If you paid $599 for your PS5, you're going to hate this. Sony is about to sell the same 825GB digital PS5 in Japan for $348, and it went out of its way to make sure you can't buy one.
The Japan version only shows its menus in Japanese, and it won't work with a PlayStation account from anywhere but Japan. Even if your cousin in Tokyo shipped you one, you'd be stuck with a console that doesn't want you.
There's a name for this. Economists call it price discrimination, which just means charging different people different prices for the same product, like a movie theater giving seniors a discount. The hard part is stopping people from buying cheap and reselling, because otherwise somebody fills a shipping container in Osaka and flips PS5s on eBay in Ohio for $450. Sony solved that with the Japanese language, and honestly it's a pretty clever fix.
Sony is willing to eat about $250 a console in its own home country because Nintendo has been absolutely crushing it there.
Look at Famitsu's sales chart for one week this September. Switch 2 sold 28,341 consoles in Japan, and the PS5 Digital Edition sold 7,082.
The regular PS5 with a disc drive sold 117, in the country PlayStation comes from, which put it 25 units ahead of the Xbox Series X.
Switch 2 has already sold 6.3 million units in Japan in about 15 months, while every PS5 model put together has managed 7.7 million in almost six years.
Nintendo actually ran this play first. When Switch 2 launched in Japan, Nintendo sold a Japanese-only version for ¥49,980, about ¥20,000 less than the one with other languages. Sony copied it five months later at ¥55,000. Then this April, Sony jacked up PS5 prices everywhere, pushed Japan's regular Digital Edition to ¥89,980, and quietly left the Japanese-only one sitting at ¥55,000. Since then the Digital Edition line has been basically the only PS5 anyone in Japan buys.
And then you notice the launch date. November 19 is the day GTA 6 comes out. The game is only on PS5 and Xbox, and almost nobody in Japan buys an Xbox, so if you live there and want to play on day one, you're buying a PlayStation. The PS5 boxes for GTA 6 don't even have a disc in them, just a download code, so a console with no disc drive costs you nothing for the biggest game of the year. Sony timed a $348 black PS5 to hit shelves the morning everyone in Japan suddenly needs one.
Sony is fine taking less on the box because every one of those consoles turns into years of game sales and PlayStation Plus subscriptions, and Sony takes a cut of every PS5 copy of GTA 6 sold.
Which brings it back to that $599 price tag in America. Sony blamed this spring's price hike on the global economy, and kept selling a ¥55,000 PS5 in Japan the entire time. Sony charges $599 in America because Americans keep paying $599.
this is the senate president btw, this country is damned. the person meant to be at the forefront of upholding democracy and adherence to the rule of law is uttering these. wild.
APC has stunted Nigeria’s growth so badly that we’re no longer just lagging behind developed countries anymore, we’re now falling behind our African neighbours, too.
Rwanda is set to host the African Grand Prix, Morocco will co-host the 2030 FIFA World Cup, while we are still battling insecurity and struggling to provide 24/7 electricity in 2026!!!
I still remember when my colleague was kidnapped on her way home from work early this year.
For two months, her parents ran from pillar to post, borrowing money and begging family and friends to help raise the ransom.
When she finally came home, she narrated how they were gang-raped every morning and night.
The kidnappers chose their victims and temporary married them to themselves celebrating, eating and drinking like it was a legal union.
She said sometimes they shared one woman among two, three, or four men.
Weeks after her release, she was found pregnant.
That same week, we lost her to su!cide. The trauma was more than her heart could bear.
And whenever I see people still supporting this government, I remember her. I remember her parents, I think of other victims that never made it to the media.
How do you watch people suffer d!e like this and still defend a government that has failed to protect them?
Are you human at all or just deliberately wicked?
Tinubu knows deep down that he has nothing to offer NIGERIANS.
Nigerians know that @officialABAT has nothing to offer them.
He just wants to complete the eight years he believes he is entitled to.
His son knows it.
His wife knows it.
APC knows it.
The Senate knows it.
And you reading this, you know it too.
Everybody supporting Tinubu is either doing it based on tribe, financial gains, or shelter from the EFCC.
The election is around the corner, Tinubu & APC have nothing to campaign with... So they are relying on Wike and the Governors to help him win by any means necessary... 🩸🩸🩸.
That is why you see them going around threatening Nigerians... Because that is the best they can do. To torment, suppress, and oppress.
Look at the set of POLITICAL BANDITS we have now, The ministerial Ebonyi buffalo, the barking Obio-Akpor H!tler who now carries himself as the real @inecnigeria chairman,
The dullard in Edo who doesn't even know how to spell his name, the moron in Benue who scammed his people with religion, the demented occupant in Anambra, etc. They all now move around with 50-50 shoulder pads, you dare not question them... It's all personal interest. None of them is there for you or for a better Nigeria.
@officialABAT and APC introduced a demonic kind of Politics in Nigeria.
Nigerians, 2027 is not about voting and going home... It is about dining with your vote and protecting your vote.
By every means possible, do your part... Because the set of Political bandits and kreeminals we have now will watch you die of hardship and dance on your grave like the Osun State Michael Jackson who played his people.
2027 is very vital for you... You still have time to prepare yourself.
Which duo is getting eliminated first if all six teams had to fight each other? 👀 And don’t just pick based on who looks weaker, think about the actual powers, teamwork and matchup.
“She did all of this using Claude, it’s so easy…”
Okay we don hear, why didn’t you do it?
The jealousy and resentment has even intensified ever since she posted revenue. Humans are very interesting.
I honestly don’t understand how Ads are supposed to work on me. There’s no way you think interrupting my video that I was watching will make me like your product
I know nothing about tech or TechTwitter but I swear I can sense some thinly veiled pain exuding from some tech bros when analyzing the LagosLife game & its founder.
Some snide remarks about how she used “Claude” & all lol why una no first her run am?
As a kid, my mum was the disciplinarian who would put belt to ass when you did stupid stuff and my dad would never hit you but talk to you instead.
And still I was more scared of those piercing talks with my dad than I ever was of the lashings from my mum. 😂