Advertising

Course on advertising & research at KU Leuven (Belgium); Account used to communicate with students; contact via @TimSmitsTim

[MarCom @KulMarCom]

Online ads in times of #covid19: some losses (lower conversion), some wins (higher CTR), some opportunities (lower CPC), some evident signs of trouble (lower investments) https://t.co/5WGzepcKmV

[Dr Lauren McGale @LaurenMcGale]

New paper with @EmmaBoyland @TimSmitsTim @joaharrold on the influence of front-of-pack portion size images, published OnlineOpen.

Children exposed to the larger portion size served and consumed sig. more cereal than those exposed to the smaller portion. https://t.co/znoYTuTdWy

[richard shotton @rshotton]

A mantra for advertising from Marilyn Monroe

In The Week

[Ashley Konson @AshleyKonson]

These are fantastic @markritson. Thank you. I’ve watched them previously but it’s great to see you advancing marketing knowledge by sharing them so widely.

[Advertising @KulAdv]

Perfect thought starter for the first Advertising lecture today

[John Dawes @John_G_Dawes]

Advertising’s short-term influence on sales a lot lower than thought https://t.co/EpnF4mJ24W

[Tim Smits @TimSmitsTim]

Just as a coarse insight (not enough data to make this more important than an anecdote): there's a .64 correlation between the ad spending and the progress the parties made in the polls between February and May! Ad spending is a much better predictor than ad variety/targeting

[Tim Smits @TimSmitsTim]

The #creativebrief, summed up by @tomfishburne. Spot on again, of course #marketoon https://t.co/M9DpUeDyWC via @tomfishburne

[richard shotton @rshotton]

The ads for Buckley's cough syrup emphasise how awful it tastes in ever more inventive ways - a brilliant insight at the campaign's heart: we assume anything that foul must be potent

Another great example of the pratfall effect

[Advertising @KulAdv]

A true addition to this endless discussion (not only in Flanders) would be a stakeholder marketing perspective https://t.co/fhIHFhUbdj cc @BartCaron @katiasegers @svengatz

[Advertising @KulAdv]

And of course: how to fight Google, Facebook, Netflix, ...

[Advertising @KulAdv]

And of course: how to fight Google, Facebook, Netflix, ...

[Advertising @KulAdv]

About Belgian Advertising in Flemish audiovisual media: a parliamentary discussion with the same old topics such as regulation, targeting, unskippable ads etc. https://t.co/b68NWMxZVI

[Advertising @KulAdv]

About Belgian Advertising in Flemish audiovisual media: a parliamentary discussion with the same old topics such as regulation, targeting, unskippable ads etc. https://t.co/b68NWMxZVI

[CiTiP KU Leuven @CiTiP_KULeuven]

.@ValeVerdo defending her PhD on Children’s rights and advertising literacy in the digital era!

[Advertising @KulAdv]

The next chapter in "Consultancies are taking over the advertising business"
Accenture Interactive zet in op creativiteit en trekt reclamemensen aan https://t.co/z8APw5iXyH

[Advertising @KulAdv]

@MichOpgenhaffen Is this the real life? No, it's just Fanta sea

[Advertising @KulAdv]

You wouldn't want to eat the food that seems so delicious in ads... HT @MichOpgenhaffen

[@LidlGB @LidlGB]

Just because you don’t have £872 to spend on a piano, doesn’t mean you can’t be the next Elton. #EltonJohnLewis

[John Lewis & Partners @JohnLewisRetail]

It’s here! This year’s Christmas ad, as launched by our Partners, featuring the wonderful @EltonOfficial 🌟🚀 #EltonJohnLewis 🎹

[Tim Smits @TimSmitsTim]

About gurus, @markritson on Gary Vee:"His millions of followers mean that more people learn from Vaynerchuk on a typical day than the combined total of students who settle down for a marketing lecture at the universities across the planet"
https://t.co/ziQBR0j9Td

[. @MTribune]

Zeeman wint een gouden Effie met bureau Persuade. #effieawardsnl

[Advertising @KulAdv]

We recently discussed online banner vs search ads in class. Here's a Dutch blogpost about one of the articles.

[Inst Media Studies @ims_kul]

IMSer @TimSmitsTim : "Online advertenties: Waarom je banners met zoekadvertenties moet combineren" https://t.co/QYmmOCr19V Een blogpost op @SWOCC_NL