Kyle Hulse

On a mission to build cool stuff.

[Kyle Hulse @KyleHulse]

@Cracky4Roblox So awesome! Congrats!

[Kyle Hulse @KyleHulse]

Fastest growing Roblox games with over 10K CCU, average CCU week over week:

#1 Guess My Number: 1.4k -> 12k (currently at 40k)
#2 Swing Obby for Brainrots: 10.6k -> 52.2k (currently at 92k)
#3 Jump to Steal Lucky Blocks: 4.6k -> 19k (currently at 24k)
#4 Prism Runway Show: 2.9k -> 11.6k (currently at 23k)
#5 Titan Fishing: 6.6k -> 20.5k (currently at 9k)

[Kyle Hulse @KyleHulse]

Hoping the coming wave of AI-developed games on Roblox pushes more creators to think of their games as brands, and to focus on what makes them distinct.

Characters. Recognizable locations. Brandable assets.

Creating a strong identity for your game is going to be essential to stand out from the waves of generic content.

This not only drives player affinity, it creates a clear pathway to licensing, partnerships, and expansion beyond the initial medium (the game).

[Kyle Hulse @KyleHulse]

The top 5 Brainrot games on Roblox make up 72% of total CCUs in the category.

To compare:

Top 5 Roleplay Games = 64% of category CCUs
Top 5 Simulator Games = 43%
Top 5 Obby Games = 32%

[Kyle Hulse @KyleHulse]

@TizzzyRBLX custom tool, collecting the data for another project but it's given me some neat insights along the way

[Kyle Hulse @KyleHulse]

The Brainrot pie on Roblox is growing.

1,000 games now relevant to discovery (+46% WoW)
+11% avg total CCU WoW

But slices are getting thinner:
Avg CCU per game down 24%.

More creators. More competition.

[Kyle Hulse @KyleHulse]

@AdamStarrLawyer @do_bigR Congrats Adam!

[Kyle Hulse @KyleHulse]

My garden literally grew while I was offline 🫨

[Jazwares @Jazwares]

Surprise! Adopt and collect 24 Surprise Plush from the hit game @playadoptme!

https://t.co/nTy9oaZqDU

#AdoptMe #JazwaresxAdoptMe #Jazwares

[Kyle Hulse @KyleHulse]

@amytongwu Social too! The network effect moat is a huge piece of this equation.

[Kyle Hulse @KyleHulse]

@JedDevs Hey, come on now, I grew up in Lincolnshire and there's plenty of gorgeous spots in the UK!

[Kyle Hulse @KyleHulse]

@poketrainerjuju Thank you! :)

[Kyle Hulse @KyleHulse]

@JedDevs It's definitely intensified on the west coast too - I think there are some really beautiful spots across the country but the scale of things on this side of the country is breathtaking.

[Kyle Hulse @KyleHulse]

@QueenChroma 🥺

[Royale High ✨ @RoyaleHighValks]

Beep beep! All aboard! Buckle up your seatbelts, you're in for a magical sky trip!

This beautiful new Angelic Promises set is coming to everyone who purchases and redeems (or has already redeemed) the "Royale High Bus & Glam Closet"!

This stunning, sparkly new set includes:
💖 Angelic Promises Skyward Dress 💖
💖 Angelic Promises Princess Sleeves 💖
💖 Angelic Promises Warmhearted Necklace 💖

PLUS a cute little toy bus for your dorm! 🚌🪽

[Jazwares @Jazwares]

✨ In Royale High, every student takes the entrance exam to discover their element, and our dolls are no exception! Swipe to learn more about the Dark element! 🖤

#RoyaleHigh #Jazwares

[Kyle Hulse @KyleHulse]

@xoMahalo You are the goat!!