Sometimes the strongest businesses are built when personal experience, trust, and commercial discipline come together.
Dale Atkinson discusses his journey from finance and compliance to navigating cancer, acquiring a health and fitness e-commerce business, rebuilding it around quality and trust, and launching a consultancy focused on patient-first conversion signals.
This episode is a must-watch if you want to understand how trust, evidence, brand authority, and customer experience are shaping the future of health, wellness, e-commerce, and AI-driven search.
๐ต๐ ๐ป๐ป ๐ด๐ฟ๐ธ๐ ๐พ๐ณ๐ด ๐ป๐ธ๐ฝ๐บ๐ ๐ฑ๐ด๐ป๐พ๐ โฌ๏ธ
AI is amazing, and we are using it to absolutely dominate digital PR.
But it is not a tool to replace human connection and relationship building.
For as long as journalists remain the gatekeepers to Tier 1 publications and portals, and for as long as humans are the storytellers and narrative-makers behind the news, human connection and genuine relationships will continue to propel clients into opportunities that go far beyond placed links or spammy outbound coverage.
Just check out this reply regarding a potential BBC TV interview spot for one of our clients.
The agencies that can deliver these sorts of opps will be the ones that survive!!
2026 is going to be our year.
Landing links on GB News (DR76) with an estimated 1.5M monthly organic traffic is exactly the kind of authority-focused coverage we're delivering right now.
If you're looking for links from publications with real authority and real traffic, get in touch โ we're absolutely crushing it at the minute ๐
Sometimes the biggest business lesson comes from being forced to rebuild your life from the ground up.
Dale Atkinson shares how a terminal cancer diagnosis, a career in compliance, and the purchase of a high-ticket wellness e-commerce business shaped his approach to trust, conversion, patient-first messaging, and AI-era visibility.
This is an episode worth watching if you want to understand why evidence, integrity, and human trust signals are becoming the real growth levers in health and wellness businesses.
One of the most inspirational episodes we've ever done!
๐ต๐ ๐ป๐ป ๐ด๐ฟ๐ธ๐ ๐พ๐ณ๐ด ๐ป๐ธ๐ฝ๐บ๐ ๐ฑ๐ด๐ป๐พ๐ โฌ๏ธ
Most agencies try to improve digital PR by sending more pitches, but our biggest gains came from building better systems behind every opportunity.
Here are 8 processes that helped us 10x our link win rate and quality, from blacklist management and journalist relationships to AI scoring, unlinked mention conversion, and sharper follow-up.
Amazon is not just a sales channel, it is the showroom where your brand story either compounds or breaks.
Jonathan Treiber explains how SkillCare rebuilt its fragmented Amazon presence from the ground up, cutting off resellers, improving listings, upgrading content and turning the marketplace into a stronger part of its wider online-offline growth strategy.
Watch the full episode to see how fixing one messy channel helped a 50-year medical brand create a halo effect across its entire business.
๐ต๐ ๐ป๐ป ๐ด๐ฟ๐ธ๐ ๐พ๐ณ๐ด ๐ป๐ธ๐ฝ๐บ๐ ๐ฑ๐ด๐ป๐พ๐ โฌ๏ธ
AI is at an inflection point.
In some ways, I am continuously blown away by the progress that LLMs have made. In fact, within only the last couple of weeks, Iโve coded something that I genuinely believe will change the game for us in terms of earned media coverage.
And unlike other agencies that release half-baked tools to the public, this one I am very much keeping under wraps.
It would make no sense for me or my agency to give away the secret sauce of what this baby can do. And it really is mind-blowing.
Autonomous coverage with maximum value on the largest publications in the world. And yet, the mistakes it can still make are sort of incredible.
Iโm a big fan of the BBQ taste, but not a big fan of the BBQ cleanup.
So I asked ChatGPT if it could identify any sort of machine, device, or technique that would let me grill meat indoors with little to no mess and get the exact BBQ flavour.
ChatGPT confidently told me that the best overall option was an indoor smokeless grill, such as the Ninja Woodfire Indoor Grill.
