Kyle Collins

Brand, Campaign & Content Strategist. Screenwriter - @RoadmapWriters Top Tier.

[Kyle Collins @KyleCollins]

Patti Lupone alone would try to knock her off NIGHT ONE

[yoomtah 💌 @janicesguitar]

the fact that rachel zegler can’t sing on a balcony for like three minutes in america bc she might get shot at is actually insane

like damn

[Kyle Collins @KyleCollins]

Very quick for us this morning & @ATLairport staff were warm & kind as usual — big thanks to them all!

[Officer Lew @officer_Lew]

BREAKING🚨: TSA wait times at Atlanta Airport have dropped DRAMATICALLY this morning!

The lines no longer wrap around the baggage carousels or spill outside. Much smoother flow today. ✈️

🎥: @mattvanswol

[Kyle Collins @KyleCollins]

On some level, the pressure we put on ourselves to be perfect is going to be the thing that gets us REPLACED by AI. Be focused. Be present. Be lighthearted. I think we should all BE MORE HUMAN in order to beat the computers at their game.

https://t.co/CNZzUuEVX2

[Kyle Collins @KyleCollins]

It's a simple – but supremely important – piece of your brand's visual identity. And at least three $500M+ brands I worked with last year needed a reminder on how crucial it is!

https://t.co/wJgzhO0zWu

[Kyle Collins @KyleCollins]

Two categories of Valentine’s Day spending in the NRF survey are 2-3x higher than 10 years ago — surprising!

https://t.co/gNBbtYnUik

[Kyle Collins @KyleCollins]

Finding, creating and / or CLINGING to the idea that we have choices in uncertain times helps keep your head above water. For marketing agencies & freelancers going after new projects – I think there are 2 choices, really:

https://t.co/GCPHHHFx1p

[Kyle Collins @KyleCollins]

If you're not excited about the product you're promoting... KEEP DIGGING for key insights. 9 times out of 10... they're there, somewhere!

https://t.co/d73x5xgATC

[Kyle Collins @KyleCollins]

Is it a little nutty to reduce brand-building to a checklist? Absolutely.

But if we did... if we got down to the essential parts and pieces you gotta have, from strategy to creative... I was curious to find out how many there really are.

https://t.co/9I3lW7vxX8

[Kyle Collins @KyleCollins]

It’s crazy that I don’t shut up about the Zara 2x yr (semi-annual?) sale this time of year online — bc it’s all I usually want to talk about IRL

We’ve hit the apex week of the event — best % off vs in-stock inventory — shop shop shop

[Mohamad Safa @mhdksafa]

For the record: cops aren't supposed to kill guilty people either.

[Kyle Collins @KyleCollins]

Welcome, 2026! Here’s what some co-WeWorkers here in Atlanta say their focus will be for the new year.

If you aren’t quite sure or aren’t feeling it all around — I understand!

I wrote about it here in my 1st Substack:

https://t.co/VNJVUPCzpE

[Ashwinn @Shwinnabego]

My agency (https://t.co/8Wcn3jHPjz) did the design for Zohran’s campaign.

While I wish I played a part, it was all the masterful work of my partners, Aneesh and Phil.

Having worked with these 2 for close to a decade, it’s no surprise they created what many consider (the most?) iconic political branding.

I’ve seen Aneesh go deep into the archives of typography and color theory, and Phil spend hours custom-building animations to bring a UI to life.

HYPED to see their work getting the credit it deserves.

[Kyle Collins @KyleCollins]

i’m going to need commentary on this from Regina Hall like immediately

[New York Magazine @NYMag]

Apparently ‘furious’ over a ‘Hollywood Reporter’ story, Kevin Costner has turned to “a deep-sea diving binge to discover sunken treasure’ as a coping mechanism. https://t.co/M2VaZPf9ov

[Kyle Collins @KyleCollins]

another sunday night looms, without a @carriecoon prestige TV showpiece to look forward to — how does this keep happening?!

[Kyle Collins @KyleCollins]

@LukeBarnett i thought this too but apparently doing it back to front & even sides, in (like “A” & “E” seats first) takes longer… somehow, testing showed

[Kyle Collins @KyleCollins]

@CindyBegel Hi Cindy! Do you know @GinaLyons? I feel like you should if not — combine forces, US & the UK!

[Kyle Collins @KyleCollins]

@catsareblessing He’s a Rascal

[Kyle Collins @KyleCollins]

@Jonathzn Bey turns 44 this year, same age as Tina during Private Dancer

[Kyle Collins @KyleCollins]

Prediction for the #beyhive! I think Act III is rock (duh) & we’ll get it on Beyonce’s b’day this year (Sept 4). She turns 44 which is the age Tina Turner was when Private Dancer was released! Affirming that new chapters & breakthroughs can happen at any age.

[Kyle Collins @KyleCollins]

Omg! The theme for next year’s #MetGala is Lady in Red: Cheek to Cheek with Romantic Allure in an Age of Uncertainty