LEMANS LABS

We read the public record on a company or founder and tell you what it says. Minutes, not weeks. Every finding shows its source.

[LEMANS LABS @LeMansLabs]

Founder X-Ray does the count for you, against a published rubric: https://t.co/Vp5RMOlLqA

[LEMANS LABS @LeMansLabs]

Search your own name. Count what you own.

The first page of results is a page about you, and most of it was written by somebody else. Here is what counts, and what only looks like it does.

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Do the count logged out, first page only, and write the number down. Check it again in a quarter. That difference is the job.

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Full piece: https://t.co/8P6fom5sUh

[LEMANS LABS @LeMansLabs]

Wrote down what actually happens before anybody types a company name: five searches, in the order a buyer runs them, each one answered on a page the company doesn't own.

Including the one where the answer is an assistant, not a list.

[LEMANS LABS @LeMansLabs]

Executive Package reads both records, the founder one and the company one, each against its own published rubric: https://t.co/Wm4un0EtkC

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Ask ChatGPT about you by name. Sometimes it answers about your company instead. Sometimes about a stranger who shares your name. Sometimes it says it doesn't have enough information.

None of the three is a blank. Each one is a finding.

[LEMANS LABS @LeMansLabs]

Founder X-Ray reads this one about yourself, against a published rubric: https://t.co/s79TR2F9ux

[LEMANS LABS @LeMansLabs]

Take one claim off your own profile, the one you would defend out loud in a room, and try to find it on a page you don't control.

Somebody recognisable, on the record, who was not asked to be there. That search is the whole dimension.

[LEMANS LABS @LeMansLabs]

Run all five yourself, in a window that isn't signed in. Write down who answered instead of you.

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04. "Is this company real." A named team, reviews in more than one place, terms that don't hedge, a price that doesn't hide.

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05. "Who should I use for this," asked to Perplexity. Named on your own terms, or in somebody else's, depending on what it read.

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03. "This one vs that one," typed by somebody who hasn't decided. The page that answers it sells neither.

[LEMANS LABS @LeMansLabs]

They don't start with your name.

Five searches run before it ever comes up, and each one has already answered something about your company. Here they are, in the order a buyer actually runs them.

[LEMANS LABS @LeMansLabs]

02. The alternatives page. You are on that list or you are not, and either way you didn't write it.

[LEMANS LABS @LeMansLabs]

01. The category search. "Best one for a team of five." Whoever ranks for it makes the introduction, and it is rarely the company being searched for.