Big data Analytics

Big data research for digital marketing: shedding light on data and information

[A Data Guy @OceanBigData]

We investigate whether UGC has differential impacts on stock performance for B2B and B2C firms. We collect a #bigdatas of 84 million tweets from 20.3 million Twitter accounts and 8 years of stock data for 407 companies from the S&P500 index: https://t.co/jfl0BvJN09

[Analytics Infinity @AnalyticsInfini]

Analyzing the impact of user-generated content on B2B Firms' stock performance: Big data analysis with machine learning methods: https://t.co/lCzmDCjXin

[Analytics Infinity @AnalyticsInfini]

This paper uses #bigdata to study the impact of a luxury brand's social media marketing activities on customer engagement. The findings have important implications for the design, delivery, and management of social media marketing for luxury brands: https://t.co/lXVur1FXGm

[Data Analytics @UgcResearch]

Are brand-targeting social #bots distorting information? A #bigdata analytics of #brand social bots on Twitter: https://t.co/IKtQk1uQSi

[Analytics Infinity @AnalyticsInfini]

@DrLiuBigData What is the ethical implication of artificial intelligence? Is it fair for giant companies to monopolize the #bigdata of consumer information?

[Big data Analytics @LightBulbOn]

@DrLiuBigData It is useful to see how marketing constructs can be operationalized with aggregated variables in a panel data

[Data Analytics @UgcResearch]

This JBR article uses big data analytics to derive quantifiable luxury insights (https://t.co/CiGY7owha0). The top 15 luxury brands with the highest number of Twitter followers, identified from PMX Agency's (2017) list of luxury brands per Twitter follower counts, were included.

[IBM watsonx @IBMwatsonx]

TODAY at 1pm EST: How is 25% of the telco industry gaining an edge over competitors by adopting #AI? Learn the 3 ways to get started – register for this afternoon's webinar. ► https://t.co/LTLK3XVNzn

[Big data Analytics @LightBulbOn]

@BigData2Action Natural language processing is becoming increasingly relevant to analyzing marketing content.

[Chief Data Scientist @BigData2Action]

This study ( https://t.co/5cVzJXvtOx ) used a fixed-effects (FE) model to analyze panel data consisting of 900 monthly observations for 15 luxury brands. An interesting application of #bigdata analytics and natural language processing.

[Analytics Infinity @AnalyticsInfini]

Analyzing the impact of user-generated content on B2B Firms' stock performance: #Bigdata analysis with #machinelearning methods. This study (https://t.co/lCzmDCjXin) investigates whether UGC has differential impacts on stock performance for B2B and B2C firms.

[Text Mining with #AI @MmyDigital]

This research project leverages the potential of big data to gain insights on actual
customer engagement behavior resulting from a luxury brand's social
media marketing activities: https://t.co/hjXpIgrvWo

[Text Mining and Mktg @MarketingMining]

This study answers marketing scholars' calls for research into understanding the relationship between a firm's engagement activities and the resulting customer engagement using big data: https://t.co/W4ftyt4FWE

[Life is probabilistic! @MarketingText]

The goal of this study (https://t.co/RMmHG9md44 …) is to utilize big data to investigate the effects of luxury brands' social media marketing on customer engagement.

[A Data Guy @OceanBigData]

Applying the dual perspective of customer engagement, this research (https://t.co/4FyYeKyGHS) examines the influence of focusing on the entertainment, interaction, trendiness, and customization dimensions of a luxury brand's social media activities on customer engagement.

[Analytics Infinity @AnalyticsInfini]

The findings in this paper have important implications for the design, delivery, and management of social media marketing for luxury brands to engage customers with social media content: #bigdata, #MachineLearning, #NLP and #ArtificialIntelligence . https://t.co/lXVur1FXGm

[Marketing Professor @DrQuantitative]

This research utilizes #bigdata to examine the influence of focusing on the entertainment, interaction, trendiness, and customization dimensions of a #luxury #brand's social media activities on customer engagement with brand-related #socialmedia content: https://t.co/u2B6GqAzW3

[Big data Analytics @LightBulbOn]

Singular value decomposition in #Python: https://t.co/NmYhyBtI9h

[Scientific Python @SciPyTip]

Singular value decomposition: scipy.linalg.svd https://t.co/eVuURymuZA

[Computerworld Australia @computerworldau]

Government signs mammoth five-year IT deal with IBM https://t.co/kN4hrzAvUp

[IBM @IBM]

From autonomous vehicles and robotics, to the real-life applications of healthcare and education - the current and future #AI landscape is exciting. Watch #ThisIsAI: https://t.co/nPLxL2pDs6