Leslie J Ghize

Executive Vice President Doneger | TOBE and Coller Davis & Co. @doneger.tobe and @collerdavisco

[Leslie J Ghize @LeslieJGhize]

@stoolpresidente He’s being nice

[Leslie J Ghize @LeslieJGhize]

With “play” increasingly considered a basic right and wellness principle, #SummerCamp-centric products and programming uptick across ages. Harness the excitement for summer camps’ comeback with #Playful offerings that evoke the experience. #Retail
https://t.co/AGvOi4uTm5

[Leslie J Ghize @LeslieJGhize]

As media models focus more on views and clicks, #Content created for pure #Enjoyment and #Artistry feels refreshing. Make meaningful storytelling important again. Revisit TOBE TDG's Industrious Thinking: Media + Entertainment for ideas.
https://t.co/fYPXvCXRmW

[Leslie J Ghize @LeslieJGhize]

#Influencers have come a long way since OOTD blogs. Monetization opportunities grew exponentially. Smart #Creators discovered how to diversify their content across platforms. Visionaries took things a step further and aimed above social media. #Fashion https://t.co/TqyhTYUTjV

[Leslie J Ghize @LeslieJGhize]

Surprise and delight go a long way in establishing loyalty through an #EmotionalConnection. You're hitting the right note if you can create memories and evoke special feelings about the interaction with your brand. #Emotion #Experience https://t.co/hqD7LODrq9

[Leslie J Ghize @LeslieJGhize]

Nike Style's #Content studio is a unique, #Immersive draw. From a consumer perspective, it's about as participatory as it gets. What's more personalized than your own creation? #Digital https://t.co/Q1r0lN9sSa

[Leslie J Ghize @LeslieJGhize]

Moxy Hotels has #Play at the core of its offering, and that will go a long way with younger gens. This initiative plays right into the hands of Z’s and A’s. It promises to be good brand-watching for everyone. #AR #Metaverse https://t.co/Cx298zlrC3

[Leslie J Ghize @LeslieJGhize]

Here’s your permission to get your digital presence up to speed. Take the prompt and maximize your online offering pronto. https://t.co/Ai41gKFMax

[Leslie J Ghize @LeslieJGhize]

This scratch-the-service article will have you wondering what your best combo of media coverage is. Take the cue and dig deeper to build a smart plan for your brand. The cocktail is unique to each business, it seems. https://t.co/XqFYm9fG0j

[Leslie J Ghize @LeslieJGhize]

Way to go, LimeWire, relaunching with a modern twist. Maybe Blockbuster will be next with movie clip NFTs. https://t.co/KubdkKcJjI

[Leslie J Ghize @LeslieJGhize]

@SusanWojcicki Attention spans appreciate this, @SusanWojcicki. This mechanism is the modern day commercial for talent, messaging, and POV.

[Leslie J Ghize @LeslieJGhize]

@KyleTibbitts Keeping loyalty programs interesting and relevant is key. Useful, practical, and truly rewarding is the simple goal. Well done, @KyleTibbitts.

[Leslie J Ghize @LeslieJGhize]

Retailers can add #NFT offerings using a multitude of tactics - TOBE’s recent Meta series runs through all of them. @AEO is a good show of brands getting in on the #Creativity that the tech offers without selling NFTs themselves. #Retail https://t.co/iYEQ4vkoEH

[Leslie J Ghize @LeslieJGhize]

TOBE’s been tracking this for some time! #Play is gaining traction as a fundamental wellness principle. Joyful offerings that evoke summer camp experiences are the perfect way to harness electric energy. @McDonalds #MobileApp #Virtual https://t.co/xk8tjj8zpC

[Leslie J Ghize @LeslieJGhize]

It's frustrating to work hard on a #Strategy only to have it fall through once it's time to bring things to fruition. Sometimes it's over-ambitious, just "meh," or outside of organizational capabilities. Don't move forward without #Clarity. #Execution https://t.co/lDtzGlkKgs

[Leslie J Ghize @LeslieJGhize]

.@TheSims already translates well into the #Metaverse, and partnering with @depop for virtual thrifting cements relevancy. Many brands have talked about #DigitalClothing. Depop broke the ice. #PopCulture https://t.co/NC9YrM5ua6

[Leslie J Ghize @LeslieJGhize]

Two TOBE-favorite brands jumping in on Meta’s efforts to recruit prestigious brands onto the platform. Eventually, it hopes to be an environment where creators can easily #Design imaginative looks without physical boundaries. We like #Metaverse playing. https://t.co/3ywGGx3HNd

[Leslie J Ghize @LeslieJGhize]

Attitudes surrounding certain drug use, like #Psychedelics, become more accepting every day. Turning the experience into something #AestheticallyPleasing based on beauty helps to reframe. NewTerritory's imaginings explore what could be. #Design https://t.co/gAytZE3NlK

[Leslie J Ghize @LeslieJGhize]

"What I can control is just being myself."

That, in a nutshell, is what #Consumers love about Emma Chamberlain. There's no act. Emma in an ad campaign is Emma IRL. She's an #Authentic presence who doesn't "try" to be #Relatable. That's what's endearing. https://t.co/CndM5E6VW4

[Leslie J Ghize @LeslieJGhize]

.@MO_HOTELS began its environmental journey in 2012, and its early efforts paid off. A decade later, plans include halved emissions by 2035. According to Christopher Mares, #Hotel requirements include safety, luxury, and #Sustainability. #Travel
https://t.co/wlWwQ3LV3k