Lizzy Foo Kune 🏄‍♀️📊

VP Analyst and co-lead of the @Gartner_Inc Futures Lab. I cover customer data (#cdp), mktg analytics, martech. I am a Mom! @Wellesley/@medialab alumna. Ⓐ▼▲ Ⓐ▼▲

[Lizzy Foo Kune 🏄‍♀️📊 @lizzyfookune]

Our new @Gartner_inc #martech survey found that folks use just 42% of their stack’s capabilities - a 16% decline in two years. Read more here: https://t.co/JkTT2rIRiJ

[Lizzy Foo Kune 🏄‍♀️📊 @lizzyfookune]

Our 5 Futurist Mindsets, featured in @marketingdive

[Gartner @Gartner_inc]

CMOs that can make decisions under uncertainty gain a competitive advantage according to #GartnerMKTG analyst @lizzyfookune. Read her @marketingdive byline on how CMOs can adopt the mindset of a futurist here. #MarketingStrategy #CMO https://t.co/4oe9pmL1ov

[Justin @trojanjustin]

Happy Pride from my cleaning lady.

[Gartner @Gartner_inc]

We hope you enjoyed Day 1 of #GartnerMKTG. Highlights from the day include:
✅ Opening keynote
✅ 2023 CMO Spend Survey
✅ 5 ways to advertise under adversity
✅ Creating a compelling narrative on the impact of #marketing

Learn more: https://t.co/TiNvFY1DJV #CMO

[Gartner @Gartner_inc]

Are you headed to Denver for Gartner Marketing Symposium/Xpo? Check out these 6 steps to take before you arrive 👇 Want to see what is in store for this year's conference? View the full conference experience now: https://t.co/JlyXaaQZQL #GartnerMKTG #CMO

[Lizzy Foo Kune 🏄‍♀️📊 @lizzyfookune]

Join me TOMORROW, May 3 at 10:00 am ET for an exclusive #GartnerLive on #marketing disruptions, rethinking customer obsession and breaking out of the cycle of more. Follow Gartner to tune in live: https://t.co/XRY5uY08O6 #GartnerMKTG #CMO

[Lizzy Foo Kune 🏄‍♀️📊 @lizzyfookune]

OH HECK YES MONDAY #GSD https://t.co/iR4b3rfEjt

[Lizzy Foo Kune 🏄‍♀️📊 @lizzyfookune]

@vassko SHE IS. She holds her own. Thanks.

[Lizzy Foo Kune 🏄‍♀️📊 @lizzyfookune]

I miss when folks did #MusicMonday. https://t.co/gqC0DCgXwV

[Lizzy Foo Kune 🏄‍♀️📊 @lizzyfookune]

I'm getting dressed up and leaving the soft pants at home for this, and you should too! https://t.co/AIj7cTGfSi

[Lizzy Foo Kune 🏄‍♀️📊 @lizzyfookune]

@mobilegourmet Too RACI for me.

[Lizzy Foo Kune 🏄‍♀️📊 @lizzyfookune]

I published this "return-on-effort" exercise like five years ago and still regularly attempt to triage life in a similar fashion. #LifeatGartner

[Lizzy Foo Kune 🏄‍♀️📊 @lizzyfookune]

Are you ready for machine customers? Don’t miss this!

[Don Scheibenreif @donscheibenreif]

Billions of Machine Customers are headed your way. Will you be ready? Free Webinar on February 16th 11a EST Your Next Growth Opportunity: Machine Customers https://t.co/9H5a0PgWwF
Join @MarkRaskino and me as we talk about our new book When Machines Become Customers.

[Lizzy Foo Kune 🏄‍♀️📊 @lizzyfookune]

@martykihn @Gartner_inc Highlight of my trip!!!

[Lizzy Foo Kune 🏄‍♀️📊 @lizzyfookune]

🦸‍♀️Discussed three ways marketers can be heroes of their customer data story at #IP2023 today:

1️⃣ apply functional capabilities for #martech planning
2️⃣ use self-directed engagement strategies
3️⃣ get on board with legal; privacy is a differentiator

[AdExchanger @adexchanger]

Lizzy Foo Kune, VP and Analyst at Gartner, explains two approaches to customer data collection. Learn more here: https://t.co/M0TAMAF2Xt
Interested in hearing more from Lizzy Foo Kune? She is speaking at #IP2023 on Feb 7 and you can get access to her session by registering today.

[Lizzy Foo Kune 🏄‍♀️📊 @lizzyfookune]

Shared some insight about how CMOs can plan for digital twins of the customer when managing their organizations' first-party data collection in today’s @adexchanger: https://t.co/piKqmnqgDv. Tune into my session at #IP2023 for more! https://t.co/6F6wjw3FrH

[Lizzy Foo Kune 🏄‍♀️📊 @lizzyfookune]

2023, getting off to a good start. Maybe it’s the year where we put people at the center of the decision in what #customerdata are collected and how they’re used. via @NYTimes https://t.co/Tp1cdHFzm5

[Lizzy Foo Kune 🏄‍♀️📊 @lizzyfookune]

@mobilegourmet I see your rats and raise you the two roosters I trapped one weekend while I was a city councilor. 🐔

[Lizzy Foo Kune 🏄‍♀️📊 @lizzyfookune]

Check out my feature in @TheDrum today: https://t.co/0q5SZ0aBDn

[Lizzy Foo Kune 🏄‍♀️📊 @lizzyfookune]

@susan_m Congrats, @susan_m, and thanks for your support the last handful of years. Now, time for more #bernesemountaindog updates!