Laurie PeharBorsh PR

#Digitalmedia #ORM #publicity production, management + representation with a traditional #PR mindset for execs/pros or biz brands. Laurie tweets on @LauriePR.

[Laurie PeharBorsh PR @LPBPR]

📢Google’s November 2024 Core Algorithm Update is here! Now’s the time to review site performance and rankings. Update may impact visibility, keep an eye on analytics +adapt as needed!💻📈

Stay informed & stay ahead! https://t.co/7Vh6pchRN0

#SEO #GoogleUpdate #DigitalMarketing

[Connor Gillivan @ConnorGillivan]

15 Important SEO terms you must know (Save these)

SEO is an integral part of growing your business.

Even if you hire an expert to solve your SEO problems.

You still need to have a basic understanding of it.

Here are 15 terms that are a must to know:

[Laurie PeharBorsh PR @LPBPR]

@meelonmuskusa 56

[Lolly Daskal @LollyDaskal]

How to Build and Maintain Remote Team Culture That Works ~@LollyDaskal https://t.co/JjAOliuBEI #Culture
#LeadFromWithin #Leadership #Management #HR #Success #Manager #Coaching

[Tim Hughes 提姆·休斯 @Timothy_Hughes]

Marketers advertise on social, Social Sellers build relationships that make people NOTICE them @TBorreson11 https://t.co/UGp1yY3mhX #digitalmarketing #digitalselling #socialselling #Marketing #MarketingStrategy #MarketingSuccess #MarketingTips #Marketing101

[Laurie Pehar Borsh @LauriePR]

Thanks for telling it like it is @neilpatel!
I’ve been providing marketing/PR services for over 22 years too

And I agree. It's for certain that…
1. It’s not that easy to make quick money or become popular overnight

2. It takes a long time! you have to be consistent for years.

[Neil Patel @neilpatel]

The quickest way to get 1000 REAL followers who love to engage.

Whether it's a personal brand or a corporate brand, it’s hard to gain street cred without at least 1,000 followers.

Buying them does no good because they are junk followers who won’t engage, which will hurt your overall reach.

And you can’t just have a random 1000 people follow you because if your first 1000 followers aren’t the right type of followers, you won’t get the engagement, and it will again screw up your reach.

Here are 2 simple approaches work:

1. Go live with other people.

It’s really simple, hit up people to go live with on platforms like Instagram.

Their followers will start joining, and you will be seen as important as they associate their brand with yours.

You’ll get more followers by this.

You just have to hit up enough people.

If you DM 100 people, we see 18 responses on average.

11 will flat-out say no, and 7 want to learn more.

Out of the 7, 2 or 3 typically will go live with you.

2. Engage with other profiles and content that is about what you want to be known for.

For example, if someone posts something about marketing, I may engage in the comments and even respond to people who have questions… even if it is on someone else's post.

Just do those 2 things for a few weeks, and you should get 1000 followers.

It really isn’t that hard.

Oh, and of course, you have to post content. But posting alone won’t get you tons of followers.

But the above 2 things will help.

[Bulldog Reporter @BulldogReporter]

Consumer data shortfalls now the biggest obstacles to AI performance: Most consumers spend more on personalized CX, but few brands are capable (@twilio research) https://t.co/PSzVx5eALV #PR #AItrends #CX #DataQuality

[Ian Rumanyika @irumanyika]

Here are the top 10 signs of a weak Public Relations/Communications personnel:

1. Poor Communication Skills:
- Ineffective communication with internal and external stakeholders.
- Lack of clarity in conveying messages and responding to inquiries.

2. Lack of Proactivity:
- Reacting to situations rather than proactively managing and anticipating issues.
- Failing to stay ahead of potential PR challenges.

3. Limited Media Relations:
- Struggling to build relationships with journalists and media outlets.
- Inadequate media coverage and press releases.

4. Inconsistent Messaging:
- Sending mixed or conflicting messages that confuse stakeholders.
- Failure to maintain a consistent brand image and voice.

5. Reactive Crisis Management:
- Mishandling crises and not having a structured crisis communication plan.
- Delayed or insufficient responses to crisis situations.

6. Inadequate Social Media Presence:
- Neglecting social media platforms or using them ineffectively.
- Failing to engage with online audiences and respond to feedback.

7. Lack of Strategic Planning:
- Operating without a clear PR strategy or goals.
- Failure to align PR efforts with organizational objectives.

8. Limited Stakeholder Engagement:
- Neglecting to build relationships with key stakeholders.
- Ignoring feedback and failing to address concerns from stakeholders.

9. Poor Reputation Management:
- Inability to protect and enhance the organization's reputation.
- Mishandling negative publicity and damaging incidents.

10. Weak Measurement and Evaluation:
- Failing to track and measure the impact of PR efforts.
- Inability to demonstrate the value of PR activities and their contribution to the organization.

#PRFundiMasterClass

[Harvard Business Review @HarvardBiz]

Don’t worry if your idea seems obvious. It might only be appearing that way to you. https://t.co/r2MDPL6SOF

[Laurie PeharBorsh PR @LPBPR]

Semrush Copilot: Your AI Assistant for Faster SEO Insights! https://t.co/SRMOpD7mIV

[Bulldog Reporter @BulldogReporter]

The benefits of outsourcing marketing—and how to implement it into your business (Natasha Thakkar, @Oleeo_) https://t.co/CvYp7ow1qc #PR #marketing #outsourcing

[Laurie Pehar Borsh @LauriePR]

Shift efforts to executive social media management vs all corporate!

REAL audience connections happen when people in an organization share their own perspectives and insights.

It’s time to shift efforts to executive social media (and reputation) management.

#PublicRelations

[Laurie Pehar Borsh @LauriePR]

“With transparent company communication, meaningful upskilling initiatives and strategic implementation, leaders and supervisors can effectively raise employee morale and reap the benefits of #AI”.

[Laurie PeharBorsh PR @LPBPR]

#CEO #PR

[Laurie Pehar Borsh @LauriePR]

Executives often recognize the significance of earned media (including PR!) in building trust and credibility, but not all understand its impact on the bottom line! PR should be considered a corporate growth and maintenance investment! ✅ https://t.co/SExxUCZt3G

[Laurie PeharBorsh PR @LPBPR]

#MerryChrismas!

[Laurie Pehar Borsh @LauriePR]

May this festive time bring you moments of cheer, success, and shared accomplishments.

Here's to continued collaboration and growth in the upcoming year. Merry Christmas!🎁🎄

#MerryChristmas2023

[Laurie Pehar Borsh @LauriePR]

An important insight from this piece: View the media as a space to enrich, not just exploit.

Building relationships has long fueled publicity through the media. As digital platforms expanded, this practice faded.

Time to get back to basics
https://t.co/Zs1H0c1l0T

[Bulldog Reporter @BulldogReporter]

Why SEO is a necessary component of modern PR strategy (@LarryAlton3) https://t.co/Xupj0VMu5J #PR #SEO #PRstrategy #PRtips

[Laurie Pehar Borsh @LauriePR]

🌟Elevating a personal brand in the digital media realm is a must for every business, professional & entrepreneur! 🚀📱

In today’s digital age, a robust online presence is a digital business card.💼🌐

#PersonalBrand #DigitalReputation
#PersonalPR
#DigitalPR
#BusinessStrategy

[Laurie Pehar Borsh @LauriePR]

Communications professionals must push for more cross-pollination between #marketing + #PR to create comprehensive/powerful #communications functions that drive business results!*

*Something I've been preaching forever!

@PRNews: https://t.co/Vk3VcD7u27