As Pride unfolds & ICE raids rise, self-expression feels more urgent than ever. 🏳️🌈✊🏽
For bilingual brands, inclusive Spanish isn’t about grammar — it’s about visibility, identity, and connection.
📖 Read: https://t.co/ythWWKr55e
#PrideMonth
Happy Black History Month! This month, we celebrate the intersection of Blackness and Latinidad across the diaspora. From Afro-Latinx communities to the rich cultures, art, and traditions, we honor their history. Together, we rise! #Latinidad#AfroLatinx#StrengthInUnity
Nearly 20% of the U.S. population is #Hispanic, and their buying power is set to exceed $2.7 trillion by 2026. Brands that authentically connect with this community have a unique opportunity for growth. https://t.co/2aX5avo7HH
#Transcreation blends #translation with creative adaptation, ensuring a message conveys the same meaning to your target audience. It requires deep cultural understanding and creativity. Work with a copywriter who understands the culture. https://t.co/2aX5avo7HH
Today, we honor Dr. Martin Luther King Jr., a man who embodied social justice. His legacy continues to inspire. True leadership empowers others to liberate themselves. His courage sparked lasting change. #MLKDay
Did you know email marketing generates an average return of $44 for every $1 spent? It’s one of the most cost-effective channels! Success comes from tailoring your message, crafting strong calls to action, and considering bilingual content for diverse audiences.
Tomorrow is #NationalMilkDay, but did you know?
#Hispanic households consume 66% more whole milk than the average American. Milk is a cultural staple in #Latino culture and the Got Milk? campaign of the 2000s celebrated this connection. Learn more https://t.co/rF9SzSeeeF
#Codeswitching starts as early as three years old. A study from @NLM_NIH found that bilingual toddlers switched from English to Spanish 7.52% of the time and vice versa 38.22%. Here are 7 signs you might be secretly #bilingual.
The Latina Growth Accelerator is designed to help Latina-owned businesses with $10M+ in annual revenue scale to new heights. This program has already contributed $1.3 trillion to the U.S. GDP. #LatinaEntrepreneurs#WomenInBusiness Via @bizwomen
As we say goodbye to the old and welcome the new, let’s make 2025 a year of powerful storytelling, engaging content, and creative campaigns. Here’s to another full year of building with one another. ¡Feliz Año Nuevo!
#HappyNewYear2025#agency
This #MemorialDay, we honor the fallen heroes who bravely fought for our freedom.
Historical records show that Hispanics & Latinos have fought in every war in American History, from the American Revolution to the present day, and currently make up 17% of all active duty members.
Meet our Chief Jefa, Sarah Estapa.
As a veteran copywriter and creative, she is the leading force behind our bilingual and bicultural Hispanic marketing strategy. Learn more about her and what drives our agency: https://t.co/Ug3F3d4srD
#LatinaLeaders#HispanicMarketing
Hispanics account for the largest fanbases in the NFL, despite only accounting for 19% of the U.S. population.
Learn three winning plays for transforming Hispanic customers into your brand’s next fanáticos (super fans). https://t.co/umAjMnmbVM
#hispanicmarketing#nfl
Latinos in the U.S. have the 5th highest GDP in the world.
In a recent study from @LDCLatino, the total GDP of U.S. Latinos was $3.2 Trillion dollars as of 2021, leading against major world economies such as India, the U.K., and France.
#hispanic#Advertising
Today, we honor the life, leadership, and wisdom of Dr. Martin Luther King Jr. Thank you, MLK, for inspiring us to be courageous, authentic, and visionary despite our differences.
#MLKDay
New year, nuevo look.
In celebration of our two-year anniversary, we're proud to announce our rebrand.
Bienvenidos (that means ‘welcome y��all’) to your #HispanicMarketing consultant and bilingual copywriter.
And widely misunderstood! The "Spanish-only" advertising approach is dated and needs to reflect the multicultural, multigenerational and multilingual needs of this powerful market. #AdweekChat#Hispanic
@LatinxCopy@NuestraTVforUS Great point! TV execs have told us in the past year that Hispanic communities represent the fastest growing demographics of TV viewers—and they're still largely underrepresented and under-reached in US markets.
@Adweek@LOrealParisUSA A3: This is an important shift in advertising. Consumers are actively using social to seek education and connection from influencers that look like them. #Diversity drives trust and advocacy. #AdweekChat