Alexander Klopkov

Looking for ways of creating useful things

[Alexander Klopkov @Krolguru]

I wanted a business that outlives me & my kids. With AI, copying is instant. Here’s a guide on 15 moats (network effects, brand, data, habits) & how AI changes them: https://t.co/N25Le4UUsU

[Alexander Klopkov @Krolguru]

I started to provide product auditing and building services with AI. Now you could rent my 15+ years of product building and startup launches to grow your ouw ideas, products, processes. Welcome - https://t.co/KVmVQxKdS4

[Alexander Klopkov @Krolguru]

May the force be with the dev team who made this jedi sword shining while listening Star Wars Original Sountrack in Spotify desktop app.

[Alexander Klopkov @Krolguru]

Imagine another dimension where a product approach is applied, as in the IT field, but to the development of laws. What would it look like?

[Alexander Klopkov @Krolguru]

Instead of basing your activity on passion, try replacing the foundation on curiosity. Water it for half an hour a day and see what happens.

[Alexander Klopkov @Krolguru]

I just subscribed to Elezea Newsletter https://t.co/d9V7BmZm4M

[Alexander Klopkov @Krolguru]

@DrMayaAdam @michaelpollan 1) Bring cooking into your house.
2) Eat Real Food. Not Too Much. Mostly Plants.
3) Start with small steps, like replacing sweetened beverages with plain water.
4) Construct a Healthy Plate (50% of the mix of colored vegetables, 25% of whole grains, 25% lean protein-rich foods).

[Alexander Klopkov @Krolguru]

I was so impressed by Stanford Introduction to Food and Health course at https://t.co/JFz4cOP4i6 - one of the top-rated courses about healthy eating with @drmayaadam and @michaelpollan. They give you so simple rules on eating healthier, so what are the main ones? Thread⤵️

[Alexander Klopkov @Krolguru]

How does this map to the brand's business priorities?
Does this topic tie out to a core product?
What's the competitive landscape look like on this topic?
What does the search data show for this?

[Alexander Klopkov @Krolguru]

These questions helped me to understand what content pillars should we lean on while choosing topics for content at social medial accounts and blogs.
Thread ⤵️

[Alexander Klopkov @Krolguru]

Why do your customers come to you? What topics do they already ask about or interact with you around?
What areas do you have something valuable to add for that audience, even if they don't know you can help?
What challenges does this audience need to solve? How?

[Alexander Klopkov @Krolguru]

- keep social connections at your social public accounts with your respondents as potential customers

[Alexander Klopkov @Krolguru]

I’ve read, learnt a lot about interviewing respondents as a part of customer development. Also I think I’ve conducted more than 200 interviews for different products. And I've noticed a few things that aren't being talked about.
Thread 🧵

[Alexander Klopkov @Krolguru]

- you should sell an ideas of your product
- build and attract interested respondents to your community
- hire some respondents to write unique content for community
- build culture and processes of customer advisory board

[Alexander Klopkov @Krolguru]

And I’m sure there are lots of interesting insights ahead! Will keep interviewing.

[Alexander Klopkov @Krolguru]

Last days I had several very impressive interviews with nutritionists. We were talking about their top challenges and problems at work during supporting their clients. I could say that there are as many challenges as there are personalities you could encounter as nutritionists.⤵️

[Alexander Klopkov @Krolguru]

3. There are so many look-like “healthy” recipes but they are not, because of cooking methods (like frying and long baking at a high temperature) and unhealthy ingredients like sunflower oil, table salt (you should better use GHEE oil and Himalayan salt).