Upon a Google search, which is very much the search journey I often take, research inside an LLM, then exact brand search in Google, it turns out the Ninja Woodfire Indoor Grill does not exist.
In fact, the Ninja Woodfire is an outdoor grill that should never be used indoors.
ChatGPT apologised for its mistake. And yet, what it is doing with me through the new tool Iโve built is nothing short of a miracle.
Crazy times.
A legacy brandโs biggest advantage is often the thing it has forgotten how to market: the trust it has already earned.
Jonathan Treiber explains how SkillCare is turning decades of clinical credibility into modern growth through clearer storytelling, smarter Amazon execution, direct e-commerce, digital advertising, AI-assisted content and a connected online-offline strategy.
Donโt miss this episode if you want to learn how established brands can modernise their growth engine without losing the credibility that made them valuable in the first place.
๐ต๐ ๐ป๐ป ๐ด๐ฟ๐ธ๐ ๐พ๐ณ๐ด ๐ป๐ธ๐ฝ๐บ๐ ๐ฑ๐ด๐ป๐พ๐ โฌ๏ธ
MoneyLion coverage secured...DR72 & an estimated 215K monthly organic traffic behind it.
This is the kind of digital PR win that builds credibility, strengthens search presence, and puts expert commentary in front of high-intent audiences.
In this episode of Total Authority, I'm joined by Kelvin Cobanaj, founder of @zerorank_ai, to break down how brands can track visibility across AI...
๐ต๐ ๐ป๐ป ๐ด๐ฟ๐ธ๐ ๐พ๐ณ๐ด ๐ป๐ธ๐ฝ๐บ๐ ๐ฑ๐ด๐ป๐พ๐ โฌ๏ธ
Trust is the growth channel most legacy brands already have, but few know how to turn it into modern demand.
Jonathan Treiber explains how SkillCare is taking a 50-year medical brand and modernising it through brand storytelling, e-commerce, Amazon, digital advertising, AI-powered content creation and a multi-channel strategy built around credibility.
Watch the full episode to see how a legacy business can protect its moat, build authority in a crowded market and turn decades of trust into a real growth advantage.
๐ต๐ ๐ป๐ป ๐ด๐ฟ๐ธ๐ ๐พ๐ณ๐ด ๐ป๐ธ๐ฝ๐บ๐ ๐ฑ๐ด๐ป๐พ๐ โฌ๏ธ
๐๐ก๐ข๐ฌ ๐ข๐ฌ ๐ก๐จ๐ฐ ๐๐ข๐ ๐ข๐ญ๐๐ฅ ๐๐ ๐ฌ๐ก๐จ๐ฐ๐ฌ ๐ฎ๐ฉ ๐ข๐ง ๐ซ๐๐๐ฅ ๐๐ฌ๐ญ๐๐ญ๐.
Big-name lifestyle, finance, property, and national media links all landing in one campaign. The kind of coverage that gives a brand authority from every angle, not just another neat row in a spreadsheet.
๐๐ฅ๐ข๐๐ง๐ญ ๐จ๐ซ๐๐๐ซ ๐๐จ๐ฆ๐ฉ๐ฅ๐๐ญ๐. ๐๐จ๐ฆ๐๐ข๐ง๐ฌ ๐ฅ๐๐ง๐๐๐ ๐
โถ ๐๐ข๐๐ก๐: Real Estate & Property
โ ๐๐ฏ๐๐ซ๐๐ ๐ ๐๐ > 85
โ ๐๐ฏ๐๐ซ๐๐ ๐ ๐๐ซ๐๐๐๐ข๐ > 11.8 million
From Realtor and Apartment Therapy to Yahoo, Nasdaq, Daily Mail, and major finance platforms, this is what strong relevance plus serious authority looks like in a competitive property market.
๐ค ๐๐๐ง๐ญ ๐ฅ๐ข๐ง๐ค๐ฌ ๐ฅ๐ข๐ค๐ ๐ญ๐ก๐๐ฌ๐? โฌ๏ธโฌ๏ธโฌ๏ธ