Lorelight AI

The first GEO (Generative Engine Optimization) platform built specifically for PR teams.

[Benjamin Houy @BenjaminHouy]

Today, I officially shut down Lorelight, my AI visibility tool.

Not because it didn't work. Not because I ran out of money. But because I realized I was building a tool for a problem that doesn't need a standalone tool.

Here's what happened:

A few months ago, I launched Lorelight—a GEO platform to help businesses track their brand mentions in ChatGPT, Claude, and Perplexity.

The tool worked. Customers signed up. Then they churned.

Not because the tool was bad. Not because the insights were wrong. But because those insights had zero impact on their behavior.

They would have done the exact same thing regardless of what the data showed them.

After analyzing hundreds of AI responses, I found a pattern:

The brands that consistently appeared in AI had:
• Quality content
• Authoritative mentions
• Strong reputation
• Genuine expertise

Sound familiar? It should. It's the same stuff that's always worked for SEO, PR, and brand building.

There's no secret formula. No hack. No "GEO strategy" separate from just doing good marketing.

Which made me ask: why am I building a tool for this Sure, Lorelight could track mentions. Show you which AI models featured your brand. Monitor competitors.

But what were customers supposed to do with that information? The answer was always the same: create better content, build authority, establish expertise.

So I shut it down.

And I'm going back to French Together—the thing I actually love building. Expanding to more languages, launching mobile.

Sometimes the smartest business decision is recognizing when you're solving the wrong problem.

[Lorelight AI @LorelightAI]

Huge milestone achieved!

Harry Potter is now using Lorelight!

[Benjamin Houy @BenjaminHouy]

Glad to see other AI visibility tools focus on more than just rank.

This is something we have been doing for a while at @LorelightAI and clearly the future of AI monitoring IMO.

It's not just about where you rank but mostly about why (and for which topics.)

[Lorelight AI @LorelightAI]

And if you see traffic from AI search but aren't sure what prompts it's coming from, Lorelight can help you figure that out.

[Lorelight AI @LorelightAI]

That's why tracking AI search mentions with a tool like @LorelightAI is so important.

ChatGPT is not just a fun tool, it's an increasingly important source of leads and revenue.

[Lukas Hermann @_lhermann]

We no longer get people from Facebook. Instead, ChatGPT is now our highest revenue generating source on average.

The times are changing!

[Benjamin Houy @BenjaminHouy]

These are the prompts I find for Chatbase when running mention discovery in @LorelightAI