One of the easier issues to fix is players arguing with officials. In a recent course, the penny dropped. A clear trigger, a clear prompt, and a consequence system the group understands. Add a bit of collective accountability, the behaviour changes. DM to join our next cohort.
The smallest behavioural changes often create the biggest performance gains.
This April, our new Behavioural Science in Sport & Exercise series lands in Manchester and Belfast.
https://t.co/Ky1Mo5PPzJ
“Right, I’m going to hire for culture fit on my next hire.”
Here’s the issue:
You can’t hire for “culture fit” if you don’t control your climate.
Most organisations talk about culture like it’s something you can install.👇
https://t.co/Ydje8edMf7
Blame is the fastest human reflex.
Learning is the slow, deliberate one.
Revisiting Amy Edmondson’s research and mind-mapping it to my own behavioural analysis to share some truth:
If failure ends in blame, the team stays stuck.
If learning spreads, performance rises.
Learning in sport isn’t about cramming loads into every session; it’s about periodising cognition the same way we do for physical load.
New content. Retrieval. Application.
Micro → Meso → Macro.
Coach the environment, and the environment coaches the athlete.
#Coaching
@adamboxer1 Belonging is not a new construct.
It is a behavioural outcome produced by environment design, reinforcement systems, interpersonal contingencies, and the environments cultural norms.
It has always existed, long before Ofsted decided to label it.
Individual intelligence solves basic problems.
Collective intelligence solves complex ones.
Most “ability gaps” aren’t about talent, they’re about the environment people learn in.
Build better environments → unlock better performance.
@JamesAFurey I totally agree with the sentiment. Push everyone as far as they can go.
But before we talk about “hgh ability” and “low ability,” we need to be honest about how those labels are formed in the first place.
Couldn't get this into my poor man's version of X, so cheated...
I’m hosting a free webinar in partnershio with @AnalysisPro on the Invisible Data in Sport.
🎟️ Secure your free seat by joining the AGORA webinar & course mailing list.
This also gets you access to our monthly webinar series starting Jan 2026
https://t.co/7M9nDIRJ9G
The new behaviour analysis in sport course has now been launched... Enrolling for Belfast, with dates for Manchester and London released...
https://t.co/dyK3rKvUrE
My biggest insight after 15 years?
The magic doesn't happen within a single discipline like coaching or #performanceanalysis.
It happens in the SYNTHESIS between them.
Our new course has a framework built on the connections between performance, behaviour, and learning science.
We have spent years capturing data, now it's time to understand why it happens.
Behavioural analysis course launching soon for sports coaches and analysts...
#performanceanalysis#Coaching
Been working with @MIrvinephoto these past few months 👊 What started as brand/content support has turned into exciting projects + a big launch next month. The way he’s captured both me + the startup has me buzzing. Can’t recommend him enough.
I’ve spent this week curating panellists & moderators for #TEDxBlackMountain Live, staying true to values of community, authenticity & ideas that spark action.
Now it’s your turn → Don’t just watch TED. Experience TEDx Live in Belfast this Nov.
Tickets for TEDx Black Mountain Live drop later this week!
We’ve lined up an unbelievable set of panellists across 3 themes, Brand You, Ideas Into Action & Connected & Well.
📅 11 Nov 2025 | Belfast
🎟 Don’t miss it. #TEDx
Just finished refining the ecosystem for our Behaviour Science workshops in the belief that your system builds behaviour.
Our PACT Eco-System gives #Performanaceanalysts and coaches a blueprint to support motivation, develop capability, and trigger the right habits.