VP Analyst and co-lead of the @Gartner_Inc Futures Lab. I cover customer data (#cdp), mktg analytics, martech. I am a Mom! @Wellesley/@medialab alumna. Ⓐ▼▲ Ⓐ▼▲
Our new @Gartner_inc#martech survey found that folks use just 42% of their stack’s capabilities - a 16% decline in two years. Read more here: https://t.co/JkTT2rIRiJ
CMOs that can make decisions under uncertainty gain a competitive advantage according to #GartnerMKTG analyst @lizzyfookune. Read her @marketingdive byline on how CMOs can adopt the mindset of a futurist here. #MarketingStrategy#CMO https://t.co/4oe9pmL1ov
We hope you enjoyed Day 1 of #GartnerMKTG. Highlights from the day include:
✅ Opening keynote
✅ 2023 CMO Spend Survey
✅ 5 ways to advertise under adversity
✅ Creating a compelling narrative on the impact of #marketing
Learn more: https://t.co/TiNvFY1DJV #CMO
Are you headed to Denver for Gartner Marketing Symposium/Xpo? Check out these 6 steps to take before you arrive 👇 Want to see what is in store for this year's conference? View the full conference experience now: https://t.co/JlyXaaQZQL #GartnerMKTG#CMO
Join me TOMORROW, May 3 at 10:00 am ET for an exclusive #GartnerLive on #marketing disruptions, rethinking customer obsession and breaking out of the cycle of more. Follow Gartner to tune in live: https://t.co/XRY5uY08O6 #GartnerMKTG#CMO
Billions of Machine Customers are headed your way. Will you be ready? Free Webinar on February 16th 11a EST Your Next Growth Opportunity: Machine Customers https://t.co/9H5a0PgWwF
Join @MarkRaskino and me as we talk about our new book When Machines Become Customers.
🦸♀️Discussed three ways marketers can be heroes of their customer data story at #IP2023 today:
1️⃣ apply functional capabilities for #martech planning
2️⃣ use self-directed engagement strategies
3️⃣ get on board with legal; privacy is a differentiator
Lizzy Foo Kune, VP and Analyst at Gartner, explains two approaches to customer data collection. Learn more here: https://t.co/M0TAMAF2Xt
Interested in hearing more from Lizzy Foo Kune? She is speaking at #IP2023 on Feb 7 and you can get access to her session by registering today.
Shared some insight about how CMOs can plan for digital twins of the customer when managing their organizations' first-party data collection in today’s @adexchanger: https://t.co/piKqmnqgDv. Tune into my session at #IP2023 for more! https://t.co/6F6wjw3FrH
2023, getting off to a good start. Maybe it’s the year where we put people at the center of the decision in what #customerdata are collected and how they’re used. via @NYTimes https://t.co/Tp1cdHFzm5