Kristoffer

I NEVER LOSE. I either win or I learn. #digitalmarketing 📚 #author 👨‍🎓 #educator 👨‍🏫 #GuestSpeaker

[Shruti @heyshrutimishra]

🚨 Breaking news:

Google just launched LUMIERE, and it's crazy.

This is going to transform the future of VIDEO forever

Here are 5 stunning examples you can't miss out on: 🧵

[Ice Cube @icecube]

31 years of marriage. 34 years of love. Happy Anniversary.

[50cent @50cent]

This is what it looks like when you have nothing and you fall in love with something. Music is magic people don’t agree on anything but when the right music comes on they agree to have a good time. #bransoncognac #lecheminduroi

[Marie Haynes @Marie_Haynes]

Google is retiring these ranking systems:

Page experience
Mobile-friendly
Page speed
Secure sites

Good catch by @rustybrick.

"The page experience update was a concept to describe a set of key page experience aspects for site owners to focus on."

According to Google, page experience was a concept for us to focus on. Core web vitals were a signal but not a separate ranking system.

This doesn't mean that those factors no longer matter!

Here's my thought.

A signal like, say, page speed, was a measurable thing, a score. Over the years, these signals combined together could be used to help Google predict if a page was likely to be useful to people...to not jump around, to load quickly, to be secure. These are all things that correlate with a user's perception of usefulness, making it more likely that they are going to find the content useful and helpful.

In 2022 Google introduced the helpful content system. This system uses machine learning to "better reward content where visitors feel they've had a satisfying experience."

The helpful content system aims to reward content that follows the criteria Google laid out here. These are the helpful content questions, the questions that originally were the Panda questions.
https://t.co/I5ZaA11xX3

I need to revisit my advice around the desktop rollout of the page experience update in Feb last year. Many sites saw declines at that time but I thought there was some other thing going on because most of them had good or medium core web vital scores. I thought there had to have been some type of unannounced quality update.

Now I see that page experience really was so much more than having good core web vital scores.

Here's Barry's article on this change:
https://t.co/452vrXN336

[Barry Schwartz @rustybrick]

SEOs claim using the Google indexing API results in pages being indexed but shortly after dropping out of the index, I suspect it is because they are using it for unsupported content types and the content is low quality https://t.co/SiLCxdxnhT

[Kristoffer @KristofferHowes]

I'm grateful for the opportunity to contribute to @mailmodo's State of Email 2022 Report 🙏. I've always been an advocate for #emailmarketing and this report showcases some of my best #tips to improve performance.

Get your free edition of the report here https://t.co/FU3RboxTiN

[Kristoffer @KristofferHowes]

Mega corps, like Microsoft, Disney, HTC, Samsung, Adidas, and Nike, are preparing for the #metaverse.

Silicon Valley is “obsessed” with what it calls “this next frontier”; an immersive video game you “live” in - one that never ends https://t.co/UfjkFBmMxv.

#marketing #outlook

[Kristoffer @KristofferHowes]

@Qubits_Toy Hello @Qubits_Toy 👋🏼

[Kristoffer @KristofferHowes]

It’s clear that digital fashion is having a big impact on the metaverse https://t.co/OmsnY91Ydp 👈 Luxury Brands Are Bringing Digital Fashion to The Metaverse

#digitalfashion #Metaverse #luxury #fashion #NFTs #NFT #metafashion

[Bill Hartzer @bhartzer]

Facebook being down makes me think of all of those small businesses who never built websites. They rely on traffic and publicity from their Facebook pages only.

It's so important to diversify, such as building a website and doing SEO.

[Bill Slawski ⚓ 🇺🇦 @bill_slawski]

@rustybrick When a site owner uses lame titles for pages & the main headings on those pages do a much better job of explaining what is on the content of a page, Google will use the header - I have seen them do it before. Don't call your site home page, "home" or you are part of the problem.

[Kristoffer @KristofferHowes]

@TheSharkDaymond A failed attempt provides an opportunity to try again with better odds of success. #mindset

[Garry Brownrigg @GarryBrownrigg]

@ShytoshiKusama Managing your own emotions, and client expectations, is the hardest part of any start up. No matter how far you've come, there's more road to travel. Client's needs are immediate you're ability to deliver may not be. Be easy on yourself, you're doing your best. Thank you!

[Kristoffer @KristofferHowes]

Every business wants GOOD LINKS to their website; but, what constitutes a good link? For the most part, the definition of what a good link is has been obscure; until now ... https://t.co/55QnU0fYMX.

#SEO #LinkBuilding #definition

[Kristoffer @KristofferHowes]

Of course; the government needs an ever-growing group of tax payers to shoulder their enormous tax burden. #middleclass #slavery

[Toronto Star @TorontoStar]

#NEW from @nkeung: Ottawa is rolling out a special immigration program to grant permanent residence to recent international graduates and temporary workers in an attempt to reach its 2021 immigration target. https://t.co/PpyOHPw3JW

[Bill Slawski ⚓ 🇺🇦 @bill_slawski]

I had a client who was forced not to use PPC($100k/month), and we replaced it with white hat SEO, and set records for traffic and sales for them with the change.

[Eric Enge @stonetemple]

This is just like people that think they can get $10M in additional sales from organic search after a $20K investment in SEO.

[G2M Research @G2MGoToMarket]

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