Longview Strategies

Marketing & Communications with impact for Finance, Sustainability/ESG & Professional Services.

[Longview Strategies @LongviewStrat]

The spotlight is on sustainability in 2024, and we have to embrace the numbers and the science. Every story should be rooted in reality, and the wonder of data collection brings that within reach.

#sustainabilitycommunications #sustainabilityreporting

https://t.co/cvltHLvk2w

[Longview Strategies @LongviewStrat]

Carbon trading is a great example of a theme we follow - like cybersecurity, electrification, and others - to help us communicate on about our clients. Where does the message fit in the market? A question we explore every day.

#strategiccommunications

https://t.co/z4cxWH5Fw1

[Longview Strategies @LongviewStrat]

If there's one thing we never stop learning, it's to embrace the future - after all, there's no stopping it! AI tools are helping us be more efficient and maximize the work we do for clients. And this is just the beginning...

#strategiccommunications #ai
https://t.co/UaKpuf8LUQ

[Longview Strategies @LongviewStrat]

People are talking. But what words are they using to describe ESG and reporting? The numbers don't lie...see how companies are framing their efforts.
#ESGreporting #sustainabilityreporting #esg

Read more at https://t.co/llT8WlpkGh

[Longview Strategies @LongviewStrat]

Tailored #emailmarketing is a critical part of a brand's audience engagement strategy, as 72% of consumers favor personalized messages. However, consumers are increasingly concerned with their #dataprivacy, so messaging must prioritize consumer trust: https://t.co/X0m97AsoRI

[Longview Strategies @LongviewStrat]

Strong corporate climate action leads to financial success, according to a new report from EY. Nearly 70% of companies surveyed saw higher than expected financial gains from their #ESG initiatives: https://t.co/ciKjH60kRk #COP27

[Longview Strategies @LongviewStrat]

Over the next two weeks, global leaders will gather as part of #COP27 to debate numerous climate topics. The meeting marks a critical time to establish new #sustainability promises and measure current progress toward existing efforts: https://t.co/3nosMz9SV9

[Longview Strategies @LongviewStrat]

While #ESG has faced backlash in recent months, the battle is "about agendas more than effectiveness." Read our latest insights from our founder, Evan Zall, to learn why ESG defies all the noise and is poised to lead the charge on #sustainability: https://t.co/1f8Nzwo0OK

[Longview Strategies @LongviewStrat]

A powerful medium to tell your brand's story, video content generates 1,200% more shares than text and image posts combined. And audiences retain 95% of a message when its packaged in video format versus 10% when its in text: https://t.co/McCFShQbQB #videomarketing #storytelling

[Longview Strategies @LongviewStrat]

Evan Zall joined David Reske on the In the Now Podcast to speak about how companies can capitalize on a key factor for growth: #purpose. When company purpose is infused with #marketing strategies, companies can reach like-minded employees and customers: https://t.co/tKqWWKFuNj

[Longview Strategies @LongviewStrat]

When it comes to taxes, stakeholders increasingly want to know that a company is paying their fair share. Tax #disclosure can be used to communicate both sustainable tax practices and a commitment to #ESG: https://t.co/G7HtDrn0yJ

[Longview Strategies @LongviewStrat]

The latest trend to unethically subvert ESG goals, #greenhushing involves deliberately underreporting corporate climate targets to make them harder to scrutinize. Universal regulation on disclosure can scour these dangerous practices from #ESG: https://t.co/z9ZhwH2A9g

[Longview Strategies @LongviewStrat]

While the #metaverse holds enormous potential for brands, communicating its promise is another story. At this stage, messaging should emphasize that #web3 remains a concept, above all else: https://t.co/tjdb3uujWI

[Longview Strategies @LongviewStrat]

Despite all the noise, it's clear: ESG investing is a hot commodity.

PwC found that demand for ESG investing options exceeds current supplies worldwide, even amidst recent backlash.

New #ESG products must adhere to ethics and avoid #greenwashing: https://t.co/S1rWuUETNh

[Longview Strategies @LongviewStrat]

#Emailmarketing is a vital tool to reach and engage your audience.

Emails and #newsletters that are creative, approachable, and tied to your social media can yield more opens, click-throughs and sign-ups even amid uncertain economic conditions: https://t.co/yFvURA2SpQ

[Longview Strategies @LongviewStrat]

Certifications can be a game-changer for marketers looking to distinguish themselves in an applicant pool.

Boost your qualifications in #digitalmarketing, #SEO, #copywriting and more with these often free and self-paced courses: https://t.co/VcKBrkfYK7

[Longview Strategies @LongviewStrat]

Sustainable business is critical to our future, but molding your company to this concept takes planning. To lead the charge on #sustainability, ingrain transparency, accountability and flexibility into your company's mission: https://t.co/OZfFuI9xlP

[Longview Strategies @LongviewStrat]

71% of #Instagram users feel more connected to the brands they follow. Businesses can foster #brandloyalty with steady streams of rich, interactive content on this versatile platform: https://t.co/Y5VB7ccZVb

[Longview Strategies @LongviewStrat]

Social investments are hampered by political ESG attacks. While most go after environmentally focused investments, social campaigns suffer all the same. Learn how #ESG attacks aren't only hurting the environment, but workers everywhere, too: https://t.co/jjOCZaNY0o

[Longview Strategies @LongviewStrat]

#Greenwashing remains an existential threat to #sustainablility. Bold commitments, compelling storytelling, and superlatives are common in the greenwasher's toolkit. Learn the clever tactics that offending businesses use to appear "green": https://t.co/vs2SWvTuLo