Lluc B. Penycate Ⓐ

Senior SEO Manager @Contenidoseocom · Proud husband of @private_cooking · Dog daddy · History nerd · Garden hobbyist · Intolerant of intolerance · He/Him · 🇪🇸

[Lluc B. Penycate Ⓐ @Lluc_SEO]

"Sitios de Hoteles" module pop-up

[Lluc B. Penycate Ⓐ @Lluc_SEO]

I think Google has begun rolling out a major change to Hotel Search in the EU.

Following the European Commission's findings that Google's hotel search experience did not fully comply with the DMA, we were expecting changes to the Hotel Local Pack.

#dma #hotels #googlehotels

[Lluc B. Penycate Ⓐ @Lluc_SEO]

If this rollout expands across Europe, it could reshape how hotels measure visibility and direct demand.

The booking journey now includes multiple visibility layers before a user even reaches an official hotel website.

Will this increase or reduce direct bookings?

[Lluc B. Penycate Ⓐ @Lluc_SEO]

6. Jazz

[Lluc B. Penycate Ⓐ @Lluc_SEO]

Lyria 3 + Google Search documentation:

1. 90's rap

[Lluc B. Penycate Ⓐ @Lluc_SEO]

5. Blues

[Lluc B. Penycate Ⓐ @Lluc_SEO]

4. Flamenco

[Lluc B. Penycate Ⓐ @Lluc_SEO]

3. Country

[Lluc B. Penycate Ⓐ @Lluc_SEO]

2. 90's rock

[Lluc B. Penycate Ⓐ @Lluc_SEO]

@rustybrick Also, with hotels, specially those that are seasonal, the rebranding/changing of the hotel name usually takes place when the hotel is closed (refurbishments/upgrades/new amenities can be done when there are no guests) for the season and before reopening (November to March).

[Lluc B. Penycate Ⓐ @Lluc_SEO]

Yesterday afternoon we received several "your profile has been updated" emails from GBP, from different clients. All of the changes were for the name of the business.

[Lluc B. Penycate Ⓐ @Lluc_SEO]

@rustybrick Not a good time to rebrand 😂, even if you follow Google's guidelines...

[Lluc B. Penycate Ⓐ @Lluc_SEO]

@rustybrick Not seen that before, here is a screenshot of the inbox. They are all different hotel chains, different hotels.

[Lluc B. Penycate Ⓐ @Lluc_SEO]

@rustybrick Not all the name edits where for the same profile.

[Lluc B. Penycate Ⓐ @Lluc_SEO]

@rustybrick oh, but they were not all of the same profile. I meant that, within one hour we received 7 emails for different client profiles, all with the same edit: changes to their names.