Lance Corrigan

Co-Founder + Creative Director @BespokeBrandsGB

[Bespoke Brands - Branding Professionals @BespokeBrandsGB]

If attention spans really are shrinking, this article probably won't do very well.

Let's find out.

https://t.co/6P95xZcKyV

[Bespoke Brands - Branding Professionals @BespokeBrandsGB]

There has never been a better time to create content.

There has also never been a worse time to sound different.

The answer isn't writing more. It's finding your voice.

https://t.co/qocJe0lNzo

[Bespoke Brands - Branding Professionals @BespokeBrandsGB]

How do you generate new business?

Here are my thoughts on the strengths, weaknesses and myths behind each in my latest article.

https://t.co/WhmQ5nnOuL

#BusinessDevelopment #Marketing #LeadGeneration

[Bespoke Brands - Branding Professionals @BespokeBrandsGB]

A lot of people underestimate the pressure many business owners are under at the moment.

When you’re responsible for the future of the business, even positive decisions can feel risky.

As business owners ourselves, we understand that.

New article:

https://t.co/5M5O2VYaOR

[Lance Corrigan @LanceCorrigan]

@elonmusk It’s more like Product × Brand. Product gets you customers. Brand gives them a reason to choose you in the first place, and a reason to stay when competitors catch up.

[Bespoke Brands - Branding Professionals @BespokeBrandsGB]

More channels. More content. Less impact.

Modern branding often feels like scrolling endlessly through TV channels; lots of noise, very little worth paying attention to.

A few thoughts on why many businesses are spreading themselves too thin.

https://t.co/MC2YIDEJ6P

[Bespoke Brands - Branding Professionals @BespokeBrandsGB]

It increasingly feels like creativity is now judged more by how it performs online than by what it actually contributes in the real world.

A few thoughts on originality, imitation and the modern creative industry.

https://t.co/EJaxZyet7l

[Bespoke Brands - Branding Professionals @BespokeBrandsGB]

Ooo, look at our shiny new brand book and mission statement.

Will any of that actually bring in more clients?

https://t.co/0jHkeahHXN

[Bespoke Brands - Branding Professionals @BespokeBrandsGB]

If your brand tries to speak to everyone, it ends up meaning nothing to anyone.

@Nike's latest campaign proves the opposite, and why it’s dividing opinion.

https://t.co/Xk8JTAHUI6

[Bespoke Brands - Branding Professionals @BespokeBrandsGB]

In business, it’s easy to assume everyone else has it figured out. Clear plan, clear strategy, complete confidence.

But when you actually speak to people properly, you realise something reassuring.

Most of us are figuring it out as we go.

https://t.co/5Qf4y1RDyX

[Bespoke Brands - Branding Professionals @BespokeBrandsGB]

Quick question:

When something triggers marketing activity in your business, what do you start with?

If you answered anything other than strategy, this is for you.

The Business Owner’s Guide to Branding (when marketing hasn’t been a priority)

https://t.co/XIqeGBXR8C

[Bespoke Brands - Branding Professionals @BespokeBrandsGB]

We don’t struggle to stand out because we lack ideas.

We struggle because we keep copying what’s visible.

It’s something I see constantly in business, but it goes far beyond that.

https://t.co/yOKlX6VkUd

[Bespoke Brands - Branding Professionals @BespokeBrandsGB]

Lance Corrigan, Creative Director at Bespoke Brands, was recently asked a series of questions about how the studio approaches branding and why its process tends to feel slightly different from many creative agencies.

https://t.co/uCOrOneF8i

[Bespoke Brands - Branding Professionals @BespokeBrandsGB]

Are Influencers & Content Creators Eroding Trust in Brands?

When everyone is being paid to ‘love’ a brand, trust disappears.
Audiences aren’t stupid.

They can spot promotion dressed up as authenticity.

Is it time brands spoke for themselves again?

https://t.co/EloLLinwWy

[Bespoke Brands - Branding Professionals @BespokeBrandsGB]

Are you choosing partners based on competence or comfort?

Generational similarity quietly influences who gets the work.

It’s behavioural, not intentional, but it shapes trust and commercial decisions more than we realise.

https://t.co/BCdIfzTwUQ

[Bespoke Brands - Branding Professionals @BespokeBrandsGB]

Lockdown was temporary.

But for some businesses, brand visibility never fully returned.

If you’ve resumed activity without rebuilding clarity, this might resonate.

Is Your Brand Still in Lockdown?

https://t.co/IJM497CBwB

[Bespoke Brands - Branding Professionals @BespokeBrandsGB]

Some logos are red,
Others are blue.
We don’t do generic.
We build brands around you.

Happy Valentine’s Day ❤️

[Bespoke Brands - Branding Professionals @BespokeBrandsGB]

Everyone’s hiring social media managers.
Very few are fixing their marketing.

More posts won’t solve unclear positioning, weak messaging or a forgettable brand.

Strategy comes first. Channels come last.

https://t.co/cqFRy62wYJ

[Bespoke Brands - Branding Professionals @BespokeBrandsGB]

Happy New Year.
Here’s to 2026, the year of results.

To the ones who kept going when things didn’t go to plan.
Who worked tirelessly without complaint.
Who learned, adjusted, and carried on while everything felt uncertain.

#HappyNewYear #2026

[Bespoke Brands - Branding Professionals @BespokeBrandsGB]

25. Family & Connection

Understanding your people is the greatest gift. Know your audience deeply.

Christmas Day brings everyone together: family, friends, loved ones and reminds us that connection is everything. Brands are no different.

#BespokeBrands #BrandingTips #Advent