Lina Hansson

Conversion Specialist at Google, focused on mobile CRO and site speed. All opinions are my own. Blogging about becoming mobile first at

[Lina Hansson @LinaCHansson]

My biggest project so far is FINALLY live!! I present - The CRO Course: Win on Mobile!
Gather your web team, take the course, do the exercises, and hopefully – see the mobile conversions go up!
https://t.co/irq7TKQz5h

[Google Analytics @googleanalytics]

When Marketing says A, and your client says B, you say A/B test.

See real test examples on our Optimize Resource Hub: https://t.co/v2U17HciZ9 #measure

[Lina Hansson @LinaCHansson]

@AndyDavies @googleanalytics I’m seeing better results as well when I go for entire page types! For instance, product page. Yes yes yes, please send me feedback! I would love that!

[Lina Hansson @LinaCHansson]

Finally, a way to easily calculate the revenue impact of having bad site speed! It only took me three years to figure out... Get the Data Studio Report and read how to use it! Let’s fix those slow pages. #webperf #analytics #datastudio @googleanalytics

https://t.co/diOTunGvfB

[Lina Hansson @LinaCHansson]

@AndyDavies @googleanalytics Ah, yeah that is a problem. But great that you found a way to work around it! I’ll take that with me as a tip if I run in to the same problem!

[Google Analytics @googleanalytics]

"To fix speed, developers need time/resources allocated from their stakeholders. And to convince stakeholders, we need to show how speed affects revenue."

A Google Data Studio Dashboard to Measure Revenue Impact of Site Speed https://t.co/ZekdcWY86n /by @LinaCHansson #measure

[Lina Hansson @LinaCHansson]

@axbom Ha! I hadn’t seen your tweets about this but I actually cancelled my subscription today because I only found content that I had to pay additionally for. Some user research and design sprints needed... :)

[Google Analytics @googleanalytics]

Want to unpack better insights from your data? With Optimize, Eastpak tested small variations on their product page, resulting in increased conversion rate and revenue → https://t.co/owWn6QSmyA

[Lina Hansson @LinaCHansson]

@mehtamayur78 That’s so kind of you! And fire away any questions you have in the future! It’s always great to discuss.

[Lina Hansson @LinaCHansson]

My biggest project so far is FINALLY live!! I present - The CRO Course: Win on Mobile!
Gather your web team, take the course, do the exercises, and hopefully – see the mobile conversions go up!
https://t.co/irq7TKQz5h

[Kinsta @kinsta]

Since you're interested in how site speed affects conversions, the mobile site is most relevant—that's where you're most likely to see the benefits of speed improvements.

The value of speed 🚄 by @LinaCHansson #conversions

https://t.co/UJg7BV6p5a

[Tomzur @tomzur]

The value of speed 🚄

Show stakeholders how site speed improvements can increase revenue. 💰
https://t.co/vNDQzU7WKo
via @LinaCHansson

[Lina Hansson @LinaCHansson]

Check this out if you want to start tracking Rel mCvR! Great job, Chris!!

[Chris Green @chrisgreenseo]

A while back I read an interesting post from @LinaCHansson on relative mobile conv rate. It seemed like a useful metric so (w/ some help from @AlWightman & @Helpfullee) I've created a dashboard in #datastudio to help people discover it for themselves.

https://t.co/aII0ETHJa4

[Google Analytics @googleanalytics]

From our blog: Going Beyond the ad with Conversion Optimization https://t.co/dgIRB4CenS /by @LinaCHansson #measure

[Google Analytics @googleanalytics]

Is your experiment folder empty, but you’ve been interested in starting to A/B test with Google Optimize? You can get inspired by the A/B test results generously shared by companies. You can begin today for free. https://t.co/sHiAW4M3yB #measure

[Dale @conversiondale]

If you read one blog post today...

[Lina Hansson @LinaCHansson]

@conversiondale So happy you found it useful! And yes, without a clear metric or way to benchmark - it’s pretty much like moving in the dark.

[Lina Hansson @LinaCHansson]

Most companies haven't heard about the metric Rel mCvR, even though it tracks one of the biggest challenges of today – how well the mobile site performs. Let's hope this changes that.

[SearchEngineJournal® @sejournal]

Google Introduces Relative Mobile Conversion Rate Metric via @martinibuster: https://t.co/bAuXAhosnb

#SEO #SearchEngineOptimization #DigitalMarketing

[Lina Hansson @LinaCHansson]

The day your hero tweets about your article...
I'm taking the day off just to stare at this! Possibly frame it as well. Go Rel mCvR!

[Avinash Kaushik @avinash]

There is real value to measuring relative mobile conversion rate (Rel mCvR). You should use it as a diagnostic, and change driving, tool.

The mobile challenge, and how to measure it: https://t.co/TMyL1XVjq4

#googleanalytics #actuallyallanalytics!

[Lina Hansson @LinaCHansson]

@Kah_Amrl See if the explanations in these blog posts help:
https://t.co/kveBc99v8M
https://t.co/iFLD4iZ2CT