Lexi Love Runway

Sustainable fashion & climate science extension of the @LexiLove brand, where creativity and innovation meet fashion to inspire a new era of style.

[Lexi Love ® @LexiLove]

LEXI LOVE® Trademark History of Federal and International Rights

Key Points the Press Almost Always Flattens or Omits
Most coverage somehow manages to compress a twenty-two-year trademark history into one inaccurate sentence:

“Lexi Love abandoned the mark in 2015.”

I know you’re here for the facts, so here they are.

My 2008 registration (No. 3,475,773) was cancelled on March 6, 2015 after a routine Section 8 maintenance filing was missed. That part is true. What never gets mentioned is that a new federal application was filed on February 6, 2015 — a full month before the cancellation. That second registration (No. 4,843,150) issued on October 27, 2015 and stayed active for six and a half years, until May 13, 2022.

Can you find a single article that acknowledges my 2015 LEXI LOVE registration? As of this writing, I cannot—and that is an impressive editorial achievement, considering that registration covers the exact years during which the press claims I abandoned the mark. Why let the federal record interfere with a profitable storyline? False information generates clicks, clicks generate advertising revenue, and accuracy, it turns out, has a less competitive business model.

Another application was filed in 2022 (Serial No. 97,428,288). It was later abandoned over an administrative filing issue — not because the USPTO examined the LEXI LOVE mark and said “Nope.” Nor did my trademark rights burst into flames and scatter across the Land of Abandonment. That distinction somehow never survives the final edit either.

My current registration (No. 7,727,806) was filed on February 10, 2024 and registered on the Principal Register on March 18, 2025. It remains active.

And for anyone pretending Lexi Love is purely a domestic issue: international protection under the Madrid System (IR No. 1,877,373) are in force across the European Union, the United Kingdom, Australia, Mexico, and Canada.

Trademark abandonment requires discontinued use with intent not to resume. My commercial use of LEXI LOVE began in 2004 and continued across entertainment, media, and related commercial activity. (Hello, I’m Lexi Love).

The complete federal record is publicly available through the USPTO. Apparently reading the information on https://t.co/jFCclTNMAx and reporting the facts presents a Mount Everest-level challenge — or accuracy is simply incompatible with the preferred storyline for clicks and profits.

2008 → 2015 (First Registration)
U.S. Reg. No. 3475773
• Filed: December 12, 2007
• Registered: July 29, 2008
• Cancelled: March 6, 2015 (Section 8 Declaration not filed)
• USPTO Record https://t.co/lmUGPzhayT

2015 → 2022 (Second Registration)
U.S. Reg. No. 4843150
• Filed: February 6, 2015
• Registered: October 27, 2015
• Cancelled: May 13, 2022 (Section 8 Declaration not filed)
• USPTO Record
https://t.co/Uv4uVNLRsd

2022 → 2024 (o_o)
Application No. 97428288
• Filed: May 25, 2022
• Abandoned: June 22, 2023 (Administrative timing issue, not substantive refusal)
• USPTO Record
https://t.co/bkDE9dPxCd

2024 → ? (Third and Active Registration)
U.S. Reg. No. 7727806
• Filed: February 10, 2024
• Registered: March 18, 2025
• Status: LIVE / Principal Register
• USPTO Record
https://t.co/Nbh40BzokT

International Registration
• WIPO International Registration No. 1 877 373
• Madrid Application No. A0162036
• Registered under the Madrid Protocol and extended to: European Union, United Kingdom, Australia, Mexico, and Canada
• WIPO Record
https://t.co/G0bALeGCpt

Bonus: The 2009 World Intellectual Property Organization Ruling The Press Also Never Mentions
While we’re discussing facts the press never seems to have room for, there is the 2009 WIPO decision.

In Case No. D2009-0417, (https://t.co/0UfrlmerCB) the panel found that:
I held established rights in the LEXI LOVE trademark.
My commercial use dated to August 16, 2004.
“Lexi Love” was a coined name with a “relatively high level of distinctiveness.” https://t.co/qrdl0RHEwp was confusingly similar to my trademark. The registrant had no legitimate rights to the domain and had registered it in bad faith.

In short, a cybersquatter had parked the domain and was running click-through ads for dating and relationship services in order to profit off my name.
Apparently I was already internet-famous enough in 2005 that someone in Dallas decided the highest and best use of the web was monetizing me through dating links. WIPO ordered https://t.co/qrdl0RHEwp transferred to my company.

