Lee Forrest

We are a creative and brand agency that partners with organizations, coalitions, causes, and businesses that are making the world a better place to live.

[Lee Forrest @LFBrandStrategy]

How AI has changed the search landscape, forever

"This new reality is not a distant threat, but a present challenge that demands immediate attention."

https://t.co/XLPbQHmfQM via @thedrum #AI #BrandStrategy #Marketing

[Lee Forrest @LFBrandStrategy]

"So, the question isn’t whether GEO will replace SEO and reshape brand discovery. It’s whether your brand will be part of the conversation."

https://t.co/iZmdAVJNV6

[Lee Forrest @LFBrandStrategy]

ChatGPT performs a search in 31% of prompts, new data reveals https://t.co/IFG2nssN4n

[Lee Forrest @LFBrandStrategy]

Regarding Google AI Overview - "Publish content that shows original thought, unique insights, and depth rather than echoing what’s already widely said." via @martinibuster, @sejournal. https://t.co/9yXGeeNCYB

[Lee Forrest @LFBrandStrategy]

Consumers don’t trust the first search result – and AI use surges: Survey
https://t.co/1r96JR269K

#BrandStrategy #MarketingTips

[Lee Forrest @LFBrandStrategy]

Threads Is Hiding Hashtags in Cross-Posts From Instagram https://t.co/84OP64Fzhn via @socialmedia2day

[Lee Forrest @LFBrandStrategy]

‘The funnel is dead’: Kantar’s Leigh O’Donnell on how shoppers now decide in a blink https://t.co/itp8apQSjL via @thedrum

[Lee Forrest @LFBrandStrategy]

Meta Outlines Expanding AI Ad Tools, Including Chatbots for Websites

https://t.co/56NgTtXetE via @socialmedia2day

[Lee Forrest @LFBrandStrategy]

But brands like Guess, J.Crew, and Skechers are finding themselves caught in cycles of consumer backlash for the perceived use of the technology.
https://t.co/gtYzBywIMx via @MorningBrew

[Lee Forrest @LFBrandStrategy]

Meta Will Use Your Interactions With Its AI Tools to Improve Ad Targeting https://t.co/gzE7h1bGz1 via @socialmedia2day

[Lee Forrest @LFBrandStrategy]

6 lies agencies tell their clients (and the reason they tell them) https://t.co/cvMxA6nrVX via @thedrum

[Lee Forrest @LFBrandStrategy]

"The businesses that can establish their authority in AI responses now will be in the best position when AI search does reach mass adoption."

New OpenAI research shows AI search...mass adoption projected for mid-2026.

https://t.co/PeFHkfTwx3 via @sejournal

[Elegant Themes @elegantthemes]

Divi 5 just changed the game.

From fully customizable breakpoints to AI-generated layouts and infinite nesting—this update isn’t just an upgrade, it’s a rebuild of how you design.

👇 Here are 6 features that’ll reshape your workflow:

🧵 #WebDesign #WordPress #Divi5

[Amber Woods @AmberWoods100]

Art is absolutely protected under the First Amendment.
Courts have said again and again that political art, like satire or sculpture, counts as speech just as much as words.

[Lee Forrest @LFBrandStrategy]

“This will give people based in the UK the choice between continuing to use Facebook and Instagram for free with personalised ads, or subscribing to stop seeing ads”

https://t.co/zJkojWWC6a

#meta #socialmedia

[Lee Forrest @LFBrandStrategy]

Ad of the Day: Google Pixel’s ‘Vanilla’ challenges the sameness of smartphones

https://t.co/5wKb0MOV7I via @thedrum

[Lee Forrest @LFBrandStrategy]

How brands and retailers are preparing for GEO, ‘the future of SEO’

“Getting ahead of GEO is a new reality for brands"

https://t.co/UImlJQZTQU

[Lee Forrest @LFBrandStrategy]

From lip gloss phone cases to tequila keychains, brands are creating products meant to hold and display their products to build awareness and affinity.
https://t.co/DwII4QkOPE via @MorningBrew #brandstrategy

[Social Media Today @socialmedia2day]

For years the concern has been Chinese influence, but now the US government could be swaying TikTok's algorithms https://t.co/8nf2OtINth

[Lee Forrest @LFBrandStrategy]

Has the conversation around LLMs.txt turned into a self-reinforcing loop of misunderstanding, and what does it mean for AI visibility?

https://t.co/OalSrmGQ72

via @martinibuster, @sejournal