27.5 MILLION VIEWERS - THE UNITED STATES OPENING MATCH AGAINST PARAGUAY WAS THE MOST WATCHED FOOTBALL MATCH EVER BROADCAST IN THE UNITED STATES.
1. US - 27.5M
2. MEXICO - 23.4M
3. CANADA - 3.1M
🔗 https://t.co/1vBUzVtCvl
@wearelloud@FIFAWorldCup
LISA OPENING CEREMONY
#LISAxGOALS
#LISAxFIFAWorldCup
Only #LISA can turn global attention into real economic impact. A tourism campaign, 30%surge in hotel bookings, and millions of potential visitors While generating billions in tourism revenue
Lisa is literally an economic force
No one else on earth can create this level of impact
From the VMAs to the World Cup, Vogue highlights the milestones that shaped Lisa’s journey as a global solo artist:
“Her success wasn't built on luck alone, but on relentless hard work, growth and determination.”
📝: Vogue Thailand recalled the major stages LISA has conquered over the years and highlighted how her constant evolution has transformed her into one of the biggest names in global entertainment, making her a global icon that no one can take their eyes off and someone people are ready to continue a new journey with.
FORBES THAILAND reports that Traveloka saw hotel bookings in Thailand increase by over 30% after #LISA fronted the “Amazing Thailand: Feel All The Feelings” campaign. Pointing out that attracting both Thais and foreigners to follow in the footsteps of the secondary city like Udon Thani and Rayong.
It is estimated that this strategy will be able to attract 5-10 million more foreign tourists and generate about 25-5 hundred billion baht, which is an important puzzle piece that will bring the total revenue of Thai tourism to the target of 3 trillion baht by 2026.
The statistics in 2026 indicate that the domestic tourism demand of Thai people has increased by 25%. While the demand for foreigners to travel to Thailand increased by 10%, reflecting that this campaign has acted as a catalyst at a time when the market is busy.
In the end, the "Lisa Effect" phenomenon this time reflects that the power of Pop Culture and global influencers can concretely guide the direction of tourism. Causing the next challenge of the business sector is to accelerate the preparation of the tourism ecosystem (Tourism Ecosystem) to be ready to accommodate these waves of tourists.
Lisa que es de las pocas que cantó sin playback y la canción es objetivamente buena pero los comentarios en todas partes llenos de miserables que no soportan ver a alguien exitosa que no sea su fav
Que gente más triste que no disfruta la música porque cree que es una competición