Hey! ๐๐ผ Iโm Logan, founder of Tremellen, a video production company here in Lancaster, PA.
I work with businesses, brands, and nonprofits that care deeply about what they do, but struggle to communicate it clearly and consistently.
Would love to connect!
That is exactly when most people, me included, go quiet and polite instead of curious.
The fix is not a better pitch. It is two questions.
"What would make this worth it to you."
"Can I check back in with you on a specific date."
I am adding both to every call from here on.
I listened back to a discovery call I did last week.
Lead said the number I gave him was more than he wanted to spend.
I said "yeah, that's cool."
Not "what number were you thinking." Not "what would make this worth it to you." I just agreed with him and moved on...
That lead is gone now. Not because the budget was wrong. Because I didn't ask a single question at the two moments that mattered most.
Good discovery calls fall apart in about five seconds. Right when the price gets mentioned or the door starts to close...
Dozens of small decisions separate "fine" from "effective."
Which angle to shoot. When to stop rolling. Whether the light is actually right or just good enough. Whether the take felt true or just worked.
Nobody sees any of it. Everyone feels the result.
@AlexHormozi Thanks for putting perspective on this! I was actually thinking this morning "It takes everyone decade of work, but not Alex, it only took him a few years."
I think the greater thought is that "success" doesn't come after time passes, it comes after a mountain of work.