Fastest growing Roblox games with over 10K CCU, average CCU week over week:
#1 Guess My Number: 1.4k -> 12k (currently at 40k)
#2 Swing Obby for Brainrots: 10.6k -> 52.2k (currently at 92k)
#3 Jump to Steal Lucky Blocks: 4.6k -> 19k (currently at 24k)
#4 Prism Runway Show: 2.9k -> 11.6k (currently at 23k)
#5 Titan Fishing: 6.6k -> 20.5k (currently at 9k)
Hoping the coming wave of AI-developed games on Roblox pushes more creators to think of their games as brands, and to focus on what makes them distinct.
Characters. Recognizable locations. Brandable assets.
Creating a strong identity for your game is going to be essential to stand out from the waves of generic content.
This not only drives player affinity, it creates a clear pathway to licensing, partnerships, and expansion beyond the initial medium (the game).
The top 5 Brainrot games on Roblox make up 72% of total CCUs in the category.
To compare:
Top 5 Roleplay Games = 64% of category CCUs
Top 5 Simulator Games = 43%
Top 5 Obby Games = 32%
The Brainrot pie on Roblox is growing.
1,000 games now relevant to discovery (+46% WoW)
+11% avg total CCU WoW
But slices are getting thinner:
Avg CCU per game down 24%.
More creators. More competition.
@JedDevs It's definitely intensified on the west coast too - I think there are some really beautiful spots across the country but the scale of things on this side of the country is breathtaking.
Beep beep! All aboard! Buckle up your seatbelts, you're in for a magical sky trip!
This beautiful new Angelic Promises set is coming to everyone who purchases and redeems (or has already redeemed) the "Royale High Bus & Glam Closet"!
This stunning, sparkly new set includes:
💖 Angelic Promises Skyward Dress 💖
💖 Angelic Promises Princess Sleeves 💖
💖 Angelic Promises Warmhearted Necklace 💖
PLUS a cute little toy bus for your dorm! 🚌🪽
✨ In Royale High, every student takes the entrance exam to discover their element, and our dolls are no exception! Swipe to learn more about the Dark element! 🖤
#RoyaleHigh#Jazwares