Grew up in Brooklyn and Queens. Likely powered by butter rolls. Christ the King High School. Georgia Tech. Undrafted. Deemed undersized. Slayer of giants.
Game 4 of the 2026 NBA Finals between the New York Knicks and San Antonio Spurs is now the most-viral NBA game ever on social media, generating 3 billion views and counting. Additional engagement highlights for Game 4:
🏆 The series has now generated 8 billion views and counting across social media, the most ever for the NBA Finals (previous record: 6.2 billion views in 2025).
🏆 NBA-related topics trended No. 1 worldwide on X for eight consecutive hours
🏆 Most-viewed game recap ever on the NBA’s YouTube channel
Game 5 tips off tomorrow at 8:30 p.m. ET on ABC.
"That's called Knicks basketball" - Jose Alvarado on the Knicks completing the biggest comeback in NBA Finals history to take a 3-1 series lead.
@NYKnicks | @alanhahn | #AlwaysKnicks
Alvarado changed the whole game. Spurs were blitzing Brunson relentlessly, got another ball handler on the floor and it allowed the offense to get going. What an effort