"We started at the grassroots, and now we have established a pathway from grassroots to the elite.
Today, we have the incredible opportunity to talk about sports as a business."
â @amadougallofall, President of the Basketball Africa League @theBAL, at the session titled âThe African Arena: Who Will Own Africaâs Sports Boom?â during the @africaceoforum in Kigali.
#ACF2026
đ¶đ Music and basketball share a deep connection - and the Basketball Africa League @bal is turning up the volume.
In just 4 seasons, the league has added $250M to Africaâs GDP and created 37K jobs, using Afrobeats to boost the game and the creative economy.
Join us in welcoming âšChiney Ogwumikeâš to @theBAL family! đ
The two-time WNBA All-Star makes history as the First Female Basketball Africa League Ambassador, leading efforts to empower women and grow the game across Africa! đđ„