So more than fifteen years before the media discovered its preferred “abandoned in 2015” storyline, a WIPO panel recognized my trademark rights and 2004 use, found bad faith, and was like, No. You stop that, right now.

The decision is public, formal, and surprisingly easy to locate. Apparently an international ruling record is less useful than one inaccurate sentence. WIPO, based on evidence. Press, based on what fits between the ads.

[Lexi Love ® @LexiLove]

New Lexi Love video just dropped tea and receipts! 👀 https://t.co/nH6Sl8VUVU

I began using Lexi Love in entertainment in 2004. Twenty years later, @worldofwonder and @mtv began promoting Cody/Claire Barnes under my federally registered trademark for @rupaulsdragrace Season 17.

Barnes’s story deserves respect. So does mine.

I have the right to protect the name, career, and business I spent twenty-two years building across film, television, and music.

After trademark enforcement on @instagram, X, @applemusic, @facebook, and @Spotify in December 2024, @paramountco / @skydance and World of Wonder executives intervened to restore Barnes’s accounts and continue promoting her under my name. A severe harassment campaign followed, including exposure of my private identity, coordinated pile-ons, death threats, threats of physical violence, slut-shaming, and false reporting intended to destroy my business.

Extortion followed. Barnes weaponized the press and her fanbase against me, while her counsel threatened litigation unless I surrendered my U.S. and international trademarks. When I refused, Barnes filed a December 2025 federal lawsuit to cancel my active federal trademark, Lexi Love. In March 2026, I filed federal counterclaims against Barnes, Paramount, and World of Wonder. Although my preliminary-injunction request was denied, the district court rejected the networks’ motion to dismiss as well.

The court ruled that Paramount and World of Wonder used “Lexi Love” to identify and promote a performer across national television, paid streaming platforms, and social media for financial benefit.

The judge stated: “In short, ‘Lexi Love’ is used as a mark.”

My preliminary-injunction appeal now awaits a hearing date. A successful appeal could bring an immediate, court-ordered halt to the unauthorized commercial exploitation of my name, business, and brand while the case proceeds.

Stay tuned. Like, share, repost, and visit my website for updates.

[Lexi Love ® @LexiLove]

In 2004, I started using the name Lexi Love in the entertainment industry.

In December 2024, someone on @X tagged me as a newly announced @RuPaulsDragRace S17 contestant. Within weeks, @WorldOfWonder and @MTV were promoting Cody/Claire Barnes as Lexi Love on RuPaul's Drag Race Season 17.

Barnes was promoted under my trademark as: "My name's Lexi Love, and I put the whore in hormones."

Then came Barnes's headlines - Barnes's story deserves respect. So does mine.

"Lexi Love goes public with HIV status after Trump wipes resources from federal website; I'm a survivor RuPaul's Drag Race star Lexi Love tearfully reveals she was once a human trafficking victim, as a homeless drug addict; Lexi Love enters rehab for substance abuse, emotional therapy."

My heart breaks for anyone who has endured those experiences. Barnes demonstrated immense vulnerability, courage, and resilience in sharing her story with the world on RuPaul's Drag Race. And she has every right to speak her truth.

Equally, I have the absolute right to protect myself and the federally registered trademark I have built my business upon for 22 years from commercial exploitation by Barnes, World of Wonder, RuPaul's Drag Race, and @paramountplus @Skydance.

Following the removal of RuPaul's Drag Race promotions of Lexi Love, including Barnes's accounts from @instagram, X, @AppleMusic, @facebook, and @Spotify in December 2024, Paramount and World of Wonder executives intervened, restoring Barnes's accounts to continue promoting her under my name ahead of the January 2025 premiere of RuPaul's Drag Race Season 17.

Such interventions directly incited a severe harassment campaign by the RuPaul's Drag Race, including disclosure of my private identity, coordinated pile-on, death threats, threats of physical violence, slut-shaming, and false reporting intended to destroy my business.

Extortion followed. Barnes weaponized the press and her fanbase against me, while her counsel threatened litigation unless I surrendered my U.S. and international trademarks. When I refused, Barnes filed a December 2025 federal lawsuit to cancel my active federal trademark, Lexi Love. In March 2026, I filed federal counterclaims against Barnes, Paramount, and World of Wonder.

