Lürzer's Archive

Advertising, design, photography and digital. Exceptional campaigns showcased in Lürzer's Archive magazine. Est 1984.

[Lürzer's Archive @LuerzersArchive]

Anxieties. Nature. Actors faking CGI. Hollywood v. Coke. Richard Prince. Kate Stanners. KAWS and Comix. Authenticity interrogated.
And 23 ads you can’t get out of your head.

Lürzer’s Archive 233. Made to lie in the sun with and dream big.

Pre-Order now: https://t.co/CnlD2sHxa8

[Lürzer's Archive @LuerzersArchive]

OK, clear a weekend. The new ACE Report is here. Our annual reckoning of who’s up and down, in and out. Ranked globally. Ranked by country. Ranked for 2025. Ranked across three relentless years. Plus Moving The Moving Image, Reviews, and what AI cannot do.
https://t.co/4Fz6iP2aWh

[Lürzer's Archive @LuerzersArchive]

Issue 231 is now online. Start with the AI special, where cutting-edge work and expert predictions might blow your fuses. Rewire with the colourful experience of our Food and Drink report. And there’s no missing almost 100 pages of the best new Work.
https://t.co/KzKQJroEke

[Lürzer's Archive @LuerzersArchive]

Edition 12 of 200best [photographers] is out now.

Spanning 470 pages and selected from thousands of global submissions, this year’s edition brings together a curated survey of exceptional photography created for advertising and communications.

https://t.co/5uxi2kR5dh

[Lürzer's Archive @LuerzersArchive]

200best [photographers], Edition 12 is now available to pre-order.

https://t.co/5uxi2kR5dh

Now in its twelfth edition, 200best [photographers] presents a carefully curated selection of outstanding photography created for advertising and communications.

Cover: Tomek Makolski

[Lürzer's Archive @LuerzersArchive]

We go off-piste in Issue 229 of Lürzer’s Archive, firing up left and right brains with creative brilliance.
The ACE Report, Where We Create, standout new Work — it’s all here. You need it. You deserve it.

Order now: https://t.co/2okgwkB0mB

[Lürzer's Archive @LuerzersArchive]

A sneak peek into the amazing automotive category within 200best [digital artists].

See the full images and the rest of the category in Edition 7, available now.
https://t.co/jT65mGQv4q

Credits
Thomas Schorn
Vitali Enes
Patrick Weber
Dejan Sokolovski

#digitalart

[Lürzer's Archive @LuerzersArchive]

Calling all photographers! The 12th edition of 200best [photographers] is open for entries. This globally celebrated biennial book showcases the most exceptional talent in photography.

Submission deadline: May 1
https://t.co/C7gxWCogX2

#photography #photographer

[Lürzer's Archive @LuerzersArchive]

Issue 228 is here! To mark 40 years of creative excellence, we present the 40 most significant ads of the past 40 years—created with 40+ industry legends and rising stars. Bold, brilliant, and sure to spark debate.

Get it now: https://t.co/H16QzhYM74

#LürzersArchive

[Lürzer's Archive @LuerzersArchive]

Lürzer's Best Holiday Ads 2024
From Loewe’s artful whimsy to Zevia’s surreal satire and Norwegian Postal Service’s Rudolph mockumentary, we’ve selected a festive dozen that stood out this year.

Discover the full lineup here: https://t.co/ClWZEcFRld

[Lürzer's Archive @LuerzersArchive]

Lürzer’s Archive 228 celebrates 40 years of creative excellence with the 40 most significant ads of the past 40 years. Bold, brilliant, and bound to spark debate���join the conversation. Pre-order now: https://t.co/H16QzhYehw

#LürzersArchive #Advertising

[Lürzer's Archive @LuerzersArchive]

Inside 227: VML, Mexico City, highlights the 51,000 children forced to work in Mexico’s textile industry due to fast fashion in this powerful campaign for Tejiendo Redes Infancia ONG.

See more in Issue 227: https://t.co/o5h5dX1zf2

#LurzersArchive #FastFashion #Advertising

[Lürzer's Archive @LuerzersArchive]

Lürzer’s Archive Issue 227 is now online, featuring the striking 260ft chicken crop circle from KFC's 'Believe in Chicken' campaign by Mother, London!

Catch key interviews with top CCOs, a Sports+Health special, and over 100 pages of creative insights.

https://t.co/KzKQJroEke

[Lürzer's Archive @LuerzersArchive]

Pre-order Issue 227 now: https://t.co/khmdy6k6NJ

Lürzer’s Archive 227 has a seasonal freshness, from the green field intervention on the cover to entertaining reviews at the back.

#Advertising #lurzersarchive

[Lürzer's Archive @LuerzersArchive]

Our pick for Print Best of The Week: “Reading this should make you sick” by @joepublicadv, Johannesburg for Amnesty International.

See the Best of the Week for Film and Classic: https://t.co/KzKQJro6uG

#advertising #AmnestyInternational #lurzersarchive

[Lürzer's Archive @LuerzersArchive]

Issue 226 now online: https://t.co/KzKQJro6uG

We present the ACE Report, a distillation of the best advertising campaigns and agencies of the past year, for the first time. Exclusive interviews feature Alex Schill, global CCO of Serviceplan, and Liz Taylor, global CCO of Ogilvy.

[Lürzer's Archive @LuerzersArchive]

Our OOH best of the week: Pencil-maker Faber-Castell’s 'Shot on Faber-Castell' campaign, a brilliant twist on Apple’s 'Shot On iPhone' series. Each image is drawn using Faber-Castell artists’ materials.

See more: https://t.co/oWMOv09Qrw

Credits
David The Agency, São Paulo

[Lürzer's Archive @LuerzersArchive]

Featured in Issue 225: Unicef organised a charity concert for the Ukrainian Youth Orchestra, which fled to Slovenia after the outbreak of war.

Discover more in the latest issue of Lürzer's Archive: https://t.co/tTSHQFnuvR

Credits: @LunaTBWA, Ljubljana for Unicef Slovenia

[Ogilvy @Ogilvy]

BEST OF THE WEEK!
Lürzers Archive (@LuerzersArchive)

Congrats to @INGO_hamburg_ & IKEA Al-Futtaim for getting the prestigious acknowledgment for their “Guilty Pets” campaign.

Details: https://t.co/VSLtfpIXwP

[Lürzer's Archive @LuerzersArchive]

Reflecting on a month filled with creativity as March '24 draws to a close. Dive into the brilliance of the best ads of the month, alongside timeless Archive classics.

Your dose of inspiration awaits: https://t.co/Ipb2ZZbjO4

Credits
Gap In-House, New York for Gap, Palace