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Twenty-five years ago, around this time of year, I found my thesis topic and supervisor. Steve Arnold at Queen's University was an empowering, sophisticated philosopher of science who was deeply immersed in hermeneutic interpretation and feminist ethnography when I met him. 1/2
Over a deck of cards and a pitcher in the Queen's University Grad Pub, we decided that doing another #ethnography of @StarTrek, this one in the field of #marketing would make sense. Crazy idea for a marketing PhD. It was a crazy idea, going to conventions & fan clubs, but... 2/3
Tom, it look me a long time to position my dissertation work on the market. I started in 1996, first top-tier pub was 5 years later. Those were different times. But I think the principle that novel work takes longer to get accepted is still true.
When you do your dissertation research, choose a topic that fascinates you. Something that you love. Because if you don't love it, why should anyone else care? And you are going to live with that thing for a long time. Make it awesome. Make it you. 2/2