Logan Torrey

Internet Marketer at WebFX & LBC Alumni #IMLearningFX #PulseFX

[Logan Torrey @LoganTorrey1]

Google is retiring Display and shifting to Demand Gen. Google is clearly making a shift towards fewer campaign types and more campaign options within campaign types. #IMLearningFX #PulseFX

https://t.co/AZkaWMuxJR

[Logan Torrey @LoganTorrey1]

Offline conversion data is easily the #1 factor in improving your lead quality in Google Ads. If you aren't actively importing offline conversions, then you won't be able to actively combat lead quality issues. #IMLearningFX #PulseFX

https://t.co/FszNzPZkVA

[Logan Torrey @LoganTorrey1]

Google is making a huge shift, moving the LSA platform into the Google Ads UI through Pmax. It seems like a nice shift in usability, but concerning that Google Ads is looping everything under Pmax campaigns. #IMLearningFX #PulseFX

https://t.co/TxrNXAw1mD

[Logan Torrey @LoganTorrey1]

Why is technical SEO important? "If pages on your site are not accessible to search engines, they won’t appear or rank in search results—no matter how valuable your content is." Great overview on the value of TSEO! #TechnicalSEO #IMLearningFX #PulseFX

https://t.co/d6NdGaLAPA

[Logan Torrey @LoganTorrey1]

This is a great reminder article on the benefits of internal linking. Specifically, anchor links are a great way to improve user experience & generate featured snippet results! #TechnicalSEO #IMLearningFX #PulseFX

https://t.co/2ILoHjUEH0

[Logan Torrey @LoganTorrey1]

Google is now using "near me" queries as a customer's intent to get to a business nearest to their location rather than a business with names that match their search query. Proximity is now the driving factor. #imlearningfx

https://t.co/bzcAVDBbhw

[Logan Torrey @LoganTorrey1]

Hidden HTML elements only become problematic when it is completely inaccessible to the user. There is a big difference between cloaking and using HTML hidden elements to create a better user experience. #imlearningfx

https://t.co/4JjVAtRVIZ

[Logan Torrey @LoganTorrey1]

If you haven't switched your site over from HTTP to HTTPS it is probably time. HTTPS is more secure and preferred by Google. #imlearningfx

https://t.co/VEN2KDort0

[Logan Torrey @LoganTorrey1]

"Anchor links themselves may not have a significant impact on your Google rankings. But they help improve your user experience and earn featured snippets, which improve your rankings with time."

Underutilized & great for the user!

#imlearningfx

https://t.co/2ILoHjUEH0

[Logan Torrey @LoganTorrey1]

@B15Marky @evan_sholtis Facts, ratio

[Logan Torrey @LoganTorrey1]

"Monitoring SERP changes and understanding industry-specific SERP nuances are key to developing a successful SEO strategy."

Understanding industry trends is an important part of building a successful SEO campaign that drives results. #imlearningfx

https://t.co/cRbXX4SyoA

[Logan Torrey @LoganTorrey1]

@evan_sholtis @jasonmoore @TheFFBallers Lol explain yo self @jasonmoore

[Logan Torrey @LoganTorrey1]

Rooting for you @andyholloway. You have to make Mike eat his words after today’s podcast!

[Andy Holloway @AndyHolloway]

Not kidding. I need a fantasy football win more than a PS5. If Lamar lays an egg tonight (fewer than 19.42) and I win my matchup, this is getting shipped out to one of you tomorrow.

RT / Follow / Root for me in #MNF

#PS5 #PS5Giveaway #FantasyFootball

[Logan Torrey @LoganTorrey1]

@evan_sholtis @andyholloway Best 14 team draft I’ve seen yet

[Logan Torrey @LoganTorrey1]

Homepage can make or break your website’s conversion rate. Keeping your homepage simple, running A/B tests, and adding impactful CTA buttons are all great places to look to improve your homepage. #imlearningfx https://t.co/aQZlc2tdyh

[Logan Torrey @LoganTorrey1]

“Presentation of content to engage your audience is just as important as getting the traffic to the page.” Get inspired by 6 websites that present content in a unique and engaging way! #imlearningfx https://t.co/eappABzVzg

[Logan Torrey @LoganTorrey1]

Google does not use meta descriptions as a ranking factor, but they do use it to understand what the page is about. #imlearningfx https://t.co/sdji5Ts0jO

[Logan Torrey @LoganTorrey1]

Mobile first indexing can cause a few issues for your Website. Make sure to follow a few easy tips to avoid any major issues! #imlearningfx https://t.co/rra6U9pqgL

[Logan Torrey @LoganTorrey1]

“Content absolutely doesn’t need to be produced solely for the purpose of ranking or earning links, so long as you’ve got the justification as to how it plays a role in the wider strategy.” #imlearningfx https://t.co/WbEd8m8raF

[Logan Torrey @LoganTorrey1]

Creating high-quality content is important, but it can be hard to brainstorm ideas at times. This content guide is a great starting place to find new content ideas for your website! #imlearningfx https://t.co/op1hjoDBMc