Lev Brovtsev - Performance Marketing for Healthcar

Lev Brovtsev — independent performance marketing consultant for US healthcare practices and high-ticket service businesses. 17+ years, 90+ businesses, 2M+ conv

[Lev Brovtsev - Performance Marketing for Healthcar @LevBrovtsev]

@alexwolk1 Yep. Same-day callback from a real person. And actually track it. Most clinics I see can't tell you how many missed calls never got returned.

[Lev Brovtsev - Performance Marketing for Healthcar @LevBrovtsev]

Plastic surgery marketing ideas, ranked by cost per attended consultation. The first three cost almost nothing: answer enquiries in minutes, take a consult deposit, end every consult with a date. https://t.co/L7sUhUze6k

[Lev Brovtsev - Performance Marketing for Healthcar @LevBrovtsev]

@alexwolk1 Depends on the clinic. If any location'll do, whoever picks up first gets the booking. If they want one specific surgeon, they'll call back 3x. Speed matters way less there.

[Lev Brovtsev - Performance Marketing for Healthcar @LevBrovtsev]

@alexwolk1 Depends on real volume and value, not theory. Google and Bing need about 10 conversions a month per action, 30 is better. Meta needs a couple hundred. High-value treatments with enough volume get their own action. Low-volume stages stay combined, with treatment passed as value.

[Lev Brovtsev - Performance Marketing for Healthcar @LevBrovtsev]

Most dental Google Ads accounts aren't short of budget. They're short of truth. If the only conversion is a form fill, you're paying Google to find people who like filling in forms. Split by treatment, send seen patients back. https://t.co/0JpF5kQlex

[Lev Brovtsev - Performance Marketing for Healthcar @LevBrovtsev]

Most dental Google Ads accounts aren't short of budget. They're short of truth. If the only conversion is a form fill, you're paying Google to find people who like filling in forms. Split by treatment, send seen patients back. https://t.co/0JpF5kQlex

[Lev Brovtsev - Performance Marketing for Healthcar @LevBrovtsev]

Most dental practices lose more patients at the front desk than they fail to attract online. Ranked by cost per new patient, the ideas that pay back first cost almost nothing: answer in minutes, call back every missed call, ask for reviews. https://t.co/5d7LUSqGfP

[Lev Brovtsev - Performance Marketing for Healthcar @LevBrovtsev]

Most clinics have call tracking. Few send the CRM outcome (booked, no-show, spam) back to Google Ads, so it bids on ring volume, not patients. The fix: click ID, a disposition field, a weekly import. https://t.co/nqBx8ORPOB

[Lev Brovtsev - Performance Marketing for Healthcar @LevBrovtsev]

Enhanced conversions for leads sends hashed patient emails or phones to Google. Hashed isn't anonymous: matching it back to a person is the feature. Most clinics get the same bidding benefit from a click-ID-only feed. https://t.co/sw6hMegjXh

[Lev Brovtsev - Performance Marketing for Healthcar @LevBrovtsev]

Your cost per lead is "above benchmark." What did the benchmark count as a lead? Most tables don't say. Compare cost per click externally, never CPL, and build your own 4-week baseline. https://t.co/vCYPbnO3mD

[Lev Brovtsev - Performance Marketing for Healthcar @LevBrovtsev]

Most dental enquiries come by phone, yet many practices optimize Google Ads on forms alone. HIPAA isn't the blocker: click ID, event, time and value may leave your systems. Names, numbers and recordings may not. https://t.co/dYZ3PFhoBW

[Lev Brovtsev - Performance Marketing for Healthcar @LevBrovtsev]

300 conversions in the ad report. 70 consultations booked. A click-ID-only feed tells Google which clicks became patients: click ID, neutral stage, timestamp. No names, no procedures. https://t.co/G8qtHzCia2

[Lev Brovtsev - Performance Marketing for Healthcar @LevBrovtsev]

Matching the Black Friday injectables deal down the street fills next week's calendar and costs you six months of price arguments. Rank med spa marketing by repeat clients, not leads. https://t.co/MhbcGnLiVo

[Lev Brovtsev - Performance Marketing for Healthcar @LevBrovtsev]

Google Ads: 140 conversions. Intake: 11 consultations. Nobody is lying. Different events, windows, dedup rules. A 10–20% gap is normal. Two or three times means the conversion definition is wrong. https://t.co/lPY1CqLdvE

[Lev Brovtsev - Performance Marketing for Healthcar @LevBrovtsev]

Agency or consultant? It's capacity vs depth. Ask one question first: "Who will be in my account daily?" Good answer: a name, a role, rough hours. Bad answer: "our team." Nine questions that tell them apart: https://t.co/LjjeZYTM0I

[Lev Brovtsev - Performance Marketing for Healthcar @LevBrovtsev]

"Bing is 3% of search" is the wrong reason to skip Microsoft Ads when one patient is worth five figures. Older buyers, fewer bidders, lower CPCs. Give it 60 days and judge it on cost per patient in your CRM, not lead count. https://t.co/9Je2wJpFbz

[Wish Recovery @Wish_Recovery]

🎃 𝐇𝐚𝐩𝐩𝐲 𝐇𝐚𝐥𝐥𝐨𝐰𝐞𝐞𝐧 𝐟𝐫𝐨𝐦 𝐖𝐢𝐬𝐡 𝐑𝐞𝐜𝐨𝐯𝐞𝐫𝐲! 🧡

Halloween is a time for new beginnings, and we believe that every day brings an opportunity to turn the page and embrace a brighter tomorrow.
#HappyHalloween #WishRecovery #RecoveryIsPossible #NewBeginnings

[Lev Brovtsev - Performance Marketing for Healthcar @LevBrovtsev]

60 enquiries. 20 bookings. 14 attended patients. Same spend, three different patient acquisition costs.

Write the denominator down before anyone quotes a target, compute it per procedure, and compare it to your margin, not a benchmark.

https://t.co/sSE6u0isBQ

[Lev Brovtsev - Performance Marketing for Healthcar @LevBrovtsev]

Finding wasted Google Ads spend doesn't need an expert. Read-only access, 15 minutes, five screens: search terms, conversion actions, brand inside PMax, budget pacing, bid strategy. Start with what's marked primary. https://t.co/0FFIKte5JZ

[Lev Brovtsev - Performance Marketing for Healthcar @LevBrovtsev]

Plastic surgery ads, empty surgical calendar? Check one number first: median time from enquiry to first contact. Hours instead of minutes is the leak. Then send attended consultations, not bookings, back to Google.
https://t.co/q3QQGYZVoG