LMA International

The Legal Marketing Association (LMA) is the universal voice of the legal marketing and business development profession. #LMAmkt #LMAchat #OneLMA

[LMA International @LMAintl]

Lead with clarity, credibility, and confidence — without burning out.
Register now for a peer-driven Second Chair roundtable for senior leaders reporting to the C-suite on July 10: https://t.co/lZVkQWWMCb

[LMA International @LMAintl]

Watch this highlight from Get Found in AI Search: A Checklist for B2C Law Firm Marketers, then access the full recording for practical tips from Crystal Breede and Bobby Steinbach on optimizing website content for AI-driven search.  

Full Recording: https://t.co/25WKkWEFS9

Highlight Playlist: https://t.co/48IxxX32FB)

[LMA International @LMAintl]

Law firm marketing directors should think twice before they hire more people to fix a bottleneck. Joel Wirchin says the real issue is a reactive, team-based structure trying to absorb unpredictable demand and explains how to undertake the operational shifts that will give your firm a competitive edge. https://t.co/wX4esG65Xp

[LMA International @LMAintl]

Your go-to #LMA26 conference recordings are now available! 🎥 Revisit standout moments and sessions from this year’s event anytime. 
Full‑Conference Attendees: 
Your recordings are already available at no additional cost. The full bundle has been added directly to your MyLearning account — just log in and start watching: https://t.co/kdG6VjWVg3  
Non‑Attendees: 
Browse and purchase individual sessions or the complete recordings bundle by logging into your LMA account (or creating a guest account): https://t.co/2ZcDvEaYN9

[LMA International @LMAintl]

It's time to submit your ideas for #LMA27! The Call for Content is now open today through Friday, July 17.

Bring us session ideas that are integrated, influential, and indispensable. Think high-impact challenges, measurable impacts, and real-world examples. Our profession continues to change rapidly, we are inviting you to the shape the conversation about what’s next.

The Annual Conference Advisory Committee and Pre-Conference Co-Chairs are excited to hear your ideas. Submit your session ideas or interest in speaking today: https://t.co/6z7wVXndDU

[LMA International @LMAintl]

LAST CALL! Share your expertise for all things client service and see yourself in print on Strategies & Voices. The LMA Editorial Board will review article and podcast submissions soon – make sure you’re considered! 

Ready to contribute? Fill out this form by June 26: https://t.co/moSW1WMnYF

[LMA International @LMAintl]

Strategies & Voices highlights member expertise, but we know our community has more to share. As part of LMA’s strategic plan, we’re seeking members who can help bring legal marketing insights to trusted industry publications.

Whether you’re interested in contributing an article, helping make connections to media partners, or simply have an idea to share, we’d love to collaborate. Fill out the form on our website to get started: https://t.co/zaAgdi3AWV

[LMA International @LMAintl]

There’s still time to join the LMA Annual Social Media Challenge! 
The challenge is underway, but you can still jump in and take advantage of three interactive sessions exploring what's next in legal marketing—including data, AEO/GEO, and AI-driven intelligence. Connect with peers, gain practical insights, and take on optional challenges designed to help you put new ideas into action. 

Join us before the challenge wraps up on June 30: 
https://t.co/4EOnq2PfSe

[LMA International @LMAintl]

Save 50% on LMA membership through the end of 2026. This is your year to think big and prepare for what's next.  

From AI adoption to client growth strategies, LMA helps legal marketers stay ahead with on-demand learning, peer connections, practical resources, and industry insights.  

Join today at 50% off with this special Mid-Year offer and invest in your professional growth. Learn more: https://t.co/aLf2FhzcXR

[LMA International @LMAintl]

Join the LMA LGBTQ+ MRG for “Pride, Progress & Possibility.” Reflect on how far the LGBTQ+ community has come while honoring the stories, resilience, and victories that continue to shape the future.  
Learn more and register: https://t.co/7QZ3XaFB87

[LMA International @LMAintl]

In this follow-up to Merc Smith’s Strategy & Voices article "AEO: (https://t.co/39J6aeKoV4) 
What Legal Marketers Need to Know, Beyond Digital Roles,” Monica Malcotti provides a practical framework for optimizing content for AI answer engines. Learn what action items can be implemented in the near term to ensure your firm becomes the one AI engines cite by default.

[LMA International @LMAintl]

Your favorite #LMA26 conference recordings are here! Access some of the most impactful and talked-about sessions from this year’s event. 