While my initial preliminary injunction request was denied, then the district court rejected the networks' motion to dismiss—validating my Lexi Love twenty-two-year career across film, television, and music. In sharp contrast, the judge noted Barnes claimed my name years later, used it inconsistently as she switched between aliases, and only found mainstream relevance on reality TV in 2025. It gets even better. The court explicitly ruled Paramount and World of Wonder utilized "Lexi Love" to brand a performer, promote her across national television and paid streaming platforms, and commercially exploit that identity for direct financial benefit. Further stating: "In short, 'Lexi Love' is used as a mark." Thus shattering Paramount's and World of Wonder's defenses.

What happens now?

My preliminary injunction appeal awaits a hearing date. If I win the PI, it has the ability to bring an immediate, court-ordered halt to all unauthorized commercial exploitation of my name, business, and brand.

Stay tuned for more, like share repost, and visit https://t.co/XVDm83xgPn for updates.

[Lexi Love ® @LexiLove]

🖤👢👜 Lexi Love ® | Timelessness with the Future of Mindful Fashion | @LexiLoveRunway 🧵🧥♻️

Under the marble arches, every element of Lexi Love's outfit spoke of purpose.

The tailored TENCEL™ Lyocell dress blended tradition with modern innovation with its clean lines and upcycled brass buttons.

Her mushroom leather boots, set on reclaimed wood heels, resonated softly against the floor, while a black pineapple leather purse with upcycled brass accents completed the ensemble.

Lexi Love Runway embodies timelessness with the future of mindful fashion.

[Lexi Love ® @LexiLove]

👚🩳👢 Lexi Love ® | Join Lexi Love Runway in Redefining Fashionable | @LexiLoveRunway 👢🩳👚

Lexi Love embodies the elegance of high fashion and sustainability. This style is crafted with care for the planet, proving that high fashion and mindful choices go hand in hand. 🌿

👚 The Shirt: Made from organic hemp, this fitted piece combines timeless style with regenerative materials.

🩳 The Shorts: Crafted from upcycled fabrics, these tailored beige pieces breathe new life into discarded textiles, and each pair, while similar, is one of a kind.

👢 The Boots: Sleek and bold, these thigh-high boots are cut from mushroom leather featuring heels of reclaimed wood—a perfect fusion of innovation and natural elegance.

Join Lexi Love Runway in redefining what it means to be fashionable and sustainable.

[Lexi Love ® @LexiLove]

Slut-Shamed for Protecting My Business: The Reality of Fighting Drag Race and Paramount Over My Name Lexi Love

The toxic, misogynistic harassment shown here is a fraction of what I have received while defending my intellectual property. Media conglomerates
@RuPaulsDragRace , @paramountplus, @Skydance, and @wowpresentsplus ignored my Lexi Love® IP rights and aired RPDR Season 17 anyway.

The trolls keep saying, “There’s only one Lexi Love.” Correct. Lexi Love® is a household name because I built it. I have used the name commercially since 2004 across entertainment, music, AI, fashion, advocacy, and business.

The backlash is so revealing. The press reduced my identity to clickbait. The public was fed a false narrative. Anti-fans could not handle a famous former adult star becoming a SAG-AFTRA actor, producer, DJ, entrepreneur, awarded social justice activist, Ivy League honors graduate, and so much more.

So they reached for the oldest weapon in the book: slut-shaming. They attacked my identity. They tried to erase my career. They tried to reduce my fame because the full story gives me too much power.

They want to put a successful woman “in her place” because she stood up and refused to be erased.

Lexi Love multipart mini-documentary coming soon! Gasp!

[Lexi Love ® @LexiLove]

Roses are red.
I’m the blueprint.
The similarities are striking—
Flattery in imitation, failing the originality test.

[Lexi Love ® @LexiLove]

A high-stakes intellectual property dispute is advancing in Federal Court. ⚖️

Brand CEO, SAG-AFTRA actress, and Producer Lexi Love® is taking legal action against media giants @WorldOfWonder and @paramountplus for trademark infringement of her registered Lexi Love® brand within their product, @RuPaulsDragRace.

Established in 2004, the Lexi Love name was utilized by the multimedia conglomerates without authorization, prompting a federal lawsuit to protect the company's IP.

Now heading to the Appeals Court, the Lexi Love® legal team is taking on these multinational conglomerates in a David vs. Goliath battle to defend a 22-year commercial legacy.

[Lexi Love ® @LexiLove]

They want a piece of me like Britney, it’s true. Copy, cut, paste—every move I debut. They dotted every Lexi Love “i,” crossed every “t” in view, even brought the bush back—retro déjà vu.

