Liam | Coinpresso

I get people seen on Google and stuff.

Founder of Coinpresso - The Number 1 Web3 Digital Agency for Performance

[Liam | Coinpresso @LiamCryptoSEO]

Everyone’s screaming for attention.
We engineer distribution.

In crypto, the real winners don’t talk. They’re seen, trusted, and already winning.

[Liam | Coinpresso @LiamCryptoSEO]

A project that starts SEO in a bear market does not see results in month three. By month thirty-six, content from month four is generating leads with no additional spend.

The projects that paused expecting faster returns are starting from zero when the bull market opens.

Patience compounds.

[Lil Bubble @lilbubble]

Crypto market so bad it got me singing emo.. Bottom in?

New music vid: My Bags Are Dumping 📉🐻

[Liam | Coinpresso @LiamCryptoSEO]

@onlykuba @MEXC pls unfreeze the bros food stamps

[Kuba_Crypto @onlykuba]

Unfortunately, as someone who has spent years moving funds across different chains, I made a mistake I never thought I would: trusting a CEX.

My experience with MEXC was flawless until it suddenly wasn't.

I've used the exchange for years without a single issue. My deposits and withdrawals were completely normal, with nothing suspicious or unusual. It was fast, convenient, and made it easy to move assets between chains without relying on questionable bridges or connecting my wallet to unknown protocols.

Then, when I tried to withdraw some USDT, my funds were frozen and I was told I needed to complete KYC and provide additional documents. Anyone familiar with crypto knows why that immediately raises concerns.

After years of using the platform without problems, having access to my own funds restricted without warning was the last thing I expected.

Dealing with that situation made me think about how this problem could actually be solved. Ironically, that experience became one of the reasons I built @ComPairSwap , which, funnily enough, utilizes @splitnow 's infrastructure in a part of it's operation (wallet splitting). The goal was simple: make moving assets across chains easier while reducing reliance on centralized intermediaries that can suddenly become a point of failure. 1400$ USDT is not a lot of money but i don't think there was a valid reason to freeze it

[Liam | Coinpresso @LiamCryptoSEO]

Increasingly so. The projects getting this wrong are treating AI as a volume tool.

The projects getting it right are using it as a drafting tool
and adding perspective, data, and practitioner knowledge on top.

There is no shortcut around genuine usefulness.
There never was.

[Liam | Coinpresso @LiamCryptoSEO]

The Helpful Content system did not penalise AI written content. It penalised content written for search engines rather than people. That distinction matters.

AI generated content that is accurate, comprehensive, and structured around what a real user needs to understand, passes the helpful content signal.

AI generated content that stuffs keywords, targets queries with no genuine informational depth, and exists purely to capture a ranking position, fails it.

[Liam | Coinpresso @LiamCryptoSEO]

Internal linking is crypto SEO's most overlooked lever.
Most crypto sites have strong content but weak link architecture. Three problems: orphaned content, authority pooling, no hub structure.

The fix is not more backlinks. It is connecting the authority you already have to the pages you actually want to rank.

[Liam | Coinpresso @LiamCryptoSEO]

@NobleIrons7de $DAI is a 35-yard top corner screamer. Unstoppable.

[Liam | Coinpresso @LiamCryptoSEO]

This is the type of infrastructure the next cycle runs on.
Worth paying attention to.

[Edel Finance @edeldotfinance]

Your portfolio’s first engine is ownership.

Its second is liquidity.

Borrowing against stocks is not about chasing leverage, but accessing USD safely, keeping upside intact, and using liquidity intelligently to build your legacy.

[Liam | Coinpresso @LiamCryptoSEO]

@solana Best chain for payments would follow me anyway 🤷‍♂️

[Liam | Coinpresso @LiamCryptoSEO]

Google's quality rater guidelines now assess these separately. And the projects whose content is written by people with verifiable, demonstrable experience in the space, advisors, founders, practitioners with public professional profiles, are accumulating trust signals that AI-generated content cannot replicate.

This is not a trend. It is now the baseline expectation.

[Liam | Coinpresso @LiamCryptoSEO]

The addition of the first E in E-E-A-T Experience was Google's most consequential signal update in years.

Expertise means you know the subject.
Experience means you have done it.

For crypto projects, this distinction matters enormously.
A protocol publishing content about DeFi yield strategies written by someone with no verifiable on-chain history, no published track record, no linked professional identity, that content carries expertise signals at best.

It has no experience signals.

[Liam | Coinpresso @LiamCryptoSEO]

Google's quality rater guidelines now assess these separately. And the projects whose content is written by people with verifiable, demonstrable experience in the space, advisors, founders, practitioners with public professional profiles are accumulating trust signals that AI-generated content cannot replicate.

This is not a trend. It is now the baseline expectation.

[Liam | Coinpresso @LiamCryptoSEO]

That gap is an opportunity. Schema implementation is not technically difficult.

It requires understanding what questions your audience is actually asking and structuring your pages explicitly around answering them.

In a world where AI Overviews increasingly decide who gets cited, structured answers in machine-readable format is no longer optional for projects that want search visibility.

[Liam | Coinpresso @LiamCryptoSEO]

Structured data is the most overlooked technical SEO lever in the crypto space right now. And it is about to matter significantly more.

Google uses schema markup, structured data embedded in your page HTML, to understand what your content is, who wrote it, and what specific questions it answers.

FAQ schema, Article schema, Organisation schema, BreadcrumbList.

[Liam | Coinpresso @LiamCryptoSEO]

For a crypto project, the implication is direct. If you publish a page about staking yields without FAQ schema, you are making Google guess what question you answer.

If you add structured data that tells Google: "This page answers: What is the average staking yield for [protocol]?"

You have removed that ambiguity entirely. Crypto sites almost universally under-use structured data. I have audited hundreds of projects across the past three years and the pattern is consistent, the on-page content is there, but the machine-readable layer that tells Google what it means is missing.

[Liam | Coinpresso @LiamCryptoSEO]

AI agents executing trades. Managing portfolios.
Running social accounts. The question nobody is asking: what brand are those agents running on top of?

An AI posting 50 times a day for a project with no earned media, no search presence, no third party trust is just noise at scale.

Speed does not fix weak positioning. Build the foundation first. Automate on top of it.

[Liam | Coinpresso @LiamCryptoSEO]

Link volume stopped being a reliable signal years ago.

What Google actually evaluates in 2026
especially for YMYL content like crypto, is whether the sites linking to you are genuinely authoritative.

One backlink from a publication that has earned trust
is worth more than a thousand from directories nobody reads.

The agencies selling link packages know this.
They are hoping you do not.

[Liam | Coinpresso @LiamCryptoSEO]

That makes organic search already the higher converting channel one of the only scalable acquisition channels most projects actually have.

I see founders treating SEO as optional. As something to get to after the raise, after the launch, after the campaign. The projects I have watched grow consistently are the ones that flipped that logic.

SEO is not the thing you do after you build distribution.
For most crypto projects in 2026, it is how you build it.

[Liam | Coinpresso @LiamCryptoSEO]

The ROI argument for organic search in crypto is not even close. Organic search traffic converts at around 2.7%. Social media traffic converts at 1.5%. That gap might not sound significant.

In practice, across any meaningful traffic volume,
it is the difference between a sustainable acquisition channel and one that requires constant spend to justify itself. Now add the crypto-specific context.

Google and Meta still restrict crypto advertising in 2026.
Most projects cannot run paid search the way a non-crypto brand can. They cannot retarget the way other industries can.