Susannah Sulsar

CX Marketer, Cupcake Baker, Bourbon Officianado, Data Nerd, Displaced Texan, Lint Roller Needer, Opinion Have-r

[Susannah Sulsar @LoneStarCupcake]

#bridgecxux deck is now up - thx to all who attended! https://t.co/96RwAQaTNT

[Susannah Sulsar @LoneStarCupcake]

Breaking the Spell: Social Experiment | Intel https://t.co/dr3dYWDFhr via @YouTube

[Susannah Sulsar @LoneStarCupcake]

.@SluggoDoug my 80s look - 1985 school photo. Major mollyvibes.

[Susannah Sulsar @LoneStarCupcake]

Since @swimsuitsforall charged my card already I'll get interest rates charged unless I pay the bill w/o the suit. I will NEVER buy from them again I will rethink buying from @CatherinesPlus, Jessica London or any of the affiliates under @fullbeautystyle. SO DISAPPOINTED (3/3)

[Susannah Sulsar @LoneStarCupcake]

The tracking number @swimsuitsforall provided via USPS says only the label is created - no pkg yet. Called CS & the best they could offer was to call back in 30 days & they can look into it. So I was charged $66 for a suit I won't get until the summer is more than half over (2/3)

[Susannah Sulsar @LoneStarCupcake]

Wow the @swimsuitsforall service is abominable. I ordered a swimsuit on May 24 that was presumably in stock at the time. I got a notice saying it was backordered with no shipping estimate. Then I got a notice on June 17 saying it was shipped -and my credit card was charged. (1/3)

[Susannah Sulsar @LoneStarCupcake]

@average_jane @WitchyWife1964 @m_toast @TaraCuda @MarianLiberryan @ThatSusan I'm a woman of twitter and I like brunch.

[Susannah Sulsar @LoneStarCupcake]

@bmmc5 Don't worry - we'll feed everyone cookies when you're done! Just kidding - you'll be great! These are your people!

[Susannah Sulsar @LoneStarCupcake]

.@clifbo if it's used as an adjective - like in data-driven marketing - its DAY-TAH, but if we're talking about some records in a database - its a DAT (rhymes with cat)-AH #KCDMABootcamp

[Clifton Alexander @clifbo]

Quick poll. Just curious, how do you pronounce the word data? #KCDMABootcamp

[Susannah Sulsar @LoneStarCupcake]

@VML 's social team getting big love at #dskc for their @Wendys twitter game. Local <3

[Susannah Sulsar @LoneStarCupcake]

At least one of the sessions challenged you to think instead of personalization (your name, your account info) to individualization (a 1 to 1 concept that is what your customer wants, how they want it, when they want it, etc.) https://t.co/NvAKcPEUpN

[Susannah Sulsar @LoneStarCupcake]

The best part of any workshop or seminar is when the presenter shows other peoples' email screwups. #wasntmethistime #dskc

[Susannah Sulsar @LoneStarCupcake]

ADOBE on email: The POWER of email is in being close to the data to help determine the right email message and when to deliver it. #DSKC

[Susannah Sulsar @LoneStarCupcake]

WOW! VR proven to reduce pain more than opiods: @AppliedVR @ #CXSF - case for using VR to foster empathy by simulating the user experience

[Robert Zoch @RZoch_Kornit]

Key takeaways om EMPATHY, from @verymarkm #CXSF

[Susannah Sulsar @LoneStarCupcake]

1) make journey map, 2) note the gaps, 3) prioritize them, then 4) translate gaps into the 5 Ps - people, product, process, platform, promo

[KCDMA @kcdma]

Bowling, beer & KC's finest marketing minds - this is going to be fun! Don't miss it! KCDMA's annual fundraiser. https://t.co/weksDFDmFG

[Susannah Sulsar @LoneStarCupcake]

Speaking my language - @IBM replaces crawl-walk-run with cupcake, birthday cake, wedding cake. great! Now I'm hungry #CXSF2017

[OpinionLab @OpinionLab]

Automation can reduce customer effort, but human interaction leaves the customer more satisfied. #CX #CXSF2017

[Susannah Sulsar @LoneStarCupcake]

Hey @Forrester - would <3 to see chart like "Using AI along maturity model for CX"- ie crawl is AI for user insight, run = AI delivers CX

[Susannah Sulsar @LoneStarCupcake]

If CX success based on emotion, AI could fail it. Amazon falls to #12 on @Forrester online mobile retailer top brands b/c emotion #CXSF2017