[๐ข CF ] UNHCR x Lee Chanhyuk for the brand campaign '์ ๋ํด' (Yun-an-hae)
๐ฌ Full version: https://t.co/mJZhLVkCzP
๐ฌ 15-sec version: https://t.co/ecFxlFo1yr
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The United Nations High Commissioner for Refugees (UNHCR) Representation in Korea announced on the 18th that it is launching this year's Representation in Korea brand campaign '์ ๋ํด' together with Lee Chanhyuk of the sibling duo AKMU.
The campaign name '์ ๋ํด' is a shortened form of "Be with UNHCR" (์ ์๋๋ฏผ๊ธฐ๊ตฌ์ ํจ๊ป ํด). It reinterprets the cynical gaze toward people who speak out on refugee issues as 'making a fuss' (์ ๋์ค๋ฝ๋ค/yunanseureopda) into a confident and valuable persistence.
The campaign calls for public interest and solidarity with forcibly displaced people around the world, while also raises questions about society's perception of those who support refugee issues.
UNHCR explained that through this campaign, it hopes to spread the message that empathizing with others' suffering and taking action is by no means excessive zeal, but rather a special and beautiful form of solidarity that makes our society warmer.
In comments shared with UNHCR, Lee Chanhyuk said, "Helping someone and empathizing with the world's pain sometimes receives the gaze of 'making a fuss'."
"However, I believe that this very 'fussiness' - steadfastly holding onto one's convictions without being swayed by others' opinions - is the most powerful force for changing the world." He continued, "I hope more people will join this '์ ๋ํ' journey together with UNHCR."
The album [FLOWERING] released by AKMU last April includes a song called 'Festival of Refugees'.
To watch the campaign video or to participate in supporting refugees, you can visit the UNHCR Representation in Korea's official website (https://t.co/jd40iISckg) and Instagram.
The UNHCR Representation in Korea stated, "This campaign will be introduced through various digital platforms such as TV, radio, YouTube, and social network sservices (SNS) starting today," and added, "We expect that Lee Chanhyuk's original perspective and the ripple effect of his message will play a big role in lowering the public's psychological barrier toward refugees."
๐ Campaign landing page: https://t.co/xZ3e1bWJct
[๐ข CF] AKMU Lee Chanhyuk x Spotify Korea @SpotifyKR
"There's no specific song I want to listen to,
But there is a vibe I want to hear,
What exactly is on my mind? ๐ต
In that case, try Spotify DJ that recommends songs based on exactly what you ask for!
๐ https://t.co/rsKXyuut1j
The global music platform that takes you to a new world every day,
Start now and go with the flow with Spotify"
[260513] leechanhyuk Instagram Update - with Spotify Korea
๐ธ: Spotify and Me
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[Suhyun's comment]
๐ฐ๐ฌ: Alright I get it, how many times do you need to emphasize that?
AKMU in Australia
๐Melbourne โ Margaret Court Arena | 18 September
Tickets: https://t.co/zC4tQaSPTG
๐Sydney โ TikTok Entertainment Centre | 20 September
Tickets: https://t.co/faxQ7oX5BG
โข Presale: Thursday 2 July 10am - 10pm
โข General On Sale: Friday 3 July 10am
๐More info via the official venues (Margaret Court Arena Melb, TikTok Entertainment Centre Syd)
[๐ข CF] AKMU Lee Chanhyuk x Spotify Korea @SpotifyKR
"The moment you fall into music,
Have you ever just go with the flow?
Let's follow that flow wherever it takes you ๐ง
Join Spotify, the global music platform that leads you to a new world every day."
๐ https://t.co/1CUXL4WKvO