[NEWS] 260727 - Swarovski lights up LE SSERAFIM’s world tour… crafted with 150,000 crystals
“Swarovski announced that it created the opening-performance outfits for LE SSERAFIM’s world tour, 2026 LE SSERAFIM TOUR ‘PUREFLOW.’
The stage costumes were designed to highlight LE SSERAFIM’s powerful performance. The five red-and-black outfits feature different silhouettes and details for each member, bringing out their individual personalities.
More than 150,000 Swarovski crystals were used across the outfits. The crystals were arranged to reflect light in various ways depending on the stage lighting and the members’ movements, maximizing the dazzling impact of the opening performance.
This collaboration came about through Swarovski’s brand partnership with LE SSERAFIM's Kim Chaewon, who currently serves as a brand ambassador for Swarovski Korea. Through its collaboration with LE SSERAFIM, Swarovski aims to strengthen its connection with K-pop and introduce its brand value of creative self-expression to a global audience.”
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#KIMCHAEWON #김채원
#LE_SSERAFIM #르세라핌