Kristen

Fractional CMO and marketing advisor for the #educationindustry, #edtech, and #highered, entrepreneur, mom & wife, 90's rock lover.

[Kristen @KristenD56]

More on this here: https://t.co/qriRtzTUL7

#edtechmarketing

[Kristen @KristenD56]

9 ideas for marketing your #edtech product to parents:
1. Reach Out to Your Network
2. SEO
3. Organic Instagram or TikTok
4. User-Generated Content
5. PR
6. Partnerships
7. Niche Events
8. Newsletters
9. Google and Instagram Ads

But how do you know which are right for you?

[Kristen @KristenD56]

Identify your ideal customer and talk to them!

[Kristen @KristenD56]

One more day to apply for the @LearnLaunchX accelerator! If you are an #edtech startup that has generated some revenue and is ready to grow to the next level, check out this awesome program. https://t.co/chpPxya3Qw

[Kristen @KristenD56]

This is the best point about parents' role in social media use by kids - "The APA urges parents to model their own healthy relationships with social media." If you are always on your phone or recording your kids, they are going to want to do the same.

[TechCrunch @TechCrunch]

American psychology org releases guidelines for kids' social media use https://t.co/5Kh7ViMk0U by @tayhatmaker

[Kristen @KristenD56]

How many ads does a person see each day? No one really knows, but probably in the 100s. https://t.co/a6UskPqoPR

[Kristen @KristenD56]

What does a Fractional CMO do? Some only help with strategy, some help with strategy & roll up their sleeves (like me), some excel at execution and are really fractional marketing directors. I'm honored to be included in @amandanat's article on this topic. https://t.co/hsTGGs00GS

[Kristen @KristenD56]

"Focus on what your brand is doing to solve specific pain points—teachers’ lack of work-life balance, for example. Avoid the temptation to overpromise (“Our brand makes teaching reading easy!)” Good insights from @MDRBiz https://t.co/7Ztoh4u8W8

[Kristen @KristenD56]

Edtech companies need to involve the administration (buyers) and teachers (users) in the sales & marketing process. Here are some ways to engage teachers: https://t.co/J6ZY1EPk4t

[Kristen @KristenD56]

I started my company as a Fractional CMO in 2020. Cool to see that interest in this service has increased since! Source: @explodingtopics

[Entrepreneur @Entrepreneur]

Grasping the right time to jump on brave alterations is essential to success. Here are seven signs you no longer have an employee mentality.

[Education Week @educationweek]

A University of Southern California program that supports ed-tech companies led by women and minorities has seen rapid growth in applicants addressing learning loss and other needs. via @EdMarketBrief https://t.co/qGMGnXPDuK

[EMARKETER @eMarketer]

Stay ahead of the curve with a better understanding of evolving media usage and behavior with our 12th Annual Global Media Intelligence Report.

Get an exclusive preview of the report here: https://t.co/tltnwYqzZe

[Kristen @KristenD56]

If your marketing success is based on last-click/lead source data, you're missing out. Marketing plays a much bigger role than bringing leads in from one channel. I love this view of evaluating marketing through revenue lift vs. sourcing from @RossGraber. https://t.co/9wWEt63Pqm

[Kristen @KristenD56]

Video is still an underrated marketing tactic..interesting info from @Gartner_inc about what consumers want to see from brand videos....short product videos.

[Kristen @KristenD56]

I'm a believer in a mix of brand and performance marketing, but an interesting move for Airbnb. https://t.co/YDQeo8pzg2

[The Hechinger Report @hechingerreport]

Sharing more data about career and technical education would open up choices and opportunities https://t.co/7TfCpLBVIk

[Kristen @KristenD56]

No surprises here but at least it's been validated in research.

[MindShift @MindShiftKQED]

As a third pandemic school year draws to a close, new research offers the clearest accounting yet of the crisis's academic toll — as well as reason to hope that schools can help. @NPRCoryTurner

https://t.co/ajSNZAshiW

[Kristen @KristenD56]

@AntoinetteBanks Congrats - great mission behind it too!

[Kristen @KristenD56]

Fascinating! The impact of losing social growth is interesting, especially in light of discussions around the fate of higher ed. The degree and academics are one piece of the experience - learning how to be independent and collaborative is just as important.

[Debi Kleiman @drkleiman]

I did research to understand #student engagement with in-person activities in a post-Pandemic #college context - it seemed like it declined at almost every universities. Lessons learned have implications for all student-centered events and activities.

https://t.co/0uEelioWuN