LopezNegrete

Creativity-driven. Powered by cultural insights. A full-service agency specializing in Hispanic marketing since 1985.

[LopezNegrete @LopezNegrete]

From tamales to turkey, and everything in between — the joy starts in the kitchen and lives at the table. H-E-B, El corazón de las fiestas. We are so excited to be creating fun and festive campaigns with @HEB this holiday season. ❤️#HEB #AgencyLife #NewAd #HispanicMarketing

[Círculo Creativo USA @circulousa]

Con las palabras de Cecilia Alanis , Digital Associate Creative Director de @LopezNegrete , y Jurado en @FIAP 2025 culminamos la edición especial de Jury Speaks de este gran festival!

https://t.co/gSCUJOT70A

📣🏆

[LopezNegrete @LopezNegrete]

Every light, flower, and memory on the ofrenda tells a story of memory that never fades. 🌼✨

Día de Muertos reminds us to celebrate life by remembering those who came before us — the heart of our families, our culture, and our community.

#DiaDeMuertos #Ofrenda #LopezNegrete

[LopezNegrete @LopezNegrete]

Con energía y orgullo, Hispanic students are breaking barriers in higher ed — from record enrollments to rising STEM degrees, they’re redefining what’s possible. 🚀 #BreakingBarriers #HispanicExcellence #HigherEd #STEM

[Círculo Creativo USA @circulousa]

FELICIDADES a todas nuestras agencias miembros ganadoras de metales en los @FIAP 2025!

@Conill 🥈🥈🥈 🥉🥉

@AlmaAgency 🥈🥉🥉

@LopezNegrete 🥈🥉

💪❤️

En el link el listado completo de ganadores!

https://t.co/m3XZwhF5C3

[LopezNegrete @LopezNegrete]

Proud to launch our bicultural campaign celebrating Latino aspiration, resilience, and identity—featuring the all-new 2026 Palisade Hybrid. 🚙✨ #ElevatingWhatsNext #PalisadeHybrid #LopezNegrete #Hyundai

[LisaSkriloff @Multicultural50]

Jorge Ramos Tries Something New: A Show in English https://t.co/aknfhfcBev via @NYTimes. “There is a void to be filled,” said Alex López Negrete, chief executive, Lopez Negrete Communications, a Hispanic marketing firm founded in 1985. @Alex_LN @LopezNegrete

[LopezNegrete @LopezNegrete]

Behind every desk: mugs, mementos & stories that spark our creativity. #AgencyLife #HispanicAdvertising #CompanyCulture

[Communication Arts @CommArts]

CA Winner: @LopezNegrete. “Independent film in full character”
"WorldFest needed a new identity. We created a world of illustrated characters—dreamers, misfits, odd birds—that embodied indie cinema’s spirit." https://t.co/upfe1ffHWd

[LopezNegrete @LopezNegrete]

We turned fútbol’s most dreaded symbol—the red card—into a reason to cheer. 🔴⚽️ Proud to create the @HEB Red Card, Right Call campaign, flipping penalty into game-day greatness.

#AgencyWork #CreativeStrategy #futbol

[LopezNegrete @LopezNegrete]

Thrilled to share that our posters for the 58th Annual WorldFest Houston made it into Lürzer's Archive @LuerzersArchive Issue 230 (Vol. 2/2025)! Feels incredible to have our work showcased by such a respected publication.

#Design #CreativeDirection #WorldFestHouston #AdAgency

[LopezNegrete @LopezNegrete]

It was National Latina Day this week, but we celebrate Latina Day everyday. Latinas are shaping culture, business, and the future of the U.S. 💪✨

#LatinaImpact #LatinasLead #NationalLatinaDay

[LopezNegrete @LopezNegrete]

Innovation doesn’t just happen—it’s shared.

Proud that our agency helped amplify this breakthrough for Baylor College of Medicine @bcmhouston with a powerful new radio spot. Tomorrow’s medicine, today.

#RoboticSurgery #MedicalBreakthrough #AgencyLife #Radio

[LopezNegrete @LopezNegrete]

Front row to @FuerzaRegida, backstage vibes, and cultura on full display. 🔥

@DosEquis hosted an exclusive concert experience for our #LatinoNetworkofCreators—and they showed up and showed out.

Latino/a creator? Join the network → https://t.co/mJ7s1h7EY7
#LatinCreator

[LopezNegrete @LopezNegrete]

Congrats to Bryanna Aguilera from the University of Houston, our 2025 AEFH–Lopez Negrete Hispanic Marketing Scholarship recipient! We can't wait to see your impact on the future of Hispanic marketing! 🎉👏 #LatinxExcellence #AEFH2025

[LopezNegrete @LopezNegrete]

👏 Big news: Alex López Negrete, our fearless founder, has received the Medallas de Cortez Lifetime Leadership Award from @RadioInk!

From his radio roots to shaping the future of Hispanic media, Alex has guided us to keep radio in the conversation.

¡Felicidades! 🎖️📻

[LopezNegrete @LopezNegrete]

🌈 Identity. Culture. Aspiration.

52% of LGBTQ+ Hispanics see luxury brands as part of the life they’re building. That’s not just data. That’s direction.

@gucci @armani — are you listening?

#PrideMonth #LGBTQLatino #LopezNegrete #InclusiveMarketing #LuxuryLatino

[LopezNegrete @LopezNegrete]

#NewSpotAlert: Our work with @bcmhouston continues with a story on how thinking bigger means innovation and cutting-edge tools. #HealthcareAdvertising

[LopezNegrete @LopezNegrete]

Think there's no more space for #AudioContent in #HispanicAdvertising? Think again, and think #MobileFirst. #FromLNCResearch

[LopezNegrete @LopezNegrete]

And, cut! This year's #WorldFestHouston ends today. We're honored to have helped bring it to life and particularly honored to have helped pay tribute to its founder, Jon James Hunter Todd.
https://t.co/th95fHtxsh