@waateanews Learning to always treat people with care and compassion is just normal (and necessary) professional development for Doctors, and pretty much all of the human professions.
What is his problem??
@lifeafterkey That is a lot of our money wasted.
An IOU ... a partisan political hatchet man actually taking responsibility for the consequences of his action?
Doubt he will though :(
Remember this in any case.
@GayMaxine#nationalnotfittogovern#nzpol#OTG#coverup
So Chambers was informed on Thursday?
He FAILED to inform the minister until Labour finalised their List on Sunday.
Both then defamed the man implying an integrity breach.
WHAT was the potential breach about??
#nationalnotfittogovern#coc#nzpol#OTG#atlas#followthemoney
First Cousins!
...b4 being provided with govt. disability support, the recipient should...use ... other support available to them from ...grandchildren, ... nieces and first cousins.
https://t.co/MqKZdnDwWR
@Graeme_kiwi Yep, follow the money.
And can an accountant comment on whether $2.4 Billion ghost money from promising to throw 8/9 thousand people on the scrap heap is legal/normal if included as part of the 2026 govt Budget?
The Maiki Sherman resignation isn't a story about one journalist. It's a story about the photocopy of the Trumpian ecosystem being assembled in Aotearoa. Ani O'Brien is a core node in that structure.
Blog post below. #nzpol
https://t.co/IvmEAb5QMH
THE LIE: Republicans are good for the economy.
THE TRUTH: Republicans are good at lying that they're good for the economy.
10 of the last 11 recessions happened under a Republican president. (Bookmark this tweet for a year from now when it's 11 of the last 12.)
Lots of crossover with dirty politics in NZ.
For example,
Hustling,
A range of advice
Holding accountable
Balanced approach
Bogged down
Cut wasteful spending
Responsible....
ALL acting as reframe of political abuse.
I have been tracking this rebrand since the name change. Nine months. I have a spreadsheet. 340 entries. Every word choice. Every capitalization decision. Every shift in vocabulary from the old messaging. My wife asked why I track government press releases at 2 AM. I said I'm watching the greatest brand repositioning of my lifetime and I will not miss a single data point.
Let me walk through what's happening here because I don't think people appreciate the CRAFT.
Step 1: They renamed "Defense" to "War." Everyone said that's aggressive. No. That's POSITIONING. "Defense" was the old buyer persona — an audience that wants to feel protected. Reactive. Safe. "War" is the new buyer persona — an audience that wants to feel strong. Chosen. On offense. Same product. Different packaging. One word. $0 cost. Total brand transformation. I have this on Slide 3. I've presented Slide 3 to four audiences. Two got uncomfortable. The other two work in defense contracting. They took notes.
Step 2: Naked "War" doesn't sell. You need value language. "Arsenal of Freedom." Arsenal is the product truth. Freedom is the emotional benefit. Product-benefit naming. I teach a two-day seminar on this. When I used this as my case study, someone in the second row said "isn't this just propaganda?" I said yes. They said "shouldn't that concern you?" I said I teach naming strategy. Not ethics. Ethics is a different seminar. I don't teach that one.
Step 3: The number. $1.5 trillion. The largest military budget in human history. How do you make the largest number in history feel RESPONSIBLE? You say the word "responsible" before anyone processes the number. The word arrives first. By the time the math lands, the framing has already done its work. "FISCALLY RESPONSIBLE" — that's a $0 modifier doing $500 billion worth of psychological labor. If my clients could achieve this efficiency I would retire.
Step 4: "Moved from bureaucracy to business." Accountability pivot. Bureaucracy answers to the public. Business answers to returns. They just informed the public they're no longer the customer. They're the investor. And investors don't ask what you're building. Investors ask if returns are strong. Returns are strong. Don't ask returns on what. Investors don't ask that.
Presenting this deck in October. Working title: "How to Rename a War and Make the Audience Applaud." My wife said the original title was better. The original title was "Propaganda: A Craft Appreciation." I said they mean the same thing. She said yes. That's why she preferred it. I don't see the difference. The framework is the same.
Excellent Labour Govt 2023 PREFU.
Note wages were set to grow 4.8 percent a year!
What did we get from gnat economic mismangement?
2 percent...and heading DOWN.
#notfittogovern