Licensing International

Licensing International (formerly LIMA) is the leading trade association for the global brand licensing industry.

[Licensing International @Licensing_Intl]

Luxury companies are sharpening their focus on core brands to provide a new opening for licensing. Learn more:

#luxury #fashion https://t.co/J3zXrbtJpY

[Licensing International @Licensing_Intl]

The U.K. market continues to demonstrate the growing importance of location-based entertainment. Learn more:
#locationbasedentertainment #LBE https://t.co/SyGUHIhHMJ

[Licensing International @Licensing_Intl]

Kidults have evolved from a cultural curiosity into a structural societal shift that is fundamentally reshaping the licensing business. Learn more:

#kidults #licensing https://t.co/acfrrNE9er

[Licensing International @Licensing_Intl]

The “Made in France” label is shifting from a focus on origin into a living relationship with fans. Learn more:

#licensing #france https://t.co/8r1oHxnTR9

[Licensing International @Licensing_Intl]

Regionalization is becoming more and more important in the world of location-based entertainment. Learn more:

#LBE #experiences https://t.co/RErX1xDehk

[Licensing International @Licensing_Intl]

The recent Licensing Expo in Las Vegas focused on sequels, spinoffs, and less risk taking when it came to licensed IPs. Learn more:

#licensing #sequels https://t.co/nZaJoRkJbU

[Licensing International @Licensing_Intl]

Nearly 40% of brand owners reported they want to enter the food & beverage category. Find out why:
#food #licensing https://t.co/2WWsQ732Vc

[Licensing International @Licensing_Intl]

Faced with a highly fragmented audience, licensing programs for new children’s content are facing more challenges than ever. Learn more:

#content #licensing https://t.co/4DfnuRuCqv

[Licensing International @Licensing_Intl]

Technology companies are using licensing to burnish their brands across health and wellness, robotics, and lighting technologies. Learn more:

#tech #wellness https://t.co/XJ50Zi2YJF

[Licensing International @Licensing_Intl]

In just a few months, a new category of cultural assets has emerged in the form of viral meme videos on TikTok known as "Brainrot." Learn more:
#tiktok #brainrot https://t.co/sg0o5IAYG9

[Licensing International @Licensing_Intl]

With regulations varying so much from country to country, how can companies create a coherent sustainability identity? Learn more:

#sustainability #water https://t.co/jQirroCqwL

[Licensing International @Licensing_Intl]

With consumer confidence shaken by ongoing global conflicts and rising prices, European retailers are relying heavily on value and experiences. Learn more:

#retail #discount https://t.co/F0oCpQAL8W

[Licensing International @Licensing_Intl]

As collaborations flood the market, corporate brands are increasingly joining the fray in an effort to remain current with younger consumers. Learn more:

#collab #licensing https://t.co/S02mV65GN0

[Licensing International @Licensing_Intl]

Experts say AI’s impact on licensing has been underestimated and will require guardrails as it is deployed in standard agreements. Learn more:
#AI #artificialintelligence https://t.co/SFGmuv4X6h

[Licensing International @Licensing_Intl]

"The operation and construction of licensed theme parks across the Middle East continues despite ongoing global conflicts. Learn more:

#licensing #themeparks" https://t.co/oXq6TQPBgy

[Licensing International @Licensing_Intl]

"What should you do when licensing agreements and revenue don't line up? Learn more:

#licensing #brandlicensing" https://t.co/rK1yC1cqah

[Licensing International @Licensing_Intl]

What happens when licensing agreements and revenue don't line up? Find out here:

#licensing #revenue https://t.co/rK1yC1cqah

[Licensing International @Licensing_Intl]

The growth of TikTok’s “BookTok” community has reshaped publishing, bringing with it legions of new fans and opportunities for licensing. Learn more:

#tiktok #booktok #romantasy https://t.co/3e9loVYPQ5

[Licensing International @Licensing_Intl]

Tabletop suppliers are targeting licensing for niche brands as they battle to offset tariff-related price increases. Learn more:

#Licensing #HomeDecor https://t.co/r5ZyFD2t6Z

[Licensing International @Licensing_Intl]

Bag charms and keychains aret increasingly being added to backpacks, luggage, and even dog collars. Learn more:

#keychain #charm https://t.co/unltWJusLS