Massive effort by @burnttoast, @ingi_erlingsson, and @_Goldenwolf_ as the @doodles IG passes 100k.
Low and slow has been the goal.
Avoiding viral trends and sounds to build a brand that can stand the test of time.
The patience has been paying off as the content starts to break through.
It hasn’t been easy and the temptation to just follow “the playbook” for the attention economy is always there.
But we aren’t building for attention.
We’re building for love.
Love of the incomparable art BT and the team put innumerable hours into creating every week. Choosing a more expressive style of animation rather than LoFi to give the audience the best possible product.
Love for our characters. Starting with Hap & Mello who have quickly become family favorites as kids ask their parents to “play with Mello” and our plush becomes our hero product.
These are the early days of building our Doodle universe we have so much more to deliver in the future.
Watch out.