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la Trobe Bundoora

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consumers can dispose of products through:
Trashing
Recycling
Converting
Trading
Donating
Reselling
#CBES9Q4

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Customer satisfaction receives a lot of attention from consumer researchers and marketing managers. Consumer satisfaction is a post-consumption phenomenon because it is a reaction to an outcome. #CBES9Q2

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The four different types of shopping activities are; Acquisitional, Epistemic, Experiential, Impulsive. #CBES7Q2

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Situational Influence Categories: Time, Place and Conditions. #CBES7Q1

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#CBES6Q3 Culture is a learned process. Consumers learn culture through one of the two socialization processes discussed in this section. Socialization involves learning through observation and the active processing of information about lived, everyday experience.

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#CBES6Q1 Consumer culture represents the commonly held societal beliefs that define what is socially gratifying within a specific society. Culture shapes value by framing everyday life in terms of these commonly held beliefs.

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#CBES4Q4Social media has become an indispensable tool for consumers online in this day and age. It’s no surprise that all kinds of businesses have turned to social media to find and connect with their target market.

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#CBES4Q4
Every attitude has three components that are represented in what is called the ABC model of attitudes: A for affective, B for behavioral, and C for cognitive. Although every attitude has these three components, any particular attitude can be based on one component

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#CBES4Q4 

A reference group includes individuals or groups that influence our opinions, beliefs, attitudes and behaviors. They often serve as our role models and inspiration. Marketers view reference groups as important because they influence how consumers interpret

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#CBES4Q4 Q1. Attitudes are understanding the factors that influence consumer attitudes is very important for marketers. Attitudes play a critical role in consumer behaviour. They are particularly important because they motivate people to behave inrelatively consistent ways

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#CBES4Q4

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Symbolic interaction is a perspective that proposes that consumers live in a symbolic environment and interpret the myriad of symbols around them.
Semiotics is the study of symbols and their meanings.CBES3Q2

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#CBES4Q5

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Consumer identity is what consumers describe their consumption patterns and As some consumers value brands more, brands are used to express and verify consumer identity
For examplemany people like to wear some luxury brands (such as Hermes, Chanel, Louis Vuitton) to show CBES3Q2

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#CBES4Q1

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the terms personality refers to a totality of thoughts emotions intentionsand behaviours that a person exhibits consistently The major personality traits areunique to an individual conceptualised as combinats to influence behaviour specific behaviours can vary across timeCBES3Q2

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What is Message Congruity? How does it affect consumer behaviour?
- message congruity represents the extent to which a message is internally consistent and fits surrounding information. This can affect consumer behaviour by having an influence in their expectations. #CBES3Q2

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Explain one of the mental processes that help consumers remember?
- dual coding is a process in which two different sensory traces are available to remember something. A trace is a mental patch by which some thought becomes active. #CBES3Q4