NOBODY IS A GOD IN THIS SPACE AND THE SOONER PEOPLE ACCEPT THAT, THE BETTER.🔥
But some people didn’t get that memo and they’ve been quietly running a very calculated game.
There are people in this industry who has figured out that if they can convince brands that everyone else is unreliable, then by default, they become the only safe option. So they whisper. They shade. They drop subtle narratives about how creators and influencers in this space can’t deliver, how the community is full of frauds, how you can’t trust anyone you didn’t vet through them. Not loudly…they’re too smart for that.
But consistently enough that the doubt starts to plant itself in the right ears.
This is not hustle. This is sabotage wearing a networking badge.
The goal is simple…corner the market by poisoning the well. If brands are skeptical of the entire ecosystem, they’ll funnel everything through the one voice telling them to be skeptical. Every deal. Every campaign. Every PR opportunity. One pocket. One agenda. And the community that built this space’s relevance? Used as a backdrop, never as a beneficiary.
Here’s what you need to understand. A person who genuinely wins doesn’t need others to lose. Confidence refers. Insecurity hoards. If someone is loudly or quietly painting your peers as incompetent, untrustworthy or risky, ask yourself one question: who benefits from that perception? Because it’s never the community. It’s always the narrator.
This space is too big and too talented for one person to be the gatekeeper. The brands will figure it out eventually. They always do.
Community wins are the most sustainable wins. Remember that.
Be guided 👏