Leighton Cosseboom

Founder & CEO | Mission Media | a cerebral editor | a street walkin' cheetah with a head full of napalm.

[Mission Media @MissionMediaHQ]

Dark stores Asia: How Southeast Asian delivery platforms boost rider efficiency 10-15% and drive profitability. Foodpanda, Grab, ShopeeFood strategies.

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[Mission Media @MissionMediaHQ]

Bain Capital's $1.29B Japan consumer buyout of FineToday marks 2026's largest deal. Failed IPOs drive sponsor-to-sponsor PE transactions in Asia.

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[Mission Media @MissionMediaHQ]

TikTok names first Southeast Asia agency partners, awarding WPP, Publicis, and commerce leaders across 6 markets. See which agencies won recognition.

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[Mission Media @MissionMediaHQ]

Atlassian cut date picker navigation 77% through design system accessibility overhaul. Learn how centralized tokens resolved 6,000+ issues for WCAG 2.2 compliance.

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[Mission Media @MissionMediaHQ]

72% of Singapore firms plan agentic AI adoption by 2028. Discover deployment trends, governance challenges, and workforce strategies for autonomous AI systems.

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[Mission Media @MissionMediaHQ]

Pinterest appoints Meta veteran Damian Kim as VP of APAC enterprise sales to drive regional partnerships and capture Asia-Pacific advertising growth.

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[Mission Media @MissionMediaHQ]

US tech giants expand India operations amid visa restrictions. Google leases 2.4M sq ft in Bangalore, AI investments surge. India tech expansion trends 2025.

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[Mission Media @MissionMediaHQ]

Five Asian leaders appointed Cannes Lions jury presidents for 2026. India secures two positions as regional creative influence grows in global advertising.

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[Mission Media @MissionMediaHQ]

Hisense appoints Bench Media as key ANZ media agency partner. Discover how this strategic media agency partnership drives brand growth and performance marketing.

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[Mission Media @MissionMediaHQ]

Havas launches Havas People APAC, a dedicated talent communications division across Asia Pacific. Explore employer branding and internal culture strategies.

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[Mission Media @MissionMediaHQ]

Publicis Groupe widens performance gap over rivals by 700 basis points in 2025. Discover how AI-driven advertising agency strategies achieve record margins.

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[Mission Media @MissionMediaHQ]

Asian marketing leaders secure historic Cannes Lions 2026 jury roles. India claims 3 positions. Discover how Asia-Pacific reshapes global creative standards.

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[Mission Media @MissionMediaHQ]

Discover how AI agents are reshaping agent marketing strategy. Learn what brands must do to prepare for agent-first platforms like Moltbook.

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[Mission Media @MissionMediaHQ]

Observability platform vendor restructures leadership to drive enterprise growth in Asia Pacific. Discover how specialized teams address regional market demands and tool consolidation.

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[Mission Media @MissionMediaHQ]

Nunn Media acquires Thump Media in major tech-driven agency consolidation. Explore how proprietary AI platforms reshape Asia Pacific's independent media agency landscape.

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[Mission Media @MissionMediaHQ]

Vietnam suspends food safety regulations for 70 days after business backlash. Decree 46 halted due to port congestion and compliance bottlenecks affecting imports.

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[Mission Media @MissionMediaHQ]

MIQ restructures APAC leadership under ANZ director Fiona Roberts. Learn how the advertising tech firm shifts from centralized to market-by-market management.

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TBWA HAKUHODO's Takahiro Hosoda joins MAD STARS 2026 jury. Discover how Japanese creative leadership shapes international creative awards standards in Asia.

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Wynstan and Victory Blinds appoint Optimise Media as consolidated media agency. Discover how heritage brands balance iconic creative assets with modern performance-driven strategy.

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[Mission Media @MissionMediaHQ]

JCDecaux appoints national revenue director to lead programmatic out-of-home advertising growth in Australia. Explore leadership changes driving digital OOH expansion.

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