Celebrating Carl’s 79th birthday on Valentine’s Day in New York City. We met in the @washingtonpost newsroom 51 years ago to work on a story. 51 years of genuine friendship. @carlbernstein
The nine greatest ads and what makes them effective:
1. Volvo w/ Jean-Claude Van Damme
Volvo wanted to demonstrate the stability and precision of Volvo’s dynamic steering.
Cost: $4M
Results:
• 48M views in 9 days
• $170M in Revenue
Our beloved son Henry passed away. He had the softest blue eyes, an easy smile and a contagious giggle. We always surrounded him with love and he returned it, and so much more. Mary and Richard. https://t.co/M8LV8SHv6r
Common mistake I see founders make;
They consistently view PR as an afterthought.
Really great coverage in top publications can be a needle mover for hiring, customers and fundraising.
Be deliberate, be targeted, plan it out but do not think it is unimportant. 🚀
Ann Lai quit her job at Binary Capital, hoping to sound an alarm about industry-wide sexism. But she soon learned she'd unwittingly signed a non-disparagement agreement and thus couldn't say a thing. So she sued. This is the story of her fight to be heard. https://t.co/77IcTEZoh8
With deals happening every day, PR people are struggling to place funding stories. Well, I’m working on two for next week! Here’s why their pitches worked for me.
1. Offered as exclusives
2. Disclosed valuations
3. Hit on a fundraising trend
4. Told an interesting company story