What is this mockery, what are they trying to prove? No spark, no edge, no original groove. Lexi Love’s legacy isn’t your loot, that is not up for dispute. You took my look, you took my name — who approved this pursuit to hijack my hard-earned fame?

[Lexi Love ® @LexiLove]

Lexi Love® Shop Drop: https://t.co/InYzxbZKsx
Apparel
Accessories
Organic
Recycled
Performance-ready design
Signature mugs, totes, and lifestyle pieces
"Some Sip. We Serve." Lexi Love®

[Lexi Love ® @LexiLove]

"Excuse me, RPDR, WOW, and Paramount, I believe you are using my trademark in global distribution." 💍

You told the world to put "all eyes on Lexi Love," and honey, I have arrived serving tea 🫖 and receipts 🧾.

Love Comes in Every Roast: 15 oz Glossy White Mug available at https://t.co/orRjQQdh8e

[Lexi Love ® @LexiLove]

When I spoke up, @paramountplus tried to cancel me. They asked a judge to cancel my trademarks after they used my household name in connection with @RuPaulsDragRace S17. Video coverage coming soon.

[Lexi Love ® @LexiLove]

Is this identity theft?

For readers new to the story: Lexi Love® is my original entertainment identity, business brand, and federally registered trademark, used continuously since 2004 across acting, producing, music, AI, and fashion.

Barnes is a contestant on RPDR Season 17 who used my name, Lexi Love, across 16 episodes of that season. The images shown here compare my original autographed Lexi Love® photos from 2008 with Barnes’s 2026 commercial persona using the same name.

[Lexi Love ® @LexiLove]

Roses are red.
I’m the blueprint.
The similarities are striking—
Flattery in imitation, failing the originality test.

For readers new to the story: Lexi Love® is my original entertainment identity, business brand, and federally registered trademark, used continuously since 2004 across acting, producing, music, AI, and fashion.

The image on the left shows Lexi Love® in 2009 wearing a black dress with red rose embroidery. The image on the right shows Barnes, a contestant on RPDR Season 17, in 2026 wearing a highly similar rose-embroidered black dress while commercially appearing under my name, Lexi Love.

I built years of Lexi Love® brand signals through historical use, images, captions, credits, backlinks, name recognition, and audience association. When Barnes uses the same name and visually similar styling, search systems can merge or confuse those signals. Her newer, high-volume RPDR content can then benefit from the Lexi Love® relevance graph I already built, allowing her results to rank as though they are part of the same entity history.

The imitation functions algorithmically: it can redirect my accumulated goodwill, search authority, and identity signals toward a later commercial persona.

[Lexi Love ® @LexiLove]

Hey everyone, I’m Lexi Love, and our newest line is Called Out based on @wowpresentsplus @paramountplus @rupaulsdragrace s17 and our drama-filled connections. If you need clarification on any of our posts, leave us a comment.

AI-GENERATED CONTENT NOTICE: This video contains AI-generated or AI-assisted content and is created for commentary, documentation, parody, and brand-protection purposes.

Lexi Love® is currently involved in active litigation concerning her trademark Lexi Love®, including matters involving Paramount / Skydance, World of Wonder, plus an individual contestant from RPDR S17, and the related commercial use of the “Lexi Love” name.

[Lexi Love ® @LexiLove]

They snatched my name, Lexi Love.
They published false associations that damaged my personal and business identity.
They tried to cancel me. > They tried to silence me. > THEY CAME FOR ME.

So I’m speaking up—with receipts. >

[Lexi Love ® @LexiLove]

PUBLIC CLARIFICATION ON “LEXI LOVE” TRADEMARK COVERAGE

THE COURT DID NOT RULE THAT ANY PARTY—OTHER THAN THE FEDERAL TRADEMARK HOLDER—HAS ANY RIGHT TO USE THE NAME “LEXI LOVE.”

Recent coverage of Selena Scola, aka Lexi Love® v. Cody Barnes; @paramountplus @skydance; and @worldofwonder by @BLaw is materially incomplete and mischaracterizes the court’s order. (https://t.co/N8QDhbiHTw)

The April 17 ruling is a denial of a preliminary injunction—a procedural determination. It is not a finding on ownership, priority, or lawful use. The court expressly confirmed that material facts remain in dispute and that the merits have not been adjudicated.

A PI denial:
- confers no rights of use
- resolves no ownership claims
- establishes no priority

Any representation that this ruling authorizes continued use or constitutes a “win” is FALSE and misleading.