Full-Conference Attendees: You have complimentary access to the LMA26 full recordings bundle — Recordings bundles will be automatically added to your MyLearning account (no code needed!). Log in today and start exploring: https://t.co/sHBD3Nfenf  
Non-Attendees: To purchase the conference recordings, log in to your LMA account and add individual sessions or the bundle to your cart. You can create a guest account if you don't already have an LMA account: https://t.co/mNAhwYvcVJ

[LMA International @LMAintl]

Join the next Members of Color MRG session, “Exploring the Intersection of DEI and Mental Health” on Wednesday, June 24 at 2 PM CT / 3 PM ET.  
This conversational Q&A explores how our identities, lived experiences, and participation across DEI groups can influence mental health and well-being—both personally and within the workplace. Connect with fellow members of the LMA community in a supportive and open space.  
Find more information and register: https://t.co/pCeOq3kDOj

[LMA International @LMAintl]

The LMA Annual Social Media Challenge kicks off today, June 16–30! 

Don’t miss three interactive sessions exploring what’s next in legal marketing — covering data, AEO/GEO, and AI-driven intelligence. Jump in, learn from peers, and sharpen your skills through optional challenges. 

Don’t miss three interactive sessions exploring what’s next in legal marketing — covering data, AEO/GEO, and AI-driven intelligence. Jump in, learn from peers, and sharpen your skills through optional challenges. 

Sign up and join us today: https://t.co/S3GvMkNshY

[LMA International @LMAintl]

Are you a client service pro? Share your expertise and submit an idea for Strategies & Voices. The LMA Editorial Board is reviewing article and podcast submissions soon.  

Ready to contribute? Fill out this form by June 26: https://t.co/by29ryoLKP

[LMA International @LMAintl]

Join us June 17 at 10:00 AM CT for Pieces of Gold: Real-World Legal Marketing Wins (and Who Inspired Them) featuring Miranda Knight, Shirley Meyers, Camille Stell, and Kaley Green. Learn practical, proven legal marketing strategies straight from experienced industry leaders. Register now: https://t.co/Sa2maMt58d

[LMA International @LMAintl]

The LMA Annual Social Media Challenge is back! 🚀 
June 16–30, 2026 
Join LMA’s Social & Digital Media SIG for three interactive sessions focused on future‑ready legal marketing — from data-driven strategy and AEO/GEO to AI-powered marketing intelligence. Learn, share best practices, and challenge yourself with optional homework along the way. Register now: https://t.co/UaTpnYs1HE

[LMA International @LMAintl]

The role of the legal marketing and business development leader is changing — and fast.
What was once viewed primarily as a marketing function is increasingly becoming a growth function, with responsibility for revenue, client intelligence, pricing strategy, technology adoption, and business transformation.
Those themes were front and center at LMA26 in New Orleans and continue to shape conversations across the profession.
In a recent Law Firm Disrupted column from ALM, three LMA leaders shared perspectives on this evolution:
"Firms are expecting marketing leadership to speak in pipeline terms… really demonstrate measurable contributions to growth."
— Tom Helm, Chief Marketing Officer, Smith Gambrell Russell
"There's no firm that can evade the need for smart technology and smart data and knowledge management hygiene practices and the ability to make decisions quicker and with more important intelligence on hand."
— Jenna Schiappacasse, Managing Director of Business Development & Marketing, Winston & Strawn
"A lot of it was very operations-heavy, making sure things get done, get done well and get done on deadline."
— Adam Severson, Chief Marketing & Business Development Officer, Baker Donelson

The conversation is no longer about proving marketing's value. It's about leading growth, shaping strategy, and helping firms compete in a rapidly changing environment.

What skills do you think will define the next generation of legal marketing and business development leaders?
Read our summary of the key insights and industry implications on the LMA website: https://t.co/yeqohxksvx

#LMA26 #LegalMarketing #BusinessDevelopment #CMO #LawFirmLeadership #GrowthStrategy

[LMA International @LMAintl]

The #LMA26 conference recordings are here! Access recordings of our keynote and breakout sessions such as, "Business of Law Fundamentals: From Strategy to Execution Turning Law Firm Strategy Into Daily Action." Watch a sneak peak of the dynamic session that examined how evolving client expectations, technological innovation, and an increasingly competitive market are transforming both law firm strategy and day-to-day operations. 

Full-Conference Attendees: You have complimentary access to the LMA26 full recordings bundle — they’ve been automatically added to your MyLearning account (no code needed!). Log in today and start exploring: https://t.co/z7o551DpDT 

Non-Attendees: To purchase the conference recordings, log in to your LMA account and add individual sessions or the bundle to your cart. You can create a guest account if you don't already have an LMA account: https://t.co/FcZfLh7RoP

[LMA International @LMAintl]

Join us at 10:00 AM CT on June 17 for Pieces of Gold: Real-World Legal Marketing Wins (and Who Inspired Them), an interactive panel where legal marketers share proven strategies, creative tactics, and real-world wins. From ROI tracking with limited resources to client engagement ideas and gaining attorney buy-in, you’ll walk away with practical insights you can apply immediately — while celebrating the peers who inspired them. Register now: https://t.co/aGtpUtVjVG