Leanne Elich

THINK. OUTSIDE. THE. BOX
Taking the impossibilities of business and creating impactful possibilities

[Leanne Elich @LeanneElich]

Have you ever sent an email that felt perfectly written… only to receive no response?
In this article, we uncover why setting the tone warm and thoughtful, opening with a friendly greeting or asking about their weekend, can lead to an instant "delete".
https://t.co/3JYqjpViED

[Leanne Elich @LeanneElich]

This week on ThinkShift...
In this episode, we unpack the science of self-relevance, why the brain filters out most messages, and what makes someone stop and think: this is for me.
Because when people feel understood, decisions feel easier.
Listen 🎧
https://t.co/M0VLGPItQ2

[Leanne Elich @LeanneElich]

Are you ready to dive into the June Edition of The Scoop? 🧠
The Scoop is a monthly newsletter full of tips, tricks and tactics. Learn how to apply psychology and neuroscience to your business like never before. 🌟

Take a Look. 👀
https://t.co/JR06FHeO3o

[Leanne Elich @LeanneElich]

This week on ThinkShift...
Why nobody is listening
In this episode, we unpack what happens in the first few seconds someone sees your message, and why most businesses lose attention before they ever earn it.
Listen here 🎧
https://t.co/GrX6jCzYJE

[Leanne Elich @LeanneElich]

This week on ThinkShift...
Why colour drives behaviour
In this episode, we unpack what colour is really doing inside the brain, long before a single word is read.
🎧 Listen here
https://t.co/UrkrCCRTDR

[Leanne Elich @LeanneElich]

Today's bite is about how IKEA used psychology to become the world's largest furniture retailer. That impulse buying experience is due to 2 well crafted features of the store layout.
Can you guess what they are?
Check it out 👀 
https://t.co/jqblnCGCCH

[Leanne Elich @LeanneElich]

What's going on here?

It's...
Not just stage shots.
Not just crowd reactions.
Not just nice music.

It's a behind-the-scenes look at all the cool stuff and hard work that Derek and I got up to.....well, more Derek, I would say 😂
Check it out! 🎥  🎬  👀

[Leanne Elich @LeanneElich]

AI is everywhere.
Every headline says the same thing. Faster. Bigger. Better.
In this episode, we cut through the hype and the fear to focus on what actually matters. The real risk with AI is not the tool itself. It is how quickly we let it think for us.
https://t.co/nyrieLt8lk

[Leanne Elich @LeanneElich]

People miss your best message because their eyes never land there.
In this episode, we unpack the hidden mechanics of attention. What happens in the first second, and why most businesses lose the decision before it even begins.
Listen here 🎧
https://t.co/ftIFNNZb1S

[Leanne Elich @LeanneElich]

Coming up this week on ThinkShift 🎧🌈

[Leanne Elich @LeanneElich]

This week on ThinkShift. 🎧
More choice feels like freedom. Until it quietly kills the sale.
People scroll, compare, and then do nothing.
In this episode, we discuss why giving people more options often leads to fewer decisions. 
Listen here ⤵️
https://t.co/GJtNXoyFLL

[Leanne Elich @LeanneElich]

Are you ready to dive into the April Edition of The Scoop? 🧠
The Scoop is a monthly newsletter full of tips, tricks and tactics. Learn how to apply psychology and neuroscience to your business like never before. 🌟

Take a Look. 👀
https://t.co/JR06FHeO3o

[Leanne Elich @LeanneElich]

This week on ThinkShift, we unpack why ease is not a design preference. It’s a decision trigger. How cognitive fluency shapes trust in seconds and why simple feels safer.
Sometimes it’s not the offer people reject. It’s the experience around it.
https://t.co/hUU6BF2XoP

[Leanne Elich @LeanneElich]

This week on ThinkShift. 🎧
Have you ever been outplayed by design? I have! 🙋
Dark patterns are the reason we buy something, then instantly regret it.

Listen to find out how you can avoid the lurking of dark patterns.
https://t.co/K0ROlOR8t9

[Leanne Elich @LeanneElich]

Today's bite is about how you become more likable after committing a minor blunder or boo boo.
Most people think credibility comes from looking flawless. It doesn't.

Check out why 👀 
https://t.co/jqblnCGCCH

[Leanne Elich @LeanneElich]

This week on ThinkShift. 🎧
A single sentence can make the same offer feel expensive… or a no-brainer.
In this episode, we unpack the framing effect. The hidden force shaping how people perceive value before they’ve even made a decision.
Listen here
https://t.co/Fd36WKAcFS

[Leanne Elich @LeanneElich]

You may not know this, but I've presented to over 500,000 people internationally. 🎤
You'll catch me in the media, on podcasts, and in interviews as an industry expert on applied neuroscience for business strategy and influential selling.

Want to know more?

[Leanne Elich @LeanneElich]

You get dressed for the day without too much thought: a meeting, a casual coffee, a normal workday.
It feels like a simple decision. 
In this article, we discuss how clothing influences how others perceive us and the impact it has on our brains.

https://t.co/JdPDsLFw2L

[Leanne Elich @LeanneElich]

This week on ThinkShift.
Free feels like a win. But it can also feel like a warning. People sign up fast. Then they disappear faster.

In this episode, we unpack the psychology of "free".
Listen now and rethink what "free" is really doing to your business.
https://t.co/rXlJGS926h

[Leanne Elich @LeanneElich]

Registration is now OPEN for our June-July intake of the Sales Psychology Accreditation Course. 🧠
This is your chance to step inside a science-backed framework that changes how clients decide, how conversations increase, and how value is perceived.

https://t.co/ctnyjAlVLY