LOK

Melbourne based marketer | business co-owner +

[WCOA 2018 @WCOA_2018]

Good morning #WCOA2018

[LOK @Laura2842]

Great to hear from @MatthewLuhn on storytelling for business at #CPACongress today.

Be authentic, connect, make people feel something.

[LOK @Laura2842]

So great to see so much passion from Marianne Abib-Pech at the #CPACongress lunch. Her advice... choose to differentiate over competing

[LOK @Laura2842]

#cpachangemakers in action for @cpaaustralia’s #CPACongress in Sydney!

[LOK @Laura2842]

@NaomiSimson so inspired by your insights at #ADMAForum. Even more impressed with the real passion you have for Red Balloon & small business

[LOK @Laura2842]

Is your brand one that takes some of the thinking off the list...Does it need to be? Food for thought. @adster1 #admaforum

[LOK @Laura2842]

Here we go @adma #globalforum

[LOK @Laura2842]

Enter code BLKWKD to receive 30% off all full priced homeware at https://t.co/fbM3PzqnoY
Ends midnight Saturday.

[LOK @Laura2842]

@mahonny24 hey! You're here too!

[LOK @Laura2842]

Idea junkies come together for #realbigthings Happy Friday

[LOK @Laura2842]

Think about the difference of being successful vs significant @Movember @adamgarone a good reminder for everyone #wmsfmelb

[LOK @Laura2842]

@Movember started in a Fitzroy pub, now a global movement. Great cause #wmsfmelb #GRowYourMo

[LOK @Laura2842]

Best practice is not differentiation - Don O'Sullivan @MelbBSchool #wmsfmelb #marketing

[LOK @Laura2842]

First take out from Don O'Sullivan @MelbBSchool - you don't need a marketing strategy if you're a dog. Makes sense 😂 #wmsfmelb #woofwoof

[LOK @Laura2842]

Loving hearing about the resilience you showed in the early days of @UGG @briansmithugg and the importance of branding #WMSFMelb

[LOK @Laura2842]

Know the signals & their impact. Great talk on ever presence of tech but more importantly what we're doing with it @rahafharfoush #WMSFMelb

[LOK @Laura2842]

Co-create your customers own treatment @DonPeppers #WMSFMelb

[LOK @Laura2842]

1. Identify
2. Differentiate
3. Interact
4. Customise...
@DonPeppers four steps to managing customer relationships #WMSFMelb

[LOK @Laura2842]

"Have a strong purpose for why you are here and what you are doing" - an important reminder from @NealeDaniher at #CPACongress @Cure4MND

[LOK @Laura2842]

"Mentors matter, immensely" - Patrick Pichette, current advisor and former Senior VP and CFO for @google. Couldn't agree more #CPACongress