The trademark infringement claims remain active in federal court. Continued commercial use of Lexi Love® after notice supports a finding of willful infringement, exposing parties to enhanced damages, attorneys’ fees, and injunctive relief.
Bloomberg Law further omits critical, verifiable context: @lexilove is a @SAGAFTRA actor of 15+ years, with established, multi-industry commercial use of the Lexi Love® mark.

Reducing a current career to 15-year-old descriptors is a material distortion of the record. It replaces relevant, present-day professional facts with outdated, sensational framing that appears engineered for search manipulation rather than accuracy.

If Bloomberg Law profiled you by a job you held 15 years ago—while omitting your current work—and presented that as fact, would you trust their reporting going forward?

Public reporting carries an obligation to accuracy. Bloomberg Law coverage fails that standard.

Readers and companies receiving Cease and Desist notices should consult qualified legal counsel rather than rely on mischaracterizations of an active federal proceeding.

[Lexi Love ® @LexiLove]

CEASE AND DESIST – Unauthorized Use of Federally Registered Trademark LEXI LOVE®

To Whom It May Concern @raleighpridenc, Gag Raleigh, Trey Roberts, event sponsor @delta: This message serves as formal notice to immediately cease and desist all unauthorized use of the federally registered trademark LEXI LOVE®, including but not limited to any commercial, promotional, or public-facing materials hosted, distributed, or supported via your affiliated services.

Infringing content includes, but is not limited to: https://t.co/jwX8mnMuNq

NOTICE OF FEDERAL LITIGATION
The LEXI LOVE® mark is the subject of ongoing federal litigation: Selena Scola, aka Lexi Love® v. Cody Barnes, an individual; @paramountplus @skydance Corporation; and @worldofwonder Productions, Inc. This litigation concerns unauthorized commercial use of the LEXI LOVE® trademark within major entertainment and promotional contexts. Continued use of the mark after notice heightens exposure to claims of willful infringement.

TRADEMARK RIGHTS
LEXI LOVE® is a federally registered trademark on the USPTO Principal Register (Reg. No. 7,727,806)

The mark has been in continuous commercial use since 2004 and is recognized in international proceedings:
https://t.co/0UfrlmerCB

It is further protected under the Madrid Protocol (International Registration No. 1,877,373)

Use of this mark without authorization constitutes trademark infringement under applicable U.S. and international law.

DEMANDS
You are hereby directed to:
- Immediately remove any and all content, listings, or materials referencing the name Lexi Love®
- Cease and desist from any further use of the LEXI LOVE® trademark or any confusingly similar variants
- Confirm in writing within five (5) business days that all such uses have been discontinued

Sincerely,
Owner, @lexilove® Trademark

[Lexi Love ® @LexiLove]

PUBLIC CLARIFICATION ON “LEXI LOVE” TRADEMARK COVERAGE

THE COURT DID NOT RULE THAT ANY PARTY—OTHER THAN THE FEDERAL TRADEMARK HOLDER—HAS ANY RIGHT TO USE THE NAME “LEXI LOVE.”

Recent coverage of Selena Scola, aka Lexi Love® v. Cody Barnes; @paramountplus @skydance; and @worldofwonder by @BLaw is materially incomplete and mischaracterizes the court’s order. (https://t.co/N8QDhbiHTw)

The April 17 ruling is a denial of a preliminary injunction—a procedural determination. It is not a finding on ownership, priority, or lawful use. The court expressly confirmed that material facts remain in dispute and that the merits have not been adjudicated.

A PI denial:
- confers no rights of use
- resolves no ownership claims
- establishes no priority

Any representation that this ruling authorizes continued use or constitutes a “win” is FALSE and misleading.

The trademark infringement claims remain active in federal court. Continued commercial use of Lexi Love® after notice supports a finding of willful infringement, exposing parties to enhanced damages, attorneys’ fees, and injunctive relief.

Bloomberg Law further omits critical, verifiable context: @lexilove is a @SAGAFTRA actor of 15+ years, with established, multi-industry commercial use of the Lexi Love® mark.

Reducing a current career to 15-year-old descriptors is a material distortion of the record. It replaces relevant, present-day professional facts with outdated, sensational framing that appears engineered for search manipulation rather than accuracy.

If Bloomberg Law profiled you by a job you held 15 years ago—while omitting your current work—and presented that as fact, would you trust their reporting going forward?

Public reporting carries an obligation to accuracy. Bloomberg Law coverage fails that standard.

Readers and the companies receiving Cease and Desist notices should consult qualified legal counsel rather than rely on mischaracterizations of an active federal proceeding.