Kevin Van Valkenburg

Director of Content at @fried_egg_golf Previous: @espn & @baltimoresun & NLU. You can email me: [email protected]

[Kevin Van Valkenburg @KVanValkenburg]

Before we start this Open, I wrote something about last year’s Open in Ireland, and how much I needed it at that point in my life. @fried_egg_golf https://t.co/0SqeADOzFy

[Kevin Van Valkenburg @KVanValkenburg]

Andy created this newsletter 10 years ago (way before newsletters were cool) with the mission to deliver original content into your inbox three times a week, not to sell you stuff or sell your email. Proud to carry that baton. Come join us! https://t.co/fYqioJDEP1

[Kevin Van Valkenburg @KVanValkenburg]

We have been having a ton of fun lately in the @fried_egg_golf newsletter and if you're not a subscriber (yet), I am going to drop some links in here that just might convince you to become one. You won't find a better deal in golf media (it's free).

[Kevin Van Valkenburg @KVanValkenburg]

Lastly, I wrote a very personal piece about the 2025 Open Championship at Royal Portrush, when I didn't have a job or any idea of what might come next, and how special it will always be to me. https://t.co/0SqeADOzFy

[Kevin Van Valkenburg @KVanValkenburg]

@AndyRomanow They got a $45 million private equity investment so … very much yes.

[Kevin Van Valkenburg @KVanValkenburg]

This whole thing may go down as one of the clearest own goals in modern commerce. Like, the kind of stuff they will one day teach in marketing classes as a cautionary tale of lighting your brand on fire.

[Ellyn Briggs @EllynBriggs]

The Good Good retail fallout appears to be escalating

@FOS called over a dozen PGA Tour Superstores across the East Coast and Midwest this morning; a majority of store managers reached by phone told us Good Good merch had been pulled from their floors and was no longer available for sale

Story to come

[Kevin Van Valkenburg @KVanValkenburg]

@JustinRayGolf Yeah. I would pay to have all the season openers in a bound book.

[Kevin Van Valkenburg @KVanValkenburg]

I can't stress enough that Spencer Hall wrote the best thing about Dolly you'll ever read, and it would be worth your $10 for one month of Channel 6 just to read it.

[Kevin Van Valkenburg @KVanValkenburg]

@kevcmoore Chances the fellas engaged with the theme of Obsession on that deep a level is absolute zero.

[Brendan Porath @BrendanPorath]

"Brooks Koepka is joining TGL’s Motor City Golf Club as the team’s first player selected through the league’s expansion process."

"Chili's announces pop-up golf course and Rhoback collaboration."

PGA TOUR Studios announces The Showdown at TOUR Championship presented by DraftKings, featuring Cheddy and Tyko.

Champions Tour player suspended for gambling on PGA Tour.

Good Good...

Interesting times. Bubbles can burst. Shrink movement may take the midterms.