe what I want, review the prepared content, and approve publication.

Still building, but this is getting close to the workflow I originally imagined.

[Arundel Kramer @KramerArundel]

I didn't give AI a finished video.

I gave it my face and explained what I wanted to communicate.

It planned the storyboard and edited the entire video.

The final post was published through ChatGPT + EverywherePoster.

This is getting interesting.

[Arundel Kramer @KramerArundel]

Just created and published a video with AI.

I provided my face, the idea, and the information.

ChatGPT planned the storyboard. AI edited the video.

Then I published it through ChatGPT using EverywherePoster, the app I'm building.

Pretty cool seeing it actually work.

[Arundel Kramer @KramerArundel]

this weekend did you:

market or add